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The aim of this study is to conduct the empirical tests on consumer's emotional responses of product design and the relationship between emotion and consumer's attitudinal loyalty to identify if

The aim of this study is to conduct the empirical tests on consumer's emotional responses of product design and the relationship between emotion and consumer's attitudinal loyalty to identify if there exists potential relationship links between these two factors together by following certain regulation. This study also seeks to compare Brand Loyalty of Apple products across two different cultures - China and US to see if there are any differences regarding their brand loyalty construction and expression.

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    Contributors
    Date Created
    • 2012
    Resource Type
  • Text
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    Note
    • Partial requirement for: M.S.D., Arizona State University, 2012
      Note type
      thesis
    • Includes bibliographical references (p. 105-114)
      Note type
      bibliography
    • English and Chinese
      Note type
      language
    • Field of study: Design

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    Statement of Responsibility

    by Yonghao Qu

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