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Adopting smart city tactics is important because it allows cities to develop sustainable communities through efficient policy initiatives. This study exemplifies how data analytics enables planners within smart cities to

Adopting smart city tactics is important because it allows cities to develop sustainable communities through efficient policy initiatives. This study exemplifies how data analytics enables planners within smart cities to gain a better understanding of their population, and can make more informed choices based on these consumer choices. As a rising share of the millennial generation enters the workforce, cities across the world are developing policy initiatives in the hopes of attracting these highly educated individuals.

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