Color is an inseparable part of our world as it exists in everything we perceive (Hemphill, 1996). With this constant exposure to colors, it has been widely acknowledged that colors have a distinct effect on a person's feelings and emotions (Hemphill, 1996). In fact, researcher have found that color perception evolved as an adaptation to increase fitness for animals (Bryne & Hilbert, 2003). For humans, color is a part of many everyday associations from temperature to traffic lights to sporting events.
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