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- Creators: Department of Marketing
Description
The beautiful game is unpredictable. Arguably half of soccer is entirely out of our control, instead being determined by a simple concept: luck. But what of the other 50%? Ultimately, the goal of the rapidly-advancing technologies and analytics in on-field sports performance is to maximize the elements that we \u2014 the coaches, players, decision-makers, and analysts \u2014 truly control. Once perceived as too mathematical and systemized, contradicting coaches' intuitions, sports sciences are burgeoning in the sports arena both in applied and mainstream popularity. While the industry has its critics and is far shy of its pinnacle, its advancements and successes cannot be ignored. From the training ground to match day decision-making, analytics are embedded in soccer and sport. Technology and analytics are vastly utilized throughout sporting organizations across a myriad of sports and purposes: scouting and drafting, fan experience, ticketing, etc. However, while these areas must be addressed in discussing the success of analytics in assessing situations and reducing uncertainty, my central thesis relates to the technological capabilities and corresponding analytical tools utilized to identify, assess, and improve on-field soccer performance: match analysis. This paper's core focuses on optimizing performance in soccer players in three specific areas of performance: technical abilities and tactics, physiology, and neuroscience.
ContributorsHeckendorn, Jason Farrell (Author) / Eaton, John (Thesis director) / Ostrom, Amy (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor)
Created2014-05
Description
The National Basketball Association is the world's most recognized professional basketball league. Athletes such as Kobe Bryant and Lebron James have transcended from being high school standouts to global icons, but their careers might not have panned out the same way if they weren't allowed to declare for the draft immediately upon graduating high school. In 2005, the NBA and the NBA Players Association agreed to implement an age limit for athletes declaring for the NBA Draft. Although this was supposed to reduce the quantity of younger players declaring for the draft, the rule has been ineffective as the average age of lottery picks, also known as the first 14 picks of the draft, has decreased since the rule's implementation. Adam Silver, the current commissioner of the NBA, has been vocal about potentially raising the minimum draft-eligible age once more because of NBA team executives calling recent draft picks unfit for the NBA. The purpose of this research is to examine if lottery picks are indeed "NBA ready" upon being drafted, and if there is a correlation between the age at which they are drafted, the pick at which they were selected, the length of their career, and their career success. Various statistical analysis techniques are utilized, such as the calculation of R-squared values and correlation coefficients, and the usage of t-tests and multiple regressions. Box score statistics such as minutes per game, points per game, rebounds, and assists as well as advanced metrics such as player efficiency rating, win shares, box plus/minus, and value over replacement player were the focal point of this study. Players drafted with lottery selections from the 1985-2016 drafts had their career statistics compiled and examined for this analysis in order to adequately conduct the regressions. The results indicate that although lottery picks are having a decreasing immediate impact upon being drafted, the younger an athlete is drafted, the more long-term success they can expect to achieve in the NBA.
ContributorsKender, Mitchell Edward (Author) / McIntosh, Daniel (Thesis director) / Eaton, John (Committee member) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Emerge 2016: Future of Sport 2040 was an event hosted by Emerge Artists+ Scientists Design the Future that took place at Wells Fargo Arena in Tempe, Arizona on April 29th, 2016. The goal of the event was to explore and predict the future of sports while allowing the public to participate in the futuristic event that we planned (event visitation). Emerge 2016: Future of Sport 2040 hosted 20 event visitations including Dr. Ingram-Waters' event visitation that focused on the future of fantasy sport with the title \u2014 Fantasy Sport: Draft Party 2040. The goal of this particular event visitation was to obtain significant and viable research results for incorporation in Dr. Ingram-Waters' fantasy football academic work while also delivering entertainment value for event participants. All observations and analysis are based upon the event planning process of the Future of Fantasy Sport: Draft Party 2040. As the author of this analysis, the observations in this report were noted as I served as the project manager on Dr. Ingram-Waters research team. In this role, I was heavily involved in the strategic planning, communication, and event operations of the event visitation full-circle from the ideation phase to the execution phase. This paper analyzes the project management pipeline used for the event production of the event visitation Fantasy Sport: Draft Party 2040. Drawing form the experience of the project management pipeline, this paper examines the management application of the Pareto Principle and Complexity Theory.
ContributorsTakada, Jonathon Fumiaki (Author) / Ingram-Waters, Mary (Thesis director) / Fette, Donald (Committee member) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Home advantage affects the game in almost all team sports across the world. Due to<br/>COVID and all of the precautions being taken to keep games played, more extensive research is able to be conducted about what factors truly go into creating a home advantage. Some common factors of home advantage include the crowd, facility familiarity, and travel. In the English Premier League, there are no fans allowed at any of the games; furthermore, in the NBA, a bubble was created at one neutral venue with no fans in attendance. Even with the NBA being at a neutral site, there was still a “home team” at every game. The sports betting industry struggled due to failing to shift betting lines in accordance with this decreased home advantage. With these leagues removing some of the factors that are frequently associated with home advantage, analysts are able to better see what the results would be of removing these variables. The purpose of this research is to determine if these adjustments made due to COVID had an impact on the home advantage in different leagues around the world, and if they did, to what extent. Individual game data from the past 10 seasons were used for analysis of both the NBA and the Premier League. The results show that there is a significant difference in win percentage between prior seasons and seasons behind closed doors. In addition to win percentage, many other game statistics see a significant shift as well. Overall, the significance of being the home team disappears in games following the COVID-19 break.
ContributorsOsborne, Ashley A (Author) / Sopha, Matthew (Thesis director) / McIntosh, Daniel (Committee member) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / WPC Graduate Programs (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description
Elizabeth Grumbach, the project manager of the Institute for Humanities Research's Digital Humanities Initiative, shares methodologies and best practices for designing a digital humanities project. The workshop will offer participants an introduction to digital humanities fundamentals, specifically tools and methodologies. Participants explore technologies and platforms that allow scholars of all skills levels to engage with digital humanities methods. Participants will be introduced to a variety of tools (including mapping, visualization, data analytics, and multimedia digital publication platforms), and how and why to choose specific applications, platforms, and tools based on project needs.
ContributorsGrumbach, Elizabeth (Author)
Created2018-09-26