Services procured by government agencies are often ridden with delay and costly change orders. Government agencies may react to these failures by implementing restrictive terms and conditions intended to ensure that the service is delivered on time and within budget. While potentially helpful (and nearly always counterproductive), this approach often fails to recognize the cause of the procurement failure \u2014 inadequate request for proposal (RFP) draftsmanship. The RFP must provide the vendor, or service provider, with a comprehensive understanding of the client's motivations for soliciting the bid, the environment in which the materials and services will be utilized, and accurate specifications for those materials and services. In summary, the RFP must be a clean and concise roadmap of client expectations. This thesis describes, for the novice RFP drafter, a value-based approach to preparing a request for proposal.