Matching Items (2)
Filtering by
Description
The image of La Virgen de Guadalupe is an iconic symbol for many in the Catholic Religion and those with Mexicana/ indigenous roots. Her image has played a vital role in the personal and religious agency of Latina women raised Catholic. The image of La Virgen de Guadalupe sets up many expectations of what a woman in my culture should grow up to be. Purity, chastity, and motherhood are tied into the story of La Virgen. All words that prevent self-identity and self-pleasure. However, moving away from the characteristics that are constructed by those in power she has become much more. Through words and language we retell the story of La Virgen de Guadalupe and give her the capacity to become a symbol of hope and courage. This reclamation offers women the power to express self-identity and pleasure and allows us the ability to see La Virgen as women. Following writers such as Gloria E. Anzaldúa, Sandra Cisneros, Carol Gilligan and others, I have created a creative project with the image of La Virgen de Guadalupe and words that are associated with La Virgen. Some of these words will lead to La Virgen and some will block however we still must work with them to get to La Virgen that will correspond with our soul. The words came from my own personal thought and from my writing. In addition, some words are borrowed from the authors that helped in my writing. I hope my creative project will give the capacity to think beyond the ideas that restrict us from true self identity and pleasure for Latina Women.
ContributorsRamos, Myra (Author) / Watrous, Lisa (Committee member) / Ramsey, Ramsey Eric (Thesis director) / Barrett, The Honors College (Contributor)
Created2018-05
Description
My thesis will revolve around the ideology and sociology of the sneaker brand and it particular, basketball sneakers. The mega sneaker superpower Nike and the under dog of Under Armour have shoes they want to sells and consumers they want to buy them. I will discuss how the advertisement are used and implanted but both Nike and Under Armour. The two points of references from each company will be LeBron James, Nike, and Stephen Curry, Under Armour. Both basketball players have signature shoes and are undoublty the NBAs most relevant players this past season. The two players just so happened to face off against each other in the NBA finals, which enhanced the marketing potential for both companies. Thus, the advertisements for these and their shoes would have been its peak trying sway consumers to either side. Nike and Under Armour both ploy attempts in creating marketing material to attract their consumer base. The Thesis will look at why sneakers have become a social trend and high commodity. I will look at how pop culture and psychological diseases play a roll in the consumers' choice to purchase either shoe. The work as a whole will attempt to bring forth some revitalizing information on today's sneaker culture. Research was limited, however with the information to conduct this thesis, the thesis should spark interest in a new research related field. Thus, bringing forth a new renaissance in today's culture; the Sneaker Life.
ContributorsMitchell, Devon Willie (Author) / Ramsey, Ramsey Eric (Thesis director) / Gruber, Diane (Committee member) / School of Social and Behavioral Sciences (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2017-05