Matching Items (22)

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Polarization and Profit: Newsrooms Need to Leave Both Behind

Description

This thesis examines the current polarization of news media, specifically written journalism, either in newspapers or on news websites. Americans increasingly get their news from polarized sources, and that is

This thesis examines the current polarization of news media, specifically written journalism, either in newspapers or on news websites. Americans increasingly get their news from polarized sources, and that is leading to a large divide in information. This issue is also exacerbated by political idealogy. Furthermore, I explore how the traditional business model of advertising-based revenue is leading to more polarized news coverage. To combat this, I offer interventions for news organizations, including the importance of journalistic ethics and the possibility of more news organizations transferring to nonprofit status, which has gained traction in recent years. Access to accurate news and information is essential in a functioning democracy, and if polarization and issues in news continue, it will be harmful to America as a whole.

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  • 2021-05

Media Mentality

Description

Media Mentality is a media education resource website designed to aid students in early career development. This project was developed with a few goals in mind: improve accessibility, provide opportunity

Media Mentality is a media education resource website designed to aid students in early career development. This project was developed with a few goals in mind: improve accessibility, provide opportunity and inspire a new generation of the workforce. We wanted to level the playing field as students enter undergraduate programs with varying degrees of experience. We see this website as an opportunity for interested parties to continue the research and add to the wealth of knowledge in a student worker role. The hope is that students, particularly freshman and first-year transfer students will utilize the site, expand their horizons, learn about all the career opportunities available to them, and push the envelope when it comes to curriculum taught at Arizona State University.

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  • 2021-05

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Performing Arts Programming for Disadvantaged Youth: An Analysis of Effective Marketing Strategies

Description

This thesis research aims to define, identify, and promote community theatre as a “third space” for disadvantaged youth. A third space is defined by the Oxford dictionary as “...the in-between,

This thesis research aims to define, identify, and promote community theatre as a “third space” for disadvantaged youth. A third space is defined by the Oxford dictionary as “...the in-between, or hybrid, spaces, where the first and second spaces work together to generate a new third space. First and second spaces are two different, and possibly conflicting, spatial groupings where people interact physically and socially: such as home (everyday knowledge) and school (academic knowledge)” (Oxford Dictionary, 2021). For disadvantaged youth, the creation of a third space in the theatre can give them a safe environment away from issues they may have at home or at school, it can further their learning about themselves and others, and it can also help those youth feel a sense of belonging to a community larger than themselves. Because of these benefits, it is clear that performing arts programs can offer a great impact on disadvantaged youth; however, many theatre companies struggle to market their programming to said communities. This may be in part, due to low marketing budgets, no specificity in labor resources dedicated to youth programming, or ineffective marketing strategies and tactics.<br/>In order to ideate marketing recommendations for these organizations, primary research was conducted to determine the attitudes and beliefs revolving around youth participation in community theatre, as well as the current marketing strategies and tactics being utilized by programmers. Participants included program managers of youth theatre programs, as well as youth participants from several major cities in the U. S. The secondary research aims to better understand the target demographic (disadvantaged youth), the benefits derived from participation in arts programming, and marketing strategies for the performing arts. Following data analysis are several recommendations for the learning, planning, and implementation of marketing strategies for theatre programmers.

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  • 2021-05

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Founders Lab — Caked: Sludge Management

Description

Our team was tasked with creating a business model for a piece of technology developed by NASA. We then had to launch said business and find a way to measure its traction in a specific niche market.

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  • 2021-05

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The Social Media Experience: How ASU Students Navigate the Online World

Description

Social media today is a major source of not only communication, but also news and entertainment. This year, people everywhere have had to embrace virtual environments as their main sources

Social media today is a major source of not only communication, but also news and entertainment. This year, people everywhere have had to embrace virtual environments as their main sources of communication. For students, especially, the move to virtual schoolwork in 2020 has increased the amount of time spent on technology. This observational study examined, through an anonymous online survey, how college students spend their time on social media and how it affects their mental health. The 25-question survey was open to current ASU students as of 2021, and 2020 ASU graduates. Respondents’ results concluded that while students actively use social media for communication and entertainment, it can present a burden on their mental health and their productivity.

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  • 2021-05

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The Importance of Diversity and Inclusion in Marketing and Communication Strategies of Sportswear Companies

Description

In 2020, the nation was hit with a pandemic both physically and socially. Due to COVID-19, media interaction, social media engagement, and online consumerism became necessary. In relation to widespread

In 2020, the nation was hit with a pandemic both physically and socially. Due to COVID-19, media interaction, social media engagement, and online consumerism became necessary. In relation to widespread disease, social outbreaks concerning the black lives matter movement, police brutality, the presidential election and diversity & inclusion, set a call to action for Americans. Top fashion and shoe-manufacturing companies that engage with the public socially, financially, personally and for entertainment were evaluated on their contributions to Diversity and Inclusion initiatives. Through external marketing and communication strategies, shoe-wear companies display their approaches to social justice, equity and/or social responsibility. Inclusion & Diversity has different facets including, socioeconomics, gender roles, and race that contribute to how<br/>consumers interact with companies. This paper consists of a literary review, three company audits and analysis, and recommendations. The literary review in the introduction of my paper, explores the approaches to Diversity and Inclusion of shoe-wear companies as a response to social inequity. I conducted three audits to assess the history of Diversity and Inclusion at Nike, Adidas and PUMA to their approaches and commitment to Inclusion and Diversity through their marketing and communication strategies. I then conducted a Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis based on the marketing and communications of the<br/>respective companies to gain depth in my findings of sentiment, message strategy, corporate hierarchy, and suggestions for future communications. My analysis provided a conclusion that Diversity and Inclusion in marketing and communication strategies is an essential factor in the growth and success of the company. I identified that each company has areas of opportunity to create more visibility for the LGBTQIA+ ( Lesbian, Gay, Bisexual, Transgender, Queer, Intersex, Asexual and nonbiary people) community, should continue to produce reports that analyze exactly how they plan to support Diversity and Inclusion and continue displaying their<br/>commitment on social media.

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  • 2021-05

Backcountry Broadcasts: Exploring feminism in the outdoors

Description

Backcountry Broadcasts is a multimedia project that aims to empower women in the great outdoors. This platform serves to inspire, encourage and appreciate women in the wilderness through photography, personal

Backcountry Broadcasts is a multimedia project that aims to empower women in the great outdoors. This platform serves to inspire, encourage and appreciate women in the wilderness through photography, personal stories and more. Through our passion for the outdoors, we're incorporating our own female experience with the voices of others to bring light to the importance of gender inclusivity in the backcountry.

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Date Created
  • 2021-05

Backcountry Broadcasts: exploring feminism in the outdoors

Description

Backcountry Broadcasts is a multimedia project that aims to empower women in the great outdoors. This platform serves to inspire, encourage and appreciate women in the wilderness through photography, personal

Backcountry Broadcasts is a multimedia project that aims to empower women in the great outdoors. This platform serves to inspire, encourage and appreciate women in the wilderness through photography, personal stories and more. Through our passion for the outdoors, we're incorporating our own female experience with the voices of others to bring light to the importance of gender inclusivity in the backcountry.

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Created

Date Created
  • 2021-05

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More than a uniform: How culture influences the creation of Arizona sports logos and jerseys

Description

Uniforms and logos are an essential part of sports teams and are created with the intention of representing the city and state of their respective teams. More than a uniform:

Uniforms and logos are an essential part of sports teams and are created with the intention of representing the city and state of their respective teams. More than a uniform: How culture influences the creation of Arizona sports logos and jerseys presents a look at the conversations and processes undergone before teams are able to unveil their new threads. Four local professional teams are involved with this project: Phoenix Suns, Arizona Diamondbacks, Arizona Coyotes and Arizona Cardinals. Members from each of the organizations were interviewed, in addition to Greg Fisher of Fisher Design. Information was gathered from each of those interviews in addition to research done on the history of each of the team’s uniforms. The information was then created into a documentary that consists of visual and verbal components. The film highlights how each team attempts to represent Arizona and its culture when it comes to what they are wearing on the field, court or ice. The interviews capture the mindset of creative teams as they explore growing new ideas and looks, in addition to a historical delve into two of the team’s debuts in the 1990s. Many of Arizona’s sports teams have much more behind their logos and jerseys than meets the eye. The project taught me how adapt broadcast skills into documentary style storytelling and how important visuals are for longer features. The interviews showed that so many things are taken into consideration when designing a sports logo or uniform and the process can take either months or years to finally reach fruition.

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  • 2021-05

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Emotional Appeals and Message Frames in Voting

Description

There has been a low rate of voter turnout in the U.S. in recent years, especially among young voters. In an effort to determine how to best encourage Americans to

There has been a low rate of voter turnout in the U.S. in recent years, especially among young voters. In an effort to determine how to best encourage Americans to vote, emotional appeals and message frames were examined. The objective of this 2x2 study was to determine if positive or negative emotional appeals were more effective in changing voting behavior and if positively framed or negatively framed messages were more effective in changing voting behavior. An experiment was conducted via the Robert B. Cialdini Behavioral Research Lab at ASU, and each participant was shown a piece of voting communication that presented an emotional appeal and a message frame. It was found that, although the positive emotional appeals were not more effective than the negative emotional appeals in changing voting behavior, the positively framed messages were more effective than the negatively framed messages in changing voting behavior.

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  • 2021-05