Matching Items (10)

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Maintaining Brand Authenticity & Regaining Relevancy In The Market Of Adapted Films

Description

With the majority of films today being adapted from original source material, the market is in need of guidance on how to produce a motion picture authentic to the original

With the majority of films today being adapted from original source material, the market is in need of guidance on how to produce a motion picture authentic to the original source material while also providing new, engaging viewing experiences. When the source itself has established itself as a brand with a strong fanbase or group of brand lovers, these needs become heightened and extremely valuable to the success of the adapted film brand. By examining the concepts of brand love, brand authenticity, films as brands, and brand ambidexterity I was then able to evaluate the need for an adapted film brand ambidexterity framework to produce a higher likelihood of success amongst fans. This need became further apparent when examining the brand history of the Star Wars franchise, one of the largest adapted film brands. From the prior research, I was able to construct in-depth interviews with fans of the Star Wars brand to deduce what aspects of brand love remained within this market, what they identified as the essential brand identity that must remain consistent with future projects, and what relevant ideas they anticipate in brand extensions. The unveiled concepts included the importance of long-term relationship with the brand, connection to the film brand’s philosophy, nostalgia, high family involvement, world expansion, and creative brand leaders.

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Date Created
  • 2021-05

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Reducing Social Media’s Negative Influence on Emerging Adults’ Mental Well-Being with a Design-Focused, Neuroscience Approach

Description

"No civil discourse, no cooperation; misinformation, mistruth." These were the words of former Facebook Vice President Chamath Palihapitiya who publicly expressed his regret in a 2017 interview over his role

"No civil discourse, no cooperation; misinformation, mistruth." These were the words of former Facebook Vice President Chamath Palihapitiya who publicly expressed his regret in a 2017 interview over his role in co-creating Facebook. Palihapitiya shared that social media is ripping apart the social fabric of society and he also sounded the alarm regarding social media’s unavoidable global impact. He is only one of social media’s countless critics. The more disturbing issue resides in the empirical evidence supporting such notions. At least 95% of adolescents own a smartphone and spend an average time of two to four hours a day on social media. Moreover, 91% of 16-24-year-olds use social media, yet youth rate Instagram, Facebook, and Twitter as the worst social media platforms. However, the social, clinical, and neurodevelopment ramifications of using social media regularly are only beginning to emerge in research. Early research findings show that social media platforms trigger anxiety, depression, low self-esteem, and other negative mental health effects. These negative mental health symptoms are commonly reported by individuals from of 18-25-years old, a unique period of human development known as emerging adulthood. Although emerging adulthood is characterized by identity exploration, unbounded optimism, and freedom from most responsibilities, it also serves as a high-risk period for the onset of most psychological disorders. Despite social media’s adverse impacts, it retains its utility as it facilitates identity exploration and virtual socialization for emerging adults. Investigating the “user-centered” design and neuroscience underlying social media platforms can help reveal, and potentially mitigate, the onset of negative mental health consequences among emerging adults. Effectively deconstructing the Facebook, Twitter, and Instagram (i.e., hereafter referred to as “The Big Three”) will require an extensive analysis into common features across platforms. A few examples of these design features include: like and reaction counters, perpetual news feeds, and omnipresent banners and notifications surrounding the user’s viewport. Such social media features are inherently designed to stimulate specific neurotransmitters and hormones such as dopamine, serotonin, and cortisol. Identifying such predacious social media features that unknowingly manipulate and highjack emerging adults’ brain chemistry will serve as a first step in mitigating the negative mental health effects of today’s social media platforms. A second concrete step will involve altering or eliminating said features by creating a social media platform that supports and even enhances mental well-being.

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Agent

Created

Date Created
  • 2021-05

Quantitative Analysis of Creative Factors Driving TV Streaming Success

Description

This thesis includes three separate documents: a) a comprehensive document detailing the methods and analysis of the creative factors tied to series success, b) an hour long pilot script based

This thesis includes three separate documents: a) a comprehensive document detailing the methods and analysis of the creative factors tied to series success, b) an hour long pilot script based on this data, and c) an industry-standard pitch deck for a TV show created with data insights. In a larger sense, the aim of this study is to take the first steps in remedying information asymmetry between streaming services and content creators. If streaming services were more transparent with their data and communicated to their creators what has been proven to work in the past, showrunners and staff writers could have a new tool to increase the competitiveness of their series and aid in show renewal each year.

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Created

Date Created
  • 2021-05

"So Bad It's Good": A Study of Cult Films

Description

A podcast that discusses the phenomenon of cult cinema deemed “so bad, it's good”. It takes a look at what makes these films enduring and entertaining, with the ability to

A podcast that discusses the phenomenon of cult cinema deemed “so bad, it's good”. It takes a look at what makes these films enduring and entertaining, with the ability to create near-religious followings. Moreover, it discusses the financial aspect of the filmmaking and how the cult followings affect the market.

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Created

Date Created
  • 2021-05

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FTP: Defining and Flipping the White Savior Film In Contemporary Cinema

Description

This paper will analyze the two films Mississippi Burning and BlacKkKlansman, as well as some of the historical contexts surrounding them, in order to unpack the various aspects of

This paper will analyze the two films Mississippi Burning and BlacKkKlansman, as well as some of the historical contexts surrounding them, in order to unpack the various aspects of police brutality, protest culture, and ideals of reform shown within. Furthermore, it will investigate the impact of diverging from history on the perception of policing units, and the importance of more accurate narratives like BlacKkKlansman in popular culture. <br/> To find evidence that BlacKkKlansman is a much more accurate narrative regarding law enforcement and the effects that sentiments seen in Mississippi Burning have on modern day events, a comprehensive research analysis was conducted. Both films were watched multiple times and analyzed thoroughly, and further research was done to understand not only the narrative elements of the plot, but how the visual aspects strengthen the arguments both films try to make. Scholarly articles on contexts surrounding the subjects of the film were also analyzed, including topics on the FBI, Martin Luther King Jr, and police brutality. Through this, it became evident that Mississippi Burning overlooked most of the reality of the events the film is loosely based upon in order to present a white savior story, whereas BlacKkKlansman addresses the existing prejudices head on while also showing the relation the events have to a more modern context, specifically surrounding the Trump administration.

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Created

Date Created
  • 2021-05

Can You Hear Me

Description

Can You Hear Me is a short documentary which seeks to give voice to the experiences of trans and nonbinary students in ASU classrooms. What I present in this project

Can You Hear Me is a short documentary which seeks to give voice to the experiences of trans and nonbinary students in ASU classrooms. What I present in this project are the direct spoken accounts of the feelings, thoughts and frustrations of transgender and nonbinary students as they navigate university classrooms at Arizona State University. Can You Hear Me serves as a representational platform for trans and nonbinary students to communicate their experiences to other students, staff and faculty in the hopes that it might help make classroom spaces more inclusive.

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Created

Date Created
  • 2021-05

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Analytical Film & Television Reviews with Devin: Coffee Talk

Description

My thesis project was creating a page on my website where I upload movie reviews. Additionally, I have created my own medium/format in which I create three different sized critical

My thesis project was creating a page on my website where I upload movie reviews. Additionally, I have created my own medium/format in which I create three different sized critical analysis reviews. This way I can continue to pursue the skills I learned from Barrett for critical and philosophical thinking in regard to films and television shows throughout my career.

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Agent

Created

Date Created
  • 2021-05

Backcountry Broadcasts: exploring feminism in the outdoors

Description

Backcountry Broadcasts is a multimedia project that aims to empower women in the great outdoors. This platform serves to inspire, encourage and appreciate women in the wilderness through photography, personal

Backcountry Broadcasts is a multimedia project that aims to empower women in the great outdoors. This platform serves to inspire, encourage and appreciate women in the wilderness through photography, personal stories and more. Through our passion for the outdoors, we're incorporating our own female experience with the voices of others to bring light to the importance of gender inclusivity in the backcountry.

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Created

Date Created
  • 2021-05

Media Mentality

Description

Media Mentality is a media education resource website designed to aid students in early career development. This project was developed with a few goals in mind: improve accessibility, provide opportunity

Media Mentality is a media education resource website designed to aid students in early career development. This project was developed with a few goals in mind: improve accessibility, provide opportunity and inspire a new generation of the workforce. We wanted to level the playing field as students enter undergraduate programs with varying degrees of experience. We see this website as an opportunity for interested parties to continue the research and add to the wealth of knowledge in a student worker role. The hope is that students, particularly freshman and first-year transfer students will utilize the site, expand their horizons, learn about all the career opportunities available to them, and push the envelope when it comes to the curriculum taught at Arizona State University. Visit www.mediamentality.com

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Date Created
  • 2021-05

Go For It: A Cinematic Series About Learning, For Learning

Description

This project is a series of two YouTube videos that follow me learning new skills. The first is soldering, and the second is jumping a bicycle. The goal of this

This project is a series of two YouTube videos that follow me learning new skills. The first is soldering, and the second is jumping a bicycle. The goal of this project is to use it to hone my cinematography skills and to inspire other beginners to try new things by highlighting my own trials and tribulations and being vulnerable.

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Date Created
  • 2021-05