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Description
Historically, television was based on forty years of hitting the “reset” button every week. While jokes can be episodic—such as your standard sitcom—an ongoing narrative must be serialized. Viewers unable to regularly tune-in week-by-week and those joining a serialized show late would often abandon the series, resulting in lowered ratings and potential cancellation. With Netflix’s season-long release model (beginning in 2013 with their original, House of Cards) you can watch the entire season immediately, which challenges whether the customary marketing campaigns appropriately serviced finding new viewers, or if the efforts adversely resulted in lower ratings.
Through the internet, long-established customs in traditional distribution and marketing are quickly becoming obsolete as audience expectations of content delivery are shifting within the digital age. Online distribution and marketing have proven to be viable models for Hollywood and independent filmmakers alike in building, refining, developing and retaining audiences. This paper examines digital distribution platforms (from open-access to streaming), revenue models (VOD “Video-On-Demand), SVOD “Subscription VOD”, AVOD “Advertisement VOD” and TVOD “Transactional VOD”), the digital shift and future of consumption patterns (the rise of mobile viewing and streaming), release models (appointment viewing vs. season-releases), the transition from episodic to serialization, as well as various practices and advancements in digital marketing.
From this study, I detail a marketing and distribution plan for my own project, “Kiss, the Chef” an eight-episode online series. I present potential distribution platforms to host the content, optimal release models for my serialized narrative, phases of revenue models to maximize windows of monetization and methods of digital marketing utilizing interactivity and social media.
Through the internet, long-established customs in traditional distribution and marketing are quickly becoming obsolete as audience expectations of content delivery are shifting within the digital age. Online distribution and marketing have proven to be viable models for Hollywood and independent filmmakers alike in building, refining, developing and retaining audiences. This paper examines digital distribution platforms (from open-access to streaming), revenue models (VOD “Video-On-Demand), SVOD “Subscription VOD”, AVOD “Advertisement VOD” and TVOD “Transactional VOD”), the digital shift and future of consumption patterns (the rise of mobile viewing and streaming), release models (appointment viewing vs. season-releases), the transition from episodic to serialization, as well as various practices and advancements in digital marketing.
From this study, I detail a marketing and distribution plan for my own project, “Kiss, the Chef” an eight-episode online series. I present potential distribution platforms to host the content, optimal release models for my serialized narrative, phases of revenue models to maximize windows of monetization and methods of digital marketing utilizing interactivity and social media.
ContributorsGoldman, Robert Taylor (Author) / Scott, Jason (Thesis director) / Maday, Gregg (Committee member) / School of Film, Dance and Theatre (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
"Drama Drama" is an original story idea that I hope to one day develop into a full-length screenplay. For my honors creative project, I wanted to conduct the planning process of writing a full-length screenplay and start to work through the fundamental story problems, character motivations and the story itself. Loosely based off experiences in my own high school theatre troupe, "Drama Drama" tells the story of Josh Simpson, a diehard Thespian, whose only goal is to graduate and go to a New York acting conservatory. Josh counts on nabbing the lead in the school's spring play, using it to spruce up his resume and seal his admittance, however he loses out to Spencer, a first-year actor and otherwise dumb jock. Inspired by campy off-Broadway musical "Ruthless!," Josh accepts a role as stage manager and tries to get to Spencer to drop out. Sabotage doesn't come so easy, however, and in trying to ruin the show, he's forced to confront his future, his friendships and the kind of person he wants to be.
ContributorsMlnarik, Carson Joseph (Author) / Bernstein, Gregory (Thesis director) / Scott, Jason (Committee member) / School of Film, Dance and Theatre (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
In the Film and Media industries, it seems like it is completely male dominated both on and off the screen. With movements like Me Too and See Her it is important now, more than ever to make a change in the film industry. These movements have been great sparks to create changes in the field which lead to having more representation of women both on and off the screen and in film, tv and media. In my personal experience, when you are a woman on a film set it feels like you can get incredibly overshadowed or if you try to stand up for an idea you could be called bossy. A female mindset on a set, in major positions, seems like it can only be a good thing. Whether that is true or not there have been so few experiences and records of how an all-female set is ran. There is lot of fear that goes into running a set. Many women feel like they cannot handle the environment of a film set because of a certain stigma and stereotype of women in powerful positions. Women, while not always true, can be more understanding when difficult circumstances arise. The gender bias for larger film crews is almost 75 % male, this is a statistic that needs to change soon. It is important to teach the new generation that women in powerful creative roles in film is a normal occurrence and the only way we can get there is being more conscious about who is on our sets.
ContributorsSmith, Mallory Keller (Author) / Scott, Jason (Thesis director) / Lunde, Julia (Committee member) / School of Film, Dance and Theatre (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2018-12
Description
The desire for normalcy is constant, regardless of how unattainable one knows it is. As it seems, the harder one tries for a normal life, the harder it becomes to find it. The more life I experience, the more I realize that normalcy is a construct, completely based in generalizable concepts. Normal will vary from person to person, and even within that, life always provides plenty of deviations from the norm. Within those deviations lies trauma. Trauma is difficult to handle, period. It is even more difficult to handle alone. You Can't Cry While Drinking (Coffee) follows a collegiate arts student as she strives for normalcy while dealing with her mother's terminal diagnosis. This piece focus on alienation, mental health, relationships between women, and the damage that ignoring trauma can cause. It views her actions through the lens of comedy, as laughter can convey a vast and accessible range of emotions. Throughout my college career, I have gone through a significant amount of life stressors, beyond the traditional college work load. Instead of becoming overcome with grief from the traumas I have dealt with, I decided to analyze my life from an outside perspective, taking pieces to share with others. In my observations and experience, sharing stories of hardships with others is mutually beneficial. It allows the individual to come to terms with what they have experience while allowing others to not feel alone if they are struggling with their own lives. There is a considerable amount of comfort in the realization that one does not have to go through traumatic experiences alone. This creative project was performed March 2nd through the 5th. The public exposure was a substantial portion of the process, as sharing trauma was integral to the study of this thesis.
ContributorsGalbiati, Tess Angeline (Author) / Scott, Jason (Thesis director) / Eckard, Bonnie (Committee member) / Department of Psychology (Contributor) / School of Film, Dance and Theatre (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Delusions of Grandeur: A Collection of Emotionally Revealing and Probably Not Funny Comedy Vignettes
Description
This creative project, titled What Did You Expect?, is five comedy plays all written and edited by me (with the help of my director Jason Scott), to ideally be performed all in a single night of entertainment. All five plays are united with an overarching theme, which sits somewhere on the borders of subverting expectations and the fortitude of human emotion. I have a long history writing sketch comedy (for a college student), but each of these plays were all written with the specific intention to divert from the style of short-form comedy to longer stories with dynamic characters and plot movement, rather than circling around one singular joke. Each play tells a story placed in a setting with specific expectations, then follows an absurd character as she or he subverts each and every one of those expectations. There are five plays. The first and fifth play comprise the two parts of the story of Leonardo Da Vinci and Mona Lisa, their secret love affair, and it discusses, through a series of misunderstandings and insults, broad realizations about love and art. The second is the story of a therapy session between a seasoned professional and a nightmare patient, and it follows the therapist's absurd descent into (brief) madness, as well as the patient's ascent into (brief) catharsis. The third play serves as a transition; a short monologue by a 13-year old boy delivering a science fair presentation about a hermit crab \u2014 only to realize that he and the crab have more in common than he would like to think. Finally, the fourth play is called Space Cowboy, and to discuss it any further would take all the fun out of reading it. Overall, the project was about self-discovery through a new form of comedy writing, and hopefully it's funny enough for someone to read. Hell, I'd even take a skim. If someone skimmed the plays, I'd consider this creative project a success. You've already read the abstract though, so we're off to a good start! If it's not up to your standards, all I have to say is...what did you expect?
ContributorsMahai, Cameron Jahon (Author) / Scott, Jason (Thesis director) / Maday, Gregory (Committee member) / Electrical Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
My thesis project was creating a page on my website where I upload movie reviews. Additionally, I have created my own medium/format in which I create three different sized critical analysis reviews. This way I can continue to pursue the skills I learned from Barrett for critical and philosophical thinking in regard to films and television shows throughout my career.
ContributorsGillis, Devin (Author) / Scott, Jason (Thesis director) / Murrieta, Peter (Committee member) / The Sidney Poitier New American Film School (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description
The purpose of this study was to examine the effect of the comprehensive HPV educational video, “What is HPV?” on the vaccination intent of young adults. The study also aimed to collect information regarding knowledge, attitudes, and beliefs that influence vaccination and related health behaviors. The sample included 215 participants between the ages of 18-26 who had not received any HPV vaccine, were able to read and comprehend English, and had consented for participation through Amazon Mechanical Turk. After they completed the baseline survey (T0), participants were randomly assigned to two study conditions. The intervention group (n = 104) watched the “What is HPV?” video, and the control group (n = 111) read the CDC HPV Fact Sheet. Both groups then completed a post-intervention survey (T1). The analysis results show that the vaccination intent among participants in the intervention group significantly increased following the intervention (59.6% to 71.2%), while vaccination intent significantly decreased for the control group (65.8% to 55%) following the intervention. The results also show a significant difference in the changes in vaccination intent for the two intervention groups. The most change in vaccination intent following the intervention came from the group who was undecided in the initial survey. The findings of the study suggested that a brief HPV educational video that provides the most updated evidence while using non-stigmatizing language and tone has the potential to increase young adults’ vaccination intent to prevent HPV-related cancers and diseases. The findings also suggested that effective HPV education is key to combating negative attitudes and misinformation about HPV vaccines.
ContributorsGlisson, Amber Joy (Author) / Chen, Angela (Thesis director) / Scott, Jason (Committee member) / Reifsnider, Elizabeth (Committee member) / Han, SeungYong (Committee member) / Edson College of Nursing and Health Innovation (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
ContributorsAhearne, Matthew (Author) / Meirelles, Rodrigo (Thesis director) / Scott, Jason (Committee member) / Barrett, The Honors College (Contributor) / School of Social Transformation (Contributor) / School of Art (Contributor) / The Sidney Poitier New American Film School (Contributor)
ContributorsAhearne, Matthew (Author) / Meirelles, Rodrigo (Thesis director) / Scott, Jason (Committee member) / Barrett, The Honors College (Contributor) / School of Art (Contributor) / School of Social Transformation (Contributor) / The Sidney Poitier New American Film School (Contributor)
Created2023-05
ContributorsAhearne, Matthew (Author) / Meirelles, Rodrigo (Thesis director) / Scott, Jason (Committee member) / Barrett, The Honors College (Contributor) / School of Art (Contributor) / School of Social Transformation (Contributor) / The Sidney Poitier New American Film School (Contributor)
Created2023-05