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Description

This thesis explores the task of creating industry-based marketing materials to assist academic programs in their recruitment of high school and community college students. With consistent reductions to public university

This thesis explores the task of creating industry-based marketing materials to assist academic programs in their recruitment of high school and community college students. With consistent reductions to public university budgets there is an increasing pressure on academic programs to raise their student enrollment figures, as student count is often cited as one of the most important statistics when making budget decisions.

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Date Created
  • 2014-05
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  • Text
  • Machine-readable links