137058-Thumbnail Image.png
Description

The purpose of this thesis will be to outline the different tactics involving social and digital media that film studios currently use to market their films. Before that is done,

The purpose of this thesis will be to outline the different tactics involving social and digital media that film studios currently use to market their films. Before that is done, a brief history will be provided about the ways the film industry has promoted itself in the past, as well as a brief history of the development of social media. After the history is provided, the marketing tactics that studios use that involve digital and social media will be listed and explained.

1.2 MB application/pdf

Download restricted. Please sign in.

Download count: 0

Details

Contributors
Date Created
  • 2014-05
Resource Type
  • Text
  • Machine-readable links