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A fundamental question in the field of strategic management is how companies achieve sustainable competitive advantage. The Market-Oriented Theory (MOT), the Resource-Based Model and their complementary perspective try to answer

A fundamental question in the field of strategic management is how companies achieve sustainable competitive advantage. The Market-Oriented Theory (MOT), the Resource-Based Model and their complementary perspective try to answer this fundamental question. The primary goal of this study is to lay the groundwork for Standardized Strategic Assessment Framework (SSAF). The SSAF, which consists of a set of six models, aids in the evaluation and assessment of current and future strategic positioning of Small and Medium Enterprises (SMEs).

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    Date Created
    • 2012
    Resource Type
  • Text
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    Note
    • Partial requirement for: M.S. Tech, Arizona State University, 2012
      Note type
      thesis
    • Includes bibliographical references (p. 98-105)
      Note type
      bibliography
    • Field of study: Technology

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    by Mustafa Demir

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