Full metadata
Title
Abercrombie & Fitch: An Invitation to Identity
Description
The purpose of this paper is to examine the negative effects Abercrombie & Fitch, a pricey retail store aimed at trendy teens to young adults, has on consumers. It analyzes the identity politics and rhetorical elements of the A&F brand. Specifically, it critiques their three issues in advertising, the store's space/layout, and comments made by their former Chief Executive Officer, Mike Jeffries, in order to explain the type of identity the brand invites consumers to become.
Date Created
2016-05
Contributors
- Leon, Ileana Maria (Author)
- Quinlivan, Raena (Thesis director)
- Edson, Belle (Committee member)
- Atkin, Suzanne (Committee member)
- Department of Marketing (Contributor)
- Barrett, The Honors College (Contributor)
Topical Subject
Resource Type
Extent
38 pages
Language
Copyright Statement
In Copyright
Primary Member of
Series
Academic Year 2015-2016
Handle
https://hdl.handle.net/2286/R.I.37194
Level of coding
minimal
Cataloging Standards
System Created
- 2017-10-30 02:50:57
System Modified
- 2021-08-11 04:09:57
- 2 years 8 months ago
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