Matching Items (744)
Description
The study of lighting design has important implications for consumer behavior and is an important aspect of consideration for the retail industry. In today's global economy consumers can come from a number of cultural backgrounds. It is important to understand various cultures' perceptions of lighting design in order for retailers to better understand how to use lighting as a benefit to provide consumers with a desirable shopping experience. This thesis provides insight into the effects of ambient lighting on product perception among Americans and Middle Easterners. Both cultural groups' possess significant purchasing power in the worldwide market place. This research will allow marketers, designers and consumers a better understanding of how culture may play a role in consumer perceptions and behavior Results of this study are based on data gathered from 164 surveys from individuals of American and Middle Eastern heritage. Follow up interviews were also conducted to examine the nuances of product perception and potential differences across cultures. This study, using qualitative and quantitative methods, was executed using a Sequential Explanatory Strategy. Survey data were analyzed to uncover significant correlations and relationships using measures of descriptive analysis, analysis of variance (ANOVA), and regression analysis. Interviews were analyzed using theme-based coding and reported in narrative form. The results suggest that lighting does in fact have an impact on product perception, however despite minor differences, this perception does not vary much between individuals from American and Middle Eastern cultures. It was found that lighting could affect price and quality perception with reference to store-image and store atmospherics. Additionally, lighting has a higher impact on subjective impressions of product (such as Freshness, Pleasantness, and Attractiveness), more than Price and Quality perceptions. This study suggests that particular lighting characteristics could be responsible for differences in product perception between these two cultures. This is important to note for lighting designers and marketers to create retail atmospheres that are preferable to both cultures.
ContributorsAlsharhan, Dalal Anwar (Author) / Kroelinger, Michael D. (Thesis advisor) / Eaton, John (Committee member) / Heywood, William (Committee member) / Arizona State University (Publisher)
Created2013
Description
The &ldquoMormon; Colonies” in Chihuahua, northern Mexico, boast a sizable population of women originally from the United States who have immigrated to these small Mexican towns. This ethnographic study of the immigrant women in the area focuses on questions of citizenship and belonging, and bolsters the scholarship on U.S. American immigrants in Mexico. Using data from 15 unstructured interviews, the women&rsquos; experiences of migration provide a portrait of U.S. American immigrants in a Mexican religious community. Analysis of this data using grounded theory has revealed that these U.S. American women have created a third social space for themselves, to a large degree retaining their original culture, language, and political loyalty. Their stories contribute to the literature on transnational migration, providing an account of the way migrants of privilege interact with their society of settlement.
ContributorsNielsen, Vanessa (Author) / Mean, Lindsey (Thesis advisor) / Téllez, Michelle (Committee member) / Gruber, Diane (Committee member) / Arizona State University (Publisher)
Created2013
Description
The economic crisis in 2008 triggered a global financial shockwave that left many wondering about the origins of the crisis. Similarly, in the early twentieth century, Wall Street faced catastrophic losses that set the stage for the Great Depression, which resulted in a decade of economic depression, leaving millions of people out of work. Using discourse analysis to understand how economic crisis is framed through the mainstream press, this research project analyzed the stock market crash of 1929-1932 and the mortgage-backed financial crisis of 2007-2009 through the lens of two mainstream publications, The New York Times and The Wall Street Journal. Comparative analysis focused on explanations for the causes of the crises, attributions of blame, culprits, and proposed solutions emerging in news coverage of the 1929 panic and the 2007-2009 financial crises. Mainstream media accounts of the 2007-2009 crisis are then compared with `alternative media' accounts of crisis causes, culprits, and solutions. These comparative analyses are contextualized historically within economic paradigms of thought, beginning with the classical economists led by Adam Smith and transitioning to the Chicago School.
ContributorsPrice, Eun (Author) / Nadesan, Majia (Thesis advisor) / Gruber, Diane (Committee member) / Ramsey, Ramsey E (Committee member) / Arizona State University (Publisher)
Created2013
Description
This ethnographic study contributes to the literature on Latin@ youth in the US by focusing on the experiences of Latin@ youth in Arizona and their identity management practices. The data from 9 months of field observations and 11 unstructured interviews provides a vivid picture of the youth's daily encounters. Using a thematic analysis this study reveals the youth's experiences in occupying predominantly white spaces, managing privilege, and managing negative stereotypes. The youth's involvement at El Centro, an Arizona nonprofit organization, provided them a safe space in which they created a familial environment for themselves and their peers.
ContributorsTerminel Iberri, Ana (Author) / Mean, Lindsey (Thesis advisor) / Téllez, Michelle (Thesis advisor) / Gruber, Diane (Committee member) / Arizona State University (Publisher)
Created2014
Description
Research literature and popular press articles were reviewed to uncover the influences and viewer pleasures received from watching reality television. A close semiotic analysis of the reality television program, Teen Mom, was conducted. The semiotic analysis looked at the characters, the structure of the show, and the show's use of graphics and audio to understand the show's influences on viewers. An analysis of the Teen Mom website and online forum was also conducted. Seventy-one viewer posts and 403 viewer responses were analyzed to uncover viewer reactions to the show. The results were significant in three ways. First, the producers of the show claim the show is meant to educate viewers on the effects of teen pregnancy. The analysis found that while the show sends educational messages, it also contradicts itself by glamorizing teen pregnancy. Second, the analysis of the online forum revealed the formation of close online communities among Teen Mom viewers. Third, the website analysis provided evidence of viewer pleasure resulting from voyeuristic and social comparison tendencies. It is plausible that Teen Mom viewers engage with the show for the opportunity to observe parts of other people's lives they would not normally be permitted to see. At the same time, viewers evaluate themselves in comparison to the Teen Mom cast members.
ContributorsPadelford, Sarah (Author) / Ramsey, Ramsey E (Thesis advisor) / Gruber, Diane (Committee member) / Wise, Greg (Committee member) / Arizona State University (Publisher)
Created2012
Description
Heroism is a phenomenon central to the development of Western Society. It is present at the core of understanding history, it is the basis for all literature, and exists in many forms in contemporary society, including the celebrity. As a result of its pervasiveness, the philosophy by which heroism ought to be understood has been left out of its contemporary iterations. Through an investigation of a provocative real person, rather than a literary character, the being of the hero in the everydayness of life can be more readily understood. The character in question is Leila Khaled, provocative because she is a member of the Popular Front for the Liberation of Palestine and participated in two airplane hijackings. The general public understands her to be a terrorist; however, she is a hero among her own people and as a hero has much to teach. Through an inspection of her story, the hero presents itself as acting with courage and being motivated by love toward a greater good. Thus, an investigation of these phenomena - courage, love, and the greater good - will result in a better understanding of the hero that works toward the philosophic discussion about heroism that has been largely ignored over the last several hundred years.
ContributorsMorris, Christopher (Author) / Ramsey, Ramsey (Thesis advisor) / Jordan, Elaine (Committee member) / Gruber, Diane (Committee member) / Arizona State University (Publisher)
Created2012
Description
Geology and its tangential studies, collectively known and referred to in this thesis as geosciences, have been paramount to the transformation and advancement of society, fundamentally changing the way we view, interact and live with the surrounding natural and built environment. It is important to recognize the value and importance of this interdisciplinary scientific field while reconciling its ties to imperial and colonizing extractive systems which have led to harmful and invasive endeavors. This intersection among geosciences, (environmental) justice studies, and decolonization is intended to promote inclusive pedagogical models through just and equitable methodologies and frameworks as to prevent further injustices and promote recognition and healing of old wounds. By utilizing decolonial frameworks and highlighting the voices of peoples from colonized and exploited landscapes, this annotated syllabus tackles the issues previously described while proposing solutions involving place-based education and the recentering of land within geoscience pedagogical models. (abstract)
ContributorsReed, Cameron E (Author) / Richter, Jennifer (Thesis director) / Semken, Steven (Committee member) / School of Earth and Space Exploration (Contributor, Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description
Using a critical textual approach and a feminist lens, this paper analyses the television adaptation, Outlander, and its depictions of sexual violence. The nature of adaptation and how the adaptation process can lead to incidental as well as intentional alterations in the storytelling are addressed throughout the paper. The analysis is done in two parts, the first exploring emergent themes such as the use of bodies’ geographic location, scars, and nudity to depict messages about power, the impact of the adaptation’s choice to promote Jamie’s perspective, and the use of cinematic techniques as narrative devices. The second half of the analysis covers how notable characters and events are framed by the show to promote a division between pure evil (embodied by Capt. Randall) and the heroes of the story, Claire and Jamie, whose problematic behaviors are minimized or promoted by the narrative. Many of the scenes in the show can be read multiple ways, sending different or even contradictory messages. However, despite the positive critical response to the show, this paper argues that Outlander still reinforces the notion that female characters are natural victims, and undermines the trauma of their assaults, in contrast to the focus given to the rape of Jamie, the heterosexual male lead.
ContributorsHeath, Mary (Author) / Mean, Lindsey (Thesis advisor) / Nadesan, Majia (Committee member) / Gruber, Diane (Committee member) / Arizona State University (Publisher)
Created2019
Description
The purpose of this paper is to understand how companies are finding high potential employees and if they are leaving top talent behind in their approach. Eugene Burke stated in 2014 that 55% of employees that are labeled as a High Potential Employee will turn over and move companies. Burke (2014) also states that the average high potential employee tenure is five years. The Corporate Leadership Council says that on average, 27% of a company's development budget is spent on its high potential program (CEB 2017). For a midsize company, the high potential development budget is almost a million dollars for only a handful of employees, only to see half of the investment walking out the door to another company . Furthermore, the Corporate Leadership Council said that a study done in 2005 revealed that 50% of high potential employees had significant problems within their job (Kotlyar and Karkowsky 2014). Are time and resources are being given to the wrong employees and the right employees are being overlooked? This paper exams how companies traditionally select high potential employees and where companies are potentially omitting employees who would be better suited for the program. This paper proposes that how a company discovers their top talent will correlate to the number of turnovers or struggles that a high potential employee has on their job. Future research direction and practical considerations are also presented in this paper.
ContributorsHarrison, Carrie (Author) / Mizzi, Philip (Thesis director) / Ruediger, Stefan (Committee member) / Department of Management and Entrepreneurship (Contributor) / School of Sustainability (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
The goal of our project was to determine how to create the most marketable hockey team. To do this, consumer needs, team psychology, and financing were all researched and evaluated. With this information, a business plan was designed around the next NHL expansion team. Two surveys, one for marketing distributed to the general public, and one for team psychology distributed to current and former hockey players were created and sent out, while data for the financing aspect was collected by comparing data from other NHL teams and franchises from different sports. In terms of financials, this comes in lower than average ticket prices, a nice and expensive stadium, the ideal city to generate capital, and sufficient money spent on advertising. Our ticket prices of $140 is based on having a low enough price to generate lots of demand while high enough to make a profit. The $600 million stadium (which will be fully funded) will surely draw a significant crowd. Choosing Seattle as a city is the most ideal to meet these goals and lastly, in meeting with an NHL GM, we determined $4 million in yearly advertising costs as sufficient in creating the most marketable team. Throughout this whole process, we remained data focus. We focused on data from a customized marketing survey, organizational structures, salary cap, and attendance. What our marketing survey results showed us is that our potential fans wanted three characteristics in a hockey team: speed, intensity, and scoring. In looking at organizational structures teams that exemplified these characteristics had a heavy emphasis on development and scouting. So we built our organizational tree around those two ideals. We hired GM Mike Futa, a current director of player personnel for the L.A. Kings, and Head Coach Adam Oates, a current skills development coach for top players to bring those ideals to fruition. In constructing our team we replicated the rules set forth for the Vegas Knights' expansion draft and hypothesized a likely protected list based off of last years lists. As a result we were able to construct a team that statistically out performed the Vegas Knights draft numbers by double, in goals, assists, and points, while also beating them in PIM. Based off of these numbers and an analysis of how goals translate into game attendance we are confident that we have constructed a team that has the highest potential for marketability. For the team psychology area, when creating a roster and scouting players, some of our main findings were that it is important to pursue players who get along well with their teammates and coaching staff, are aggressive, are leaders on the team, and are vocal players who communicate effectively. We also recommended avoiding players who significantly portrayed any "pet-peeve" traits, with the most emphasis placed on "disrespectful toward teammates," and the least emphasis placed on "over-aggression." By following all of these recommendations, we believe the most marketable hockey team possible can be created.
ContributorsQuinn, Colin Christopher (Co-author) / Spigel, Carlos (Co-author) / Meyer, Matt (Co-author) / Eaton, John (Thesis director) / McIntosh, Daniel (Committee member) / Department of Marketing (Contributor) / Sandra Day O'Connor College of Law (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05