Full metadata
Title
Market Analysis of Major League Soccer in Arizona
Description
Phoenix, Arizona is the sixth largest city in the United States. However, the city has never had a MLS team. In 1996, Major League Soccer was founded with ten clubs. Now the league plans to expand from twenty-four to twenty-eight. With multiple teams joining the league, why shouldn't Phoenix be the next market to expand the MLS? This project will analyze if the Phoenix market could host a profitable team. There have been a handful of lower division professional soccer teams in Arizona, but none of them have been sustainable, let alone make it to the MLS. Why is that? What are the steps to create an MLS Franchise? Through researching the factors behind soccer's increased popularity in United States and the history of professional soccer in Arizona perform a market analysis of Arizona's soccer fan base, ownership group, and MLS stadium potential.
Date Created
2017-05
Contributors
- Godbehere, Tyler Joseph (Author)
- Goegan, Brian (Thesis director)
- Leach, Travis (Committee member)
- W. P. Carey School of Business (Contributor)
- Barrett, The Honors College (Contributor)
Topical Subject
Resource Type
Extent
29 pages
Language
Copyright Statement
In Copyright
Primary Member of
Series
Academic Year 2016-2017
Handle
https://hdl.handle.net/2286/R.I.43237
Level of coding
minimal
Cataloging Standards
System Created
- 2017-10-30 02:50:58
System Modified
- 2021-08-11 04:09:57
- 2 years 9 months ago
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