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The Story of You: It's Not What You Know, It's Who You Know

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The purpose of this thesis is to analyze the various paths that college students have taken to get a job in their desired field after graduation. Many factors go into preparing a student for the post-graduation job market and this

The purpose of this thesis is to analyze the various paths that college students have taken to get a job in their desired field after graduation. Many factors go into preparing a student for the post-graduation job market and this thesis investigates this topic through the lens of post-graduates and job recruiters. This thesis begins by giving a brief overview of how the application process has changed within the last ten years, and where it is headed in the future. Our motivation for this research came from the lack of transparency in the application process. We hypothesized that a student's undergraduate experience and connections were the key to getting a job within their desired career path. Through interviews and research from graduated students and recruiters, our hypothesis was proved accurate. There is currently a big disconnect between what students believe is important and what recruiters are looking for in potential employees. The main purpose of this thesis is to try and bridge that gap. Students often lack confidence and struggle to understand what is important when applying for jobs post-graduation. With this data, we hope to outline crucial steps that need to be taken and make students feel more prepared as they enter the professional world. We have included personal stories that highlight the variety of successful paths that can be taken to starting a career. Interviewees advised students not to get discouraged while applying, push for what you want and prove your potential to recruiters. The goal of this thesis is to give undergraduate college students hope as they go through the application process in finding the right career path for them.

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2020-05

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Identifying Best Practices for Increasing Involvement in Volunteerism and Philanthropy

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In this thesis, I seek to identify the best practices that can lead to an increase in community service and volunteerism. After the loss of my mentor led me on a path to make a difference through community service, I

In this thesis, I seek to identify the best practices that can lead to an increase in community service and volunteerism. After the loss of my mentor led me on a path to make a difference through community service, I decided that volunteerism is an especially important area of interest to understand. Through secondary research, I have identified the many benefits of volunteerism specifically mental health, professional development, and more. Then to explain what drives people to volunteer, I investigate three major theoretical frameworks which are self-determination theory (Deci and Ryan), functional theory (Clary and Snyder), and social responsibility theory (Cheng et al) and relate them to peoples’ motivation to volunteer. In addition to looking into these theories, it is important to understand some additional factors which are the effect of mandatory volunteerism, age, and the missions of different organizations on an individual’s desire to volunteer. After analyzing the prior research, I found that social responsibility drives group volunteerism, functional motivation is what explains individuals’ drives to participate in community service, and the self-determination can help explain what creates strong volunteer retention. Furthermore, mandatory volunteerism, age, and the goals of organizations can have signifigant impacts on people’s drive to get involved in community service. After investigating the prior research, I interviewed four managers of non-profits to see if their views aligned with my findings. There answers and views were found to be consistent with the ideas I drew from prior research and helped me conclude that organization must factor age, mandatory volunteerism, and the mission of their non-profit into recruitment and retention efforts. Furthermore, non-profits should understand social responsibility theory and functional theory to recruit volunteers effectivly, and self-determination theory to retain their volunteers.

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2020-05

Reclamation: A movement-based exploration of the individual and collective narrative of apology in women

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Personal experiences with body image dysmorphia and an eating disorder necessitated that I do a thorough investigation into why they happened and why I felt this way about my body. For this project, not only was I motivated by my

Personal experiences with body image dysmorphia and an eating disorder necessitated that I do a thorough investigation into why they happened and why I felt this way about my body. For this project, not only was I motivated by my own struggles, but I noticed that these experiences were shared among my family, my friends, and my fellow peers in the dance community. We had been struggling since childhood. I began to realize that these behaviors and thought patterns were manifestations of apology, an apology that women have been learning, living, and spreading since our beginnings. Why do women apologize? How does this apology affect how we view, treat, and navigate our bodies in space? In what ways can dance be the mechanism by which we remove apology and individually and collectively find joy, freedom, and liberation? Not only was I interested in understanding the ‘why’, but I was deeply interested in finding a solution. Research for this thesis came from written materials, stories that the dancers and I shared, and choreographic research in the body. The final goal was to create a community-based performance of dance, spoken word, and storytelling that demonstrated the findings from each of those questions and catalyzed a conversation about how we can liberate ourselves. We used rehearsals to explore our own experiences within apology and shame, while also exploring how the ways in which we practice being unapologetic in the dance space can translate to how we move through the world on a daily basis.

Through a deep analysis and application of Sonya Renee Taylor’s book The Body Is Not An Apology, I discovered that apology is learned. We learn how to apologize through body shame, the media, family/generational trauma, and government/law/policy. This apology is embodied through gestures, movement patterns, and postures, such as bowing the head, hunching the shoulders, and walking around others. Apology causes us to view our bodies as things to be manipulated, discarded, and embarrassed by. After recognizing why we apologize and how it affects our bodies, we can then begin to think of how to remove it. Because the body the site of the problem, it is also the site of the solution. Dance gives us an opportunity to deeply learn our bodies, to cultivate their power, and to heal from their traumas. By being together in community as women, we are able to feel seen and supported as we work through uncharted territory of being free from apology in these bodies. By dancing in ways that allow us to take up space, to be free, to be unapologetic, we use dance as a practice for life. Through transforming ourselves, we begin to transform the world and rewrite the narrative of how we exist in and move through our bodies as women.

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2020-05

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Influences on Purchasing Behavior in the Male Skincare Market

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The goal of this thesis is to find information to further develop understandings of male customers in the cosmetic and personal care industry. The methods and results are aimed to help direct marketers and product developers create more successful

The goal of this thesis is to find information to further develop understandings of male customers in the cosmetic and personal care industry. The methods and results are aimed to help direct marketers and product developers create more successful business expeditions in the future. The thesis is based off of an online Qualtrics survey created and distributed to male Arizona State University students enrolled in a Marketing Principles class and then appropriately analyzed with SPSS and Qualtrics data tools. The quantitative survey allowed an investigation of external and internal factors in male respondents’ personal lives and how that may translate into their skincare purchasing practices. Rather than asking what products consumers want, this survey aimed to find significant and influential factors behind young male interest in these products. After analyzing the responses the key implications are that social stigma, and perceptions of attractiveness and self-confidence are not the largest inhibitors for men, but rather that their relationships with others have the most significant influence over their use of skincare products.

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Date Created
2020-05

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The Impact of Social Media: Revolutionary Changes in Sports Marketing

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The sports industry is unlike any other in that it connects individuals and consumers from destinations around the world with one common interest. That commonality can be as specific as a favorite player, team, league, or sport. All in all,

The sports industry is unlike any other in that it connects individuals and consumers from destinations around the world with one common interest. That commonality can be as specific as a favorite player, team, league, or sport. All in all, it bands together entire communities with their passion for the game. American sports leagues such as the National Football League, National Hockey League, Major League Baseball, National Basketball Association, and many more, have all revolutionized the way that businesses view marketing though a user friendly, interactive, marketing tool with a universal reach.

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Date Created
2020-05

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Creating the Most Marketable Hockey Team

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The goal of our project was to determine how to create the most marketable hockey team. To do this, consumer needs, team psychology, and financing were all researched and evaluated. With this information, a business plan was designed around the

The goal of our project was to determine how to create the most marketable hockey team. To do this, consumer needs, team psychology, and financing were all researched and evaluated. With this information, a business plan was designed around the next NHL expansion team. Two surveys, one for marketing distributed to the general public, and one for team psychology distributed to current and former hockey players were created and sent out, while data for the financing aspect was collected by comparing data from other NHL teams and franchises from different sports. In terms of financials, this comes in lower than average ticket prices, a nice and expensive stadium, the ideal city to generate capital, and sufficient money spent on advertising. Our ticket prices of $140 is based on having a low enough price to generate lots of demand while high enough to make a profit. The $600 million stadium (which will be fully funded) will surely draw a significant crowd. Choosing Seattle as a city is the most ideal to meet these goals and lastly, in meeting with an NHL GM, we determined $4 million in yearly advertising costs as sufficient in creating the most marketable team. Throughout this whole process, we remained data focus. We focused on data from a customized marketing survey, organizational structures, salary cap, and attendance. What our marketing survey results showed us is that our potential fans wanted three characteristics in a hockey team: speed, intensity, and scoring. In looking at organizational structures teams that exemplified these characteristics had a heavy emphasis on development and scouting. So we built our organizational tree around those two ideals. We hired GM Mike Futa, a current director of player personnel for the L.A. Kings, and Head Coach Adam Oates, a current skills development coach for top players to bring those ideals to fruition. In constructing our team we replicated the rules set forth for the Vegas Knights' expansion draft and hypothesized a likely protected list based off of last years lists. As a result we were able to construct a team that statistically out performed the Vegas Knights draft numbers by double, in goals, assists, and points, while also beating them in PIM. Based off of these numbers and an analysis of how goals translate into game attendance we are confident that we have constructed a team that has the highest potential for marketability. For the team psychology area, when creating a roster and scouting players, some of our main findings were that it is important to pursue players who get along well with their teammates and coaching staff, are aggressive, are leaders on the team, and are vocal players who communicate effectively. We also recommended avoiding players who significantly portrayed any "pet-peeve" traits, with the most emphasis placed on "disrespectful toward teammates," and the least emphasis placed on "over-aggression." By following all of these recommendations, we believe the most marketable hockey team possible can be created.

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2018-05