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Description

Customer lifetime value has been a popular topic within the marketing field with which many researchers and marketing managers have been dwelling. The topic plays an important role in customer

Customer lifetime value has been a popular topic within the marketing field with which many researchers and marketing managers have been dwelling. The topic plays an important role in customer segmentation and has been studied and applied in a variety of business areas. The main objective of customer lifetime value and customer segmentation is to classify the importance level of each client to a company and compare it to other clients.

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Date Created
  • 2016-12
Resource Type
  • Text
  • Machine-readable links