Description

The study of lighting design has important implications for consumer behavior and is an important aspect of consideration for the retail industry. In today's global economy consumers can come from

The study of lighting design has important implications for consumer behavior and is an important aspect of consideration for the retail industry. In today's global economy consumers can come from a number of cultural backgrounds. It is important to understand various cultures' perceptions of lighting design in order for retailers to better understand how to use lighting as a benefit to provide consumers with a desirable shopping experience. This thesis provides insight into the effects of ambient lighting on product perception among Americans and Middle Easterners.

Reuse Permissions
  • 6.37 MB application/pdf

    Download count: 0

    Details

    Contributors
    Date Created
    • 2013
    Resource Type
  • Text
  • Collections this item is in
    Note
    • Partial requirement for: M.S.D., Arizona State University, 2013
      Note type
      thesis
    • Includes bibliographical references (p. 159-170)
      Note type
      bibliography
    • Field of study: Design

    Citation and reuse

    Statement of Responsibility

    by Dalal Anwar Alsharhan

    Machine-readable links