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- Member of: ASU Electronic Theses and Dissertations
Description
The aim of this study is to conduct the empirical tests on consumer's emotional responses of product design and the relationship between emotion and consumer's attitudinal loyalty to identify if there exists potential relationship links between these two factors together by following certain regulation. This study also seeks to compare Brand Loyalty of Apple products across two different cultures - China and US to see if there are any differences regarding their brand loyalty construction and expression. The emotional responses on product design were also studied in order to reveal potential emotional design issues between the two different cultures. Results of this study show that: (1) Brand loyalty strengthens a consumer's emotion bond with a targeted brand through its product carrier. Emotion is seen as a predictor for brand loyalty based on consumer proportionality and conformity of expression. (2) Cognitive experience is not necessary nor a sufficient condition to build brand loyalty. Emotion and culture will be crucial in constructing brand loyalty without cognition. Cultural differences will affect brand loyalty, especially regarding attitudinal loyalty. (3) Different cultures share different ways of emotional expression. Based on the scope, limitations, and results of this research, Chinese consumers appear to be more sensitive in their emotional feelings of the iPad's design than American consumers.
ContributorsQu, Yonghao (Author) / Takamura, John (Thesis advisor) / Shin, Dosun (Committee member) / Branaghan, Russell (Committee member) / Arizona State University (Publisher)
Created2012
Description
Digital Fabrication has played a pivotal role in providing reality to industrial designers' ideas since its first commercial use in late 80's. Making the final prototype of a design project has been the initial assumed use for these technologies in the design process. However, new technology advances in this area offer further opportunities for designers. In this research these opportunities have been carefully explored. This research will be conceptualized through discussing the findings of a case study and theories in the areas of Industrial Design methodology, digital fabrication, and design pedagogy. Considering the span of digital fabrication capabilities, this research intends to look into the design-fabrication relation from a methodology perspective and attempts to answer the question of how the digital fabrication methods can be integrated into the Industrial Design process to increase the tangibility of the design process in very first steps. It will be argued that the above is achievable in certain design topics - i.e. those with known components but unknown architecture. This will be studied through the development of series of hypothetical design processes emphasizing the role of digital fabrication as an ideation tool rather than a presentation tool. In this case study, two differing processes have been developed and given to Industrial Design students to design specific power tools. One of them is developed based on the precedence of digital fabrication. Then the outcome of the two processes is compared and evaluated. This research will introduce the advantages of using the digital fabrication techniques as a powerful ideation tool, which overcomes the imagination problems in many of complicated design topics. More importantly, this study suggests the criteria of selecting the proposed design methodology. It is hoped that these findings along with the advances in the area of additive and subtractive fabrication will assist industrial designers to create unique methodologies to deal with complicated needs both in practice and design education.
ContributorsValamanesh, Roozbeh (Author) / Shin, Dosun (Thesis advisor) / Velasquez, Joseph (Committee member) / Colins, Daniel (Committee member) / Arizona State University (Publisher)
Created2012
Description
ABSTRACTThis study focuses on the patient-therapist relationship in the physical therapy and
rehabilitative field. It also studies the concept of stigma that users of assistive and
rehabilitative devices face intrinsically and extrinsically. Stigma users of these devices
face while going through therapy often leads to device abandonment and regression in
rehabilitation. The purpose of this study is to identify the most common types of stigma
experienced by these users, to evaluate how patients and therapist interact, and what
possible gaps in communication they may have, ultimately to explore the potential
benefits of incorporating industrial design practices into the physical therapy and
rehabilitative field, in an attempt to alleviate the identify pain points in regards to the
aforementioned. A mixed-method qualitative/quantitative approach was taken through
the use of survey, interviews, and observational study. Weekly, 2-3 hour site visits to
SWAN Rehab in Phoenix, AZ were made to conduct said interviews and observation,
while digital surveys were dispersed through multiple online channels. Key findings
include that common stigmas experienced by device users are being labeled as “other”
or being seen as “less than” by others, and that assistive and rehabilitative devices leave
much to be desired. Lastly, the implementation of an industrial designer into the
patient-therapist relationship is a route that needs to be explored further. Agile design is
a facet of industrial design that may prove useful in this field, but require future research
to substantiate. This future research may include applied projects involving a patient,
therapist, and designer, where assistive and rehabilitative devices are customized
specifically for the patient in question. An ethnographic study is also necessary to gain a
deeper understanding of what physical therapy truly entails.
Keywords: Stigma, Patient-Therapist Relationship, Industrial Design
ContributorsJanes, Solomon (Author) / Takamura, John (Thesis advisor) / Shin, Dosun (Committee member) / Hoffner, Kristin (Committee member) / Arizona State University (Publisher)
Created2023