Full metadata
Title
Barrett Student Event Engagement: The Relationship Between Marketing Communication Channels and Attendance Achievement
Description
The Barrett, the Honors College Internships and Research Department provides information regarding internship and research position availabilities, generates greater exposure to various companies and organizations seeking student help, and offers students assistance in applying for employment. The office's current objectives are to increase student engagement and escalate student success in internship and research involvement. The application of marketing resources requires evaluation and improvement in order to increase attendance at the events held by the office each semester, which have consistently received disappointing turnouts. This study examines the marketing communication channels currently used in order to productively correlate these channels with event attendance.
Date Created
2013-12
Contributors
- Villemez, Hallie Katherine (Author)
- Eaton, John (Thesis director)
- Olsen, Doug (Committee member)
- Russo, Lianne (Committee member)
- Barrett, The Honors College (Contributor)
- W. P. Carey School of Business (Contributor)
- Department of Marketing (Contributor)
Topical Subject
Resource Type
Extent
28 pages
Language
Copyright Statement
In Copyright
Primary Member of
Series
Academic Year 2013-2014
Handle
https://hdl.handle.net/2286/R.I.19253
Level of coding
minimal
Cataloging Standards
System Created
- 2017-10-30 02:50:57
System Modified
- 2021-08-11 04:09:57
- 2 years 9 months ago
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