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Branding is one of the most important tools a business can use. Whether consumers know it or not, every purchasing decision that they make – be it for a

Branding is one of the most important tools a business can use. Whether consumers know it or not, every purchasing decision that they make – be it for a product or service – is rooted in the brand. Thus, it is somewhat of a surprise that branding for individuals did not become popularized until 1997, with Tom Peters’ article “The Brand Called You.” In his article, Peters remarks on how changes in the marketplace and technology make developing a personal brand more accessible, as well as more important.

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Date Created
  • 2015-12
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  • Text
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