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My thesis is designed to provide information about the spending habits and return on investment of
certain fan segmentations of Phoenix valley residents, at the WM Open. In 2012, Professor

My thesis is designed to provide information about the spending habits and return on investment of
certain fan segmentations of Phoenix valley residents, at the WM Open. In 2012, Professor Michael
Mokwa, Professor John Eaton, and Professor Bradley Fay of the Department of Marketing at Arizona
State University’s W.P. Carey School of Business, conducted an Economic Impact Study and a Study
regarding Attendance at the Waste Management Phoenix Open. It was a joint research study with the

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Date Created
  • 2016-12
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  • Text
  • Machine-readable links