Matching Items (25)
Description
This dissertation examines how direct selling organizations compel women to believe that direct selling is, among other things, centered on the needs of women. Drawing upon feminist interdisciplinary methodologies, this dissertation brings together qualitative, archival, and ethnographic materials to analyze direct selling through a technologies of gender framework. I argue that multi-level marketing direct selling companies (like Avon, Tupperware, Mary Kay, etc.) are able to turn belief into profits because they strategically tap into gender ideologies. I show that discursive technologies of gender coalesce with race and class discourses and are put to work by direct selling companies to construct a specific type of direct seller. This dissertation attempts to unpack the complex technologies of gender that direct selling women engage with while constructing their identities as workers and women. I argue that the companies in this study deliberately tap into women's anxieties and desires to blend their perceived gender roles with their need for income. I find that direct selling companies are exceptional at branding their businesses as uniquely suited for women and that this branding hinges upon the construction of a direct sales imaginary. I argue that the direct sales imaginary taps into powerful discourses of race, class, and gender to market the American dream to women who are seeking out a space that is empowering and inclusive. Because the direct selling industry tends to see an increase in profits and recruitment during economic recessions, it is likely that the current economic situation has channeled even more women toward direct sales as a fallback for uncertain economic futures. While some women may be inclined to view direct sales as an attractive employment alternative it is not a realistic means of supporting families during difficult economic times and this study might help some women make more informed decisions. Furthermore, this study brings to light how gender might be used to organize structural relationships between markets, people, and businesses.
ContributorsLamoreaux, Tiffany (Author) / Hibner Koblitz, Ann (Thesis advisor) / Fonow, Mary M (Committee member) / Leong, Karen (Committee member) / Arizona State University (Publisher)
Created2013
Description
Rhetorical theorist Kenneth Burke has asserted the significance of paying equal, if not more attention to, propagandist rhetoric, arguing that "there are other ways of burning books on the pyre-and the favorite method of the hasty reviewer is to deprive himself and his readers by inattention." Despite Burke's exhortation, attention to white supremacist discourse has been relatively meager. Historians Clive Webb and Charles Eagles have called for further research on white supremacy arguing that attention to white supremacist discourse is important both to fully understand and appreciate pro-civil rights rhetoric in context and to develop a more complex understanding of white supremacist rhetoric. This thesis provides a close examination of the literature and rhetoric of two white supremacist organizations: the Citizens' Council, an organization that sprang up in response to the 1954 landmark decision of Brown v. Board of Education and Stromfront.org, a global online forum community that hosts space for supporters of white supremacy. Memory scholars Barbie Zelizer, John Bodnar, and Stephen Brown note the usability of memory to shape social, political, and cultural aspects of society and the potential implications of such shaping. Drawing from this scholarship, the analysis of these texts focuses specifically on the rhetorical shaping of memory as a vehicle to promote white supremacy. Through an analysis of the Citizens' Council's use of historical events, national figures and cultural stereotypes, Chapter 1 explicates the organization's attempt to form a memorial narrative that worked to promote political goals, create a sense of solidarity through resistance, and indoctrinate the youth in the ideology of white supremacy. Chapter 2 examines the rhetorical use of memory on Stormfront and explains how the website capitalizes upon the wide reaching global impact of World War II to construct a memorial narrative that can be accessed by a global audience of white supremacists. Ultimately, this thesis offers a focused review of the rhetorical signatures of two white supremacist groups with the aim of combating contemporary instantiations of racist discourse.
ContributorsLadenburg, Kenneth (Author) / Ore, Ersula (Thesis advisor) / Miller, Keith (Committee member) / Bebout, Lee (Committee member) / Arizona State University (Publisher)
Created2013
Description
This research examines the experiences and perceptions of immigrant and refugee women social entrepreneurs located within a context of economic instability, as well as the strategies that they develop to cope with such crises and volatility. To conduct this research I used a mixed-method, qualitative approach to data collection, including semi-structured, open-ended interviews and a focus group. I used feminist theory and a grounded theory approach to inform the design of my study; as such I acknowledge the participants as knowledge producers and allow for them to add in questions to the interviews and focus group and to comment on drafts of the written portion of the dissertation. The findings have indicated that these women are surviving the economic crisis by combining different income streams, including social entrepreneurship, traditional jobs and state and non-profit-aid. Moreover, the participants have found that besides monetary value, social entrepreneurship also provides alternative benefits such as personal sovereignty in their work environment, work-life balance and well-being. Also, personal history, and family and community embeddedness contribute to women's decisions to pursue social entrepreneurship. This research contributes to the growing body of research on gender and work and fills the gaps in literature currently existing in social entrepreneurship.
ContributorsBauer, Carrie (Author) / Jurik, Nancy (Thesis advisor) / Leong, Karen (Committee member) / Kerlin, Janelle (Committee member) / Arizona State University (Publisher)
Created2015
Description
The purpose of this mixed methods case study was to evaluate a dramatic arts curriculum focused on building protective factors including resiliency, cognitive flexibility, self-efficacy, and hope in eight to ten adolescent male sex offenders undergoing treatment at a residential behavioral health facility in Mesa, Arizona. The impetus for this research was suicide prevention efforts. Suicide is the second leading cause of death for ages 15-24 in the United States (CDC 2013), and prevention efforts demand complex approaches targeting major risk factors like lack of belonging and hopelessness. Arts-based prevention efforts have shown promise for building pro-social preventative factors.
ContributorsSchoenfelder, Joseph (Author) / Etheridge Woodson, Stephani (Thesis advisor) / Kelly, Anne (Committee member) / Leong, Karen (Committee member) / Arizona State University (Publisher)
Created2018
Description
This dissertation examines racism as discourse and works to explicate, through the examination of historical and contemporary texts, the ways in which racism is maintained and perpetuated in the United States. The project critiques the use of generalized categories, such as alt-right, as an anti-racist tactic and notes that these rigid categories are problematic because they cannot account for the dynamic and rapidly changing nature of racist discourse. The dissertation argues that racist discourse that is categorized as mainstream and fringe both rely upon a fundamental framework of rhetorical strategies that have long been ingrained into the social and political fabric of the United States and are based on the foundational system of white supremacy. The project discusses two of these strategies—projection and stasis diffusion—in case studies that examine their use in texts throughout American history and in mainstream and fringe media. “Everyday White Supremacy” contributes to important academic and societal conversations concerning the how the academy and the public use category to address racism, anti-racist practices, and rhetorical understandings of racist discourse. The project argues for shift away from the use of categorical naming to identify racist groups and people towards the practice of identifying racism as discourse, particularly through its rhetorical strategies. This paradigm shift would encourage scholars, and the general population, to identify racism via the processes by which it is propagated rather than its existence within a person or group
ContributorsLadenburg, Kenneth James (Author) / Miller, Keith (Thesis advisor) / Ore, Ersula (Committee member) / Bebout, Lee (Committee member) / Arizona State University (Publisher)
Created2018
Description
This is an analysis of broad racial discourse through a critical race theory: Responsibility Avoidance Discourse (RAD). RAD is coded English that communicates meaning through connotation, avoidance, and implication as a means of securing its main purposes: enforcing white supremacy, obscuring inequality, and hindering significant racial progress. RAD is extremely effective at directing discussion away from arguments that might induce self-reflexivity or question white privilege. It focuses on discrediting others as a means of legitimizing whiteness. I analyze examples of it from a variety of sources—from political discourse to media coverage and social media trends—to demonstrate its manifestations throughout society.
ContributorsClarke, Ty Larson (Author) / Bebout, Lee (Thesis director) / Spanierman, Lisa (Committee member) / School of Social Transformation (Contributor) / W. P. Carey School of Business (Contributor) / Department of English (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
The selfie craze has taken over smartphone users. Despite a wealth of published opinion pieces on the matter, there lacks a constructive and academically-based dialogue about selfies. "Presentation of Selfie" is a creative, interactive space that analyzes a sample of collected selfies. The project takes a look at how age, relationships and identities play a role in the social significance of selfie culture.
ContributorsJeffords, Alison Rae (Author) / McGibbney-Vlahoulis, Michelle (Thesis director) / Leong, Karen (Committee member) / Barrett, The Honors College (Contributor) / School of Social Transformation (Contributor) / Department of Marketing (Contributor)
Created2015-05
ContributorsDolan, Kattie (Author) / Leong, Karen (Thesis director) / Wilson, Bradley (Committee member) / Barrett, The Honors College (Contributor)
Created2016-12
Description
Scholars have attended to paradoxes inherent in wider public discourse where subordinated groups most affected by laws and sanctions have the least political, material, and rhetorical capital to speak back to them. Such scholarship often focuses either on the subordinated status of a group or the work of subordinated groups going public as part of a collective mass movement for social change. In doing so, scholarship risks undermining the agency of subordinated rhetors or treating mass-movement rhetoric as somehow both exceptional and yet necessary for enacting cultural citizenship. What is less frequently studied is the agency that local publics demonstrate through their tenacious organizational decision-making in the face of political, material, and rhetorical sanctions.
In response to this gap, this project features the Puente Movement, a mixed-documentation-status grassroots organization in Phoenix, AZ. Specifically, I’ve analyzed this organization’s public efforts from April 23rd, 2010 to September 6th, 2012 to oppose Senate Bill 1070—a state-specific measure to stop undocumented immigration across the Mexico/Arizona border and deport current undocumented residents. I situate the study in the larger context of Latino cultural citizenship. Combining a critical-incident interview technique and a rhetorically informed decision-making framework, I analyze Puente’s active construction and public circulation of argumentative appeals in relation to their decision-making that attempted to leverage Puente’s identity and membership to serve its constituents and to continue to direct wider public attention to SB 1070. Using a five-part framework to assess potential risks and benefits, the study documents the complexity of this decision-making. For instance, the study shows how Puente’s strategy of Barrio Defense Committees negotiated the tension between protecting the identification of local residents and publically protesting the injustices of immigration sanctions. It also highlights how a strategy to use member’s undocumented status as a point of publicity actively engaged tensions between the narratives Puente members wanted to present to the public about undocumented people and the images otherwise circulated. Behind these strategies and others like them is Puente’s persistent effort to re-frame immigration controversy. Findings are relevant to the study of Latino/a social movements, public-spheres scholarship, and action-research with subordinated rhetors.
In response to this gap, this project features the Puente Movement, a mixed-documentation-status grassroots organization in Phoenix, AZ. Specifically, I’ve analyzed this organization’s public efforts from April 23rd, 2010 to September 6th, 2012 to oppose Senate Bill 1070—a state-specific measure to stop undocumented immigration across the Mexico/Arizona border and deport current undocumented residents. I situate the study in the larger context of Latino cultural citizenship. Combining a critical-incident interview technique and a rhetorically informed decision-making framework, I analyze Puente’s active construction and public circulation of argumentative appeals in relation to their decision-making that attempted to leverage Puente’s identity and membership to serve its constituents and to continue to direct wider public attention to SB 1070. Using a five-part framework to assess potential risks and benefits, the study documents the complexity of this decision-making. For instance, the study shows how Puente’s strategy of Barrio Defense Committees negotiated the tension between protecting the identification of local residents and publically protesting the injustices of immigration sanctions. It also highlights how a strategy to use member’s undocumented status as a point of publicity actively engaged tensions between the narratives Puente members wanted to present to the public about undocumented people and the images otherwise circulated. Behind these strategies and others like them is Puente’s persistent effort to re-frame immigration controversy. Findings are relevant to the study of Latino/a social movements, public-spheres scholarship, and action-research with subordinated rhetors.
ContributorsOliver, Veronica (Author) / Long, Elenore (Committee member) / Miller, Keith (Committee member) / Bebout, Lee (Committee member) / Arizona State University (Publisher)
Created2015
Description
This qualitative study examines how fathers, who stay home with their children and identify as the main care-giver within their family, construct their role as the primary caregiver. I analyze the narratives of stay-at-home fathers focusing on the thematic areas of isolation, resistance and the division of household labor. Unlike previous research, I examine the ways in which fathers construct their position as a stay-at-home father separate from the traditional stay-at-home mother role. Consequently, I focus on the constructions of masculinities by stay-at-home fathers that allows for the construction of the stay-at-home role to be uniquely tied to fatherhood rather than motherhood.
In this research, I explore three questions: 1) how do stay-at-home fathers construct their masculinity, specifically in relation to their social roles as fathers, partners, peers, etc.? 2) Is the negotiation of household labor, including care work and household tasks, in these families a reflection of shifting gender roles in the home where the primary caregiver is the father? 3) In what ways does social location and intersecting identities influence the ways in which fathers construct this stay-at-home identity?
My research emphasizes how these fathers understand their role as a stay-at-home father while challenging some traditionally dominant expectations of fatherhood. Specifically, I use themes of isolation, resistance, and the division of household labor in order to understand the multiple ways fathers experience their roles as stay-at-home parents.
In this research, I explore three questions: 1) how do stay-at-home fathers construct their masculinity, specifically in relation to their social roles as fathers, partners, peers, etc.? 2) Is the negotiation of household labor, including care work and household tasks, in these families a reflection of shifting gender roles in the home where the primary caregiver is the father? 3) In what ways does social location and intersecting identities influence the ways in which fathers construct this stay-at-home identity?
My research emphasizes how these fathers understand their role as a stay-at-home father while challenging some traditionally dominant expectations of fatherhood. Specifically, I use themes of isolation, resistance, and the division of household labor in order to understand the multiple ways fathers experience their roles as stay-at-home parents.
ContributorsSnitker, Aundrea Janae (Author) / Durfee, Alesha (Thesis advisor) / Jurik, Nancy (Committee member) / Menjivar, Cecilia (Committee member) / Leong, Karen (Committee member) / Arizona State University (Publisher)
Created2016