Full metadata
Title
Breathe, Don't Speak: Branding in the Digital Age
Description
Breathe, Don't Speak is an exploratory public relations campaign that applies strategic communication theories by thought leaders in social media and Millennial marketing to the promotion of an independent musical artist brand created by Allie Long. The project utilized methods of digital communication, including a website, social media channels and music hosting to promote the Breathe, Don't Speak brand. The campaign was also supported by the offline communication strategies of strategic partnership and content co-creation.
Date Created
2016-05
Contributors
- Long, Alexandra Diane (Author)
- Sweeter, Janice (Thesis director)
- McConnell, Amy (Committee member)
- Walter Cronkite School of Journalism and Mass Communication (Contributor)
- Barrett, The Honors College (Contributor)
Topical Subject
Resource Type
Extent
60 pages
Language
Copyright Statement
In Copyright
Primary Member of
Series
Academic Year 2015-2016
Handle
https://hdl.handle.net/2286/R.I.36977
Level of coding
minimal
Cataloging Standards
System Created
- 2017-10-30 02:50:57
System Modified
- 2021-08-11 04:09:57
- 2 years 8 months ago
Additional Formats