Description
The purpose of this paper is to examine the negative effects Abercrombie & Fitch, a pricey retail store aimed at trendy teens to young adults, has on consumers. It analyzes the identity politics and rhetorical elements of the A&F brand. Specifically, it critiques their three issues in advertising, the store's space/layout, and comments made by their former Chief Executive Officer, Mike Jeffries, in order to explain the type of identity the brand invites consumers to become.
Details
Title
- Abercrombie & Fitch: An Invitation to Identity
Contributors
- Leon, Ileana Maria (Author)
- Quinlivan, Raena (Thesis director)
- Edson, Belle (Committee member)
- Atkin, Suzanne (Committee member)
- Department of Marketing (Contributor)
- Barrett, The Honors College (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2016-05
Resource Type
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