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Advertisements intend to persuade the reader to invest money or time in a product or service. Newspapers contain advertisements that are space-limited, thus necessitating a concise and convincing message that

Advertisements intend to persuade the reader to invest money or time in a product or service. Newspapers contain advertisements that are space-limited, thus necessitating a concise and convincing message that will influence readers. Nord (2008) analyzed conative function (Jakobson 1960) as a persuasive tool in a corpus of Spanish, English, and German advertising texts. A portion of Nord's study focused on sender attitude indicators directed at addressees as a key element of conative function, and analyzed address forms among several attitude indicators found in print advertisements.

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    Contributors
    Date Created
    • 2012
    Resource Type
  • Text
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    Note
    • Vita
    • Partial requirement for: M.A., Arizona State University, 2012
      Note type
      thesis
    • Includes bibliographical references (p. 96-99)
      Note type
      bibliography
    • Field of study: Spanish

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    Statement of Responsibility

    by Andrew Borba

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