Consider Steven Cryos’ words, “When disaster strikes, the time to prepare has passed.” Witnessing domestic water insecurity in events such as Hurricane Katrina, the instability in Flint, Michigan, and most recently the winter storms affecting millions across Texas, we decided to take action. The period between a water supply’s disruption and restoration is filled with anxiety, uncertainty, and distress -- particularly since there is no clear indication of when, exactly, restoration comes. It is for this reason that Water Works now exists. As a team of students from diverse backgrounds, what started as an honors project with the Founders Lab at Arizona State University became the seed that will continue to mature into an economically sustainable business model supporting the optimistic visions and tenants of humanitarianism. By having conversations with community members, conducting market research, competing for funding and fostering progress amid the COVID-19 pandemic, our team’s problem-solving traverses the disciplines. The purpose of this paper is to educate our readers about a unique solution to emerging issues of water insecurity that are nested across and within systems who could benefit from the introduction of a personal water reclamation system, showcase our team’s entrepreneurial journey, and propose future directions that will this once pedagogical exercise to continue fulfilling its mission: To heal, to hydrate and to help bring safe water to everyone.

Consider Steven Cryos’ words, “When disaster strikes, the time to prepare has passed.” Witnessing domestic water insecurity in events such as Hurricane Katrina, the instability in Flint, Michigan, and most recently the winter storms affecting millions across Texas, we decided to take action. The period between a water supply’s disruption and restoration is filled with anxiety, uncertainty, and distress -- particularly since there is no clear indication of when, exactly, restoration comes. It is for this reason that Water Works now exists. As a team of students from diverse backgrounds, what started as an honors project with the Founders Lab at Arizona State University became the seed that will continue to mature into an economically sustainable business model supporting the optimistic visions and tenants of humanitarianism. By having conversations with community members, conducting market research, competing for funding and fostering progress amid the COVID-19 pandemic, our team’s problem-solving traverses the disciplines. The purpose of this paper is to educate our readers about a unique solution to emerging issues of water insecurity that are nested across and within systems who could benefit from the introduction of a personal water reclamation system, showcase our team’s entrepreneurial journey, and propose future directions that will this once pedagogical exercise to continue fulfilling its mission: To heal, to hydrate and to help bring safe water to everyone.

Consider Steven Cryos’ words, “When disaster strikes, the time to prepare has passed.” Witnessing domestic water insecurity in events such as Hurricane Katrina, the instability in Flint, Michigan, and most recently the winter storms affecting millions across Texas, we decided to take action. The period between a water supply’s disruption and restoration is filled with anxiety, uncertainty, and distress -- particularly since there is no clear indication of when, exactly, restoration comes. It is for this reason that Water Works now exists. As a team of students from diverse backgrounds, what started as an honors project with the Founders Lab at Arizona State University became the seed that will continue to mature into an economically sustainable business model supporting the optimistic visions and tenants of humanitarianism. By having conversations with community members, conducting market research, competing for funding and fostering progress amid the COVID-19 pandemic, our team’s problem-solving traverses the disciplines. The purpose of this paper is to educate our readers about a unique solution to emerging issues of water insecurity that are nested across and within systems who could benefit from the introduction of a personal water reclamation system, showcase our team’s entrepreneurial journey, and propose future directions that will this once pedagogical exercise to continue fulfilling its mission: To heal, to hydrate, and to help bring safe water to everyone.

Through the use of Arizona State University’s Founders Lab, our group of four Barrett, the Honors College Students completed a research thesis regarding the interest of college students in a sleep light technology product. The National Aeronautics and Space Administration (NASA) pioneered a sleep light technology with the ability to regulate melatonin production and circadian rhythm, resulting in an improvement of sleep quality. The technology was originally invented for astronauts to improve their sleep while in space on a spacecraft. Utilizing this technology, our group performed extensive market research with the intention of determining if college students would be interested in purchasing a consumer product incorporating the sleep light technology. We created a brand called Rhythm Illumination and began by building a website and brand guide. Next, we utilized Google Forms to generate responses to a variety of questions regarding current sleep habits, current sleep problems, and whether or not there was interest in a product like this. After determining that college students have room for sleep quality improvement and there is interest in this kind of product, we worked towards our goal of gaining traction for the product. We decided to utilize both Google Analytics results and a Zoom event’s attendance as proof of interest in our product. Google Analytics revealed over one hundred unique users on our Rhythm Illumination website. We also had eleven event attendees. Between these two tools, our team was able to conclude that there is interest among college students for a consumer product utilizing NASA’s sleep light technology

This thesis project was conducted in accordance with the Founders Lab, a Barrett Honors Thesis program, hosted by the Center for Entrepreneurship at the W.P. Carey School of Business. This paper focuses on the development of Invicta Synergy, a student-led start-up that seeks to provide holistic approaches in developing healthy lifestyle practices as a solution to growing sedentary lifestyles (i.e., sitting at work, school, gaming, etc.) and recently increasing isolation amongst young adult populations. Primary research from interviews conducted during the customer discovery phase showed that many people suffer from self-esteem issues, the lack of a positive support system, and/or inadequate resources which were noted as more of a barrier than even time or financial constraints when it comes to engaging in healthier lifestyle habits. As a solution, Invicta Synergy seeks to connect people to safe, affordable, and engaging classes hosted by experts in yoga, breath-work, and guided meditation. Regularly engaging in these practices has been shown to have a positive effect on one's resilience and may divert health problems associated with chronic stress. This paper outlines Invicta Synergy’s traction since January 2022, including details on fourteen paying clients, four official business partnerships, four successful program classes with high attendance, the packaging and delivering of fourteen individualized wellness gift boxes to purchasing clients, a full-page publication in Elevate Magazine, and $420 in sales revenue so far.

This thesis project was conducted in accordance with the Founders Lab, a Barrett Honors Thesis program, hosted by the Center for Entrepreneurship at the W.P. Carey School of Business. This paper focuses on the development of Invicta Synergy, a student-led start-up that seeks to provide holistic approaches in developing healthy lifestyle practices as a solution to growing sedentary lifestyles (i.e., sitting at work, school, gaming, etc.) and recently increasing isolation amongst young adult populations. Primary research from interviews conducted during the customer discovery phase showed that many people suffer from self-esteem issues, the lack of a positive support system, and/or inadequate resources which were noted as more of a barrier than even time or financial constraints when it comes to engaging in healthier lifestyle habits. As a solution, Invicta Synergy seeks to connect people to safe, affordable, and engaging classes hosted by experts in yoga, breath-work, and guided meditation. Regularly engaging in these practices has been shown to have a positive effect on one's resilience and may divert health problems associated with chronic stress. This paper outlines Invicta Synergy’s traction since January 2022, including details on fourteen paying clients, four official business partnerships, four successful program classes with high attendance, the packaging and delivering of fourteen individualized wellness gift boxes to purchasing clients, a full-page publication in Elevate Magazine, and $420 in sales revenue so far.

Through the use of Arizona State University’s Founders Lab, our group of four Barrett, the Honors College Students completed a research thesis regarding the interest of college students in a sleep light technology product. The National Aeronautics and Space Administration (NASA) pioneered a sleep light technology with the ability to regulate melatonin production and circadian rhythm, resulting in an improvement of sleep quality. The technology was originally invented for astronauts to improve their sleep while in space on a spacecraft. Utilizing this technology, our group performed extensive market research with the intention of determining if college students would be interested in purchasing a consumer product incorporating the sleep light technology. We created a brand called Rhythm Illumination and began by building a website and brand guide. Next, we utilized Google Forms to generate responses to a variety of questions regarding current sleep habits, current sleep problems, and whether or not there was interest in a product like this. After determining that college students have room for sleep quality improvement and there is interest in this kind of product, we worked towards our goal of gaining traction for the product. We decided to utilize both Google Analytics results and a Zoom event’s attendance as proof of interest in our product. Google Analytics revealed over one hundred unique users on our Rhythm Illumination website. We also had eleven event attendees. Between these two tools, our team was able to conclude that there is interest among college students for a consumer product utilizing NASA’s sleep light technology.

In arid environments such as Arizona, agricultural producers are burdened by constraints placed on them by inhospitable weather and limited access to water and fertile soil when attempting to grow produce. Farms in the arid Southwest often have to build greenhouses to overcome such constraints; however, such greenhouses may be relatively space, water, and pesticide intensive and often have demanding maintenance needs and overhead costs. In addition, many current agricultural practices exhaust land resources disparagingly, leading to irreversible environmental degradation. In an effort to improve agricultural production for those limited by weather and resource constraints while simultaneously increasing sustainability in land, resource and pesticide use, we have created Valleyponics, a hydroponic growth services company centered around creating a minimal farming footprint. The company uses a consultative services approach, leveraging NASA Veggie Growth System Technology to provide solutions to large businesses by automating their agricultural production processes and minimizing resource use year-round. Valleyponics aims to cultivate consultative partnerships which will allow our clients, their communities, and the environment to flourish.