March Mammal Madness is a science outreach project that, over the course of several weeks in March, reaches hundreds of thousands of people in the United States every year. We combine four approaches to science outreach – gamification, social media platforms, community event(s), and creative products – to run a simulated tournament in which 64 animals compete to become the tournament champion. While the encounters between the animals are hypothetical, the outcomes rely on empirical evidence from the scientific literature. Players select their favored combatants beforehand, and during the tournament scientists translate the academic literature into gripping “play-by-play” narration on social media. To date ~1100 scholarly works, covering almost 400 taxa, have been transformed into science stories. March Mammal Madness is most typically used by high-school educators teaching life sciences, and we estimate that our materials reached ~1% of high-school students in the United States in 2019. Here we document the intentional design, public engagement, and magnitude of reach of the project. We further explain how human psychological and cognitive adaptations for shared experiences, social learning, narrative, and imagery contribute to the widespread use of March Mammal Madness.

Since 2018, MMM team members have written sport-style summaries following the live "play-by-play" narration of simulated combatant encounters on social media. These summaries, highlighting key adaptations, human impacts, and other scholarly information, have been provided to educators to describe tournament outcomes to their learners who do not follow the battle narrations "live" on social media.

Journal of Surrealism and the Americas, Cinema Issue (2016)

Robert Desnos’s and Man Ray’s 1928 film L'Etoile de mer has long been considered an exemplar of the surrealist love story, thematically similar to Salvador Dalí’s and Luis Buñuel’s Un Chien andalou (1929) but less overtly shocking. In comparison to the elaborate iconographical analyses of Chien, critiques of L'Etoile tend to describe its avant-garde cinematic style, to distinguish how it illustrates or deviates from Desnos’s scenario, or to provide summary analysis of some of its more obviously Freudian iconography. There have been fewer scholarly explorations of specific symbolism, yet the film exhibits many political-philosophical intertexts, one of which explicitly builds a bridge between the surrealist revolution and America’s core self-signifier, Liberty.

Journal of Surrealism and the Americas, Cinema Issue (2016)

La Ciudad Frente al Río (The City in Front of the River) is an Argentinian, ten-minute long film directed by Italian Surrealist Enrico Gras in 1949. The film was part of the promotional material for Bajo Belgrano, a modern housing plan sponsored by the Buenos Aires City Hall under the auspice of populist president Juan Perón. As part of this promotion, German photographer Grete Stern designed a brochure with images from the film and text by the Study for the Plan of Buenos Aires (Estudio del Plan de Buenos Aires, hereafter EPBA). I compare the film and brochure to contemporaneous work by Stern: a series of photomontages illustrating a women’s advice column. The column mined its readers’ dreams for insights into their unconscious, and advised them on proper behavior. Following a similar method, the film found Buenos Aires’ unconscious in the chaos of city life, and revealed what I have termed as "pastoral modernity" as the cure. Masked behind a veneer of revolutionary modernity, the message of these works was that of a nostalgic return to the past—an invitation to sleep, and to dream. Complicating this message, subtle hints in both the film and the photomontages point to the artists’ awareness of the totalizing vision they were collaborating with.