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Incentive travel continues to grow as a form of motivation in the work place. However, there is little research that has examined future potential incentive travelers' wants and needs from

Incentive travel continues to grow as a form of motivation in the work place. However, there is little research that has examined future potential incentive travelers' wants and needs from an incentive travel trip. The purpose of this study was to understand how and in what way various potential incentive travelers' beliefs, including attitudes, subjective norm, perceived behavioral control and motivation, influence their future inclusion of a significant other on an incentive travel trip using a modified theory of planned behavior.

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    Date Created
    • 2012
    Resource Type
  • Text
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    Note
    • Partial requirement for: M.S., Arizona State University, 2012
      Note type
      thesis
    • Includes bibliographical references (p. 85-94)
      Note type
      bibliography
    • Field of study: Recreation and tourism studies

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    by Annie Dorweiler

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