ABSTRACT A survey of board-certified music therapists who identified themselves as self-employed was conducted to examine current methods of marketing related to planning, positioning, promotion, and implementation within a music therapy private practice or contracting model, as well as identify trends in marketing methods as compared to prior research. Respondents (n=273) provided data via online survey as to current marketing practices, assessment of personal marketing skills, and views on marketing's overall role in their businesses.
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- Partial requirement for: M.M., Arizona State University, 2014Note typethesis
- Includes bibliographical references (p. 81-85)Note typebibliography
- Field of study: Music therapy