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The purpose of advertising is nearly always to persuade the viewer. Ads persuade us to buy products, to stop using products, to visit places, to vote for candidates, and more. When it comes to food marketing, advertisements often use appeals that have nothing to do with the taste or nutritional

The purpose of advertising is nearly always to persuade the viewer. Ads persuade us to buy products, to stop using products, to visit places, to vote for candidates, and more. When it comes to food marketing, advertisements often use appeals that have nothing to do with the taste or nutritional value of the food its selling. They may use scantily clad models, famous celebrities, striking images, and funny quotes. However, the same advertisement does not appeal across all demographics. Culture and society play a role in the way we perceive the ads presented to us. Amongst millennials (the generation born between 1985-2000), changes in social norms and ideologies have particularly influenced the content this generation prefers to see, even across different ethnic groups. The digital age has changed the world that millennials have reached adulthood in, and social media and globalization have made us more connected than ever. By studying the kinds of food advertisements that entice millennials and turn them away, we can find trends that are popular across all cultures in this age division as well as the appeals that may alienate certain groups.
ContributorsLujan-Flores, Adriana Elena (Author) / Wiessner, Pauline (Thesis director) / Eaton, John (Committee member) / School of International Letters and Cultures (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
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DescriptionI created a multimedia website exploring the history and influence of Christianity in Native American communities throughout the Southwest. More specifically, this project explores how Christianity was introduced in these communities, how Native Americans responded to it, and how it has impacted them since.
Created2019-05
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Description
On June 15, 2015, billionaire businessman and reality television star Donald Trump announced his candidacy for president of the United States. Just 511 days later, Mr. Trump’s candidacy would result in one of the most shocking defeats in American political history: by defeating Democratic heavyweight Hillary Clinton, Donald Trump became

On June 15, 2015, billionaire businessman and reality television star Donald Trump announced his candidacy for president of the United States. Just 511 days later, Mr. Trump’s candidacy would result in one of the most shocking defeats in American political history: by defeating Democratic heavyweight Hillary Clinton, Donald Trump became the 45th president of United States. Throughout his campaign, Mr. Trump made repeated promises to implement policies that would significantly reduce both legal and undocumented immigration to the United States. These proposals would eventually become federal policy.
During the first week of his presidency, President Trump signed three executive orders that would serve as the basis for three of his administration’s most prominent deterrent immigration policies: the “Trump Travel Bans,” sanctuary jurisdictions, and the construction of a southern border wall. While this paper describes the intended goals of each executive order, it also details the complementary policies utilized by the administration to deter both legal and undocumented immigration. Though these federal policies target different immigrant groups, they all attempt to deter some form of immigration. It is the goal of this paper to analyze whether or not the immigration policies of the Trump administration are actually effective in deterring multiple forms of immigration. To do this, this paper asks two main questions.
Each section of this paper addresses two questions when analyzing the goals of each policy. First, are the deterrent immigration policies of the Trump administration effective in reducing threats to national security and/or undocumented immigration? Next, this paper questions whether or not the deterrent immigration policies of the Trump administration are mostly symbolic in nature.
Finally, this paper includes a future policies section which predicts future immigration policies President Trump may decide to undertake. This section bases these hypotheses on the three policies detailed within this paper and their results when compared to their intended goals. Finally, this section takes into account the symbolic nature of the deterrent immigration policies of the Trump administration.
ContributorsHouser, Chase (Author) / Magaña, Lisa (Thesis director) / Karwat, Darshan (Committee member) / School of Politics and Global Studies (Contributor, Contributor, Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
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Description
The Mizrahi Jews have greatly influenced current Israeli culture through their music and food. The Mizrahi immigrated from Middle Eastern countries and brought with them their music and food. Their music has changed slowly over time. Musiqa Mizrahit started as music the Mizrahi brought with them when the immigrated to

The Mizrahi Jews have greatly influenced current Israeli culture through their music and food. The Mizrahi immigrated from Middle Eastern countries and brought with them their music and food. Their music has changed slowly over time. Musiqa Mizrahit started as music the Mizrahi brought with them when the immigrated to Israel. As they adjusted to Israeli society, they began switching the Arabic words to Hebrew. Musiqa Mizrahit really took off with the creation of cassette recordings that allowed anyone to cheaply record music and share it. As Musiqa Mizrahit became more accessible, it slowly gained popularity across Israel. As popularity for the genre, it slowly became accepted in Israeli society. Up until then, Musiqa Mizrahit had been discriminated against and was not considered part of Israeli culture. Nowadays, Musiqa Mizrahit is very popular and widely accepted in Israel. The food was accepted by the Ashkenazi in the first two decades of the countries existence by the widespread Israeli pushback in Mandatory Palestine and into the existence of the brand new country. now many of the Mizrahi foods are considered part of the Israeli national cuisine.
ContributorsKoester, Samantha Lanette (Author) / Shemer, Judith (Thesis director) / Ali, Souad (Committee member) / School of International Letters and Cultures (Contributor, Contributor, Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
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Description
This study expands on findings by Yu, McBeath, & Glenberg (2019) which demonstrated a relationship between the pronunciation of English vowel phonemes and emotional valence due to embodied cognition. That study found that single syllable words containing the phoneme /i:/ (as in “gleam”) were reliably rated as more positive than

This study expands on findings by Yu, McBeath, & Glenberg (2019) which demonstrated a relationship between the pronunciation of English vowel phonemes and emotional valence due to embodied cognition. That study found that single syllable words containing the phoneme /i:/ (as in “gleam”) were reliably rated as more positive than matched words containing the phoneme /ʌ/ (as in “glum”). The findings are consistent with the idea that the facial musculature when smiling is more conducive to making the /i:/ sound, while that of frowning or grimacing is more conducive to making the /ʌ/ sound. That study only compared the phonemes /i:/ and /ʌ/, which are opposite extremes of phoneme similarity (second formant frequency). The present study expands on this finding by testing the relative emotional valence ratings of matched single-syllable words containing /i:/ vs /ʌ/ plus two intermediate phonemes, /ɪ/ (as in “bit”), and /ɔ/ (as in “bought”). The new findings replicate the Gleam-Glum effect, and provide support for a weak ordering hypothesis for the intermediate phonemes, but not a strong ordering. The weak ordering hypothesis is that single-syllable words containing a middle vowel phoneme that is intermediate to /i:/ and /ʌ/ in musculature and acoustic features are also generally rated as intermediate in emotional valence. The strong ordering hypothesis is that the intermediate phonemes are each differentially rated in emotional valance in precisely the same order as determined acoustically. The pattern of results found is consistent with the Russell Circumplex Model of emotion at a cursory level, but individual emotions do not fully conform to a simple 2-D model that generalizes to similarity judgments of phonemes. Nevertheless, the work supports that facial musculature associated with visually discernible emotions generally relates to a phonetic acoustic continuum.
ContributorsLobato, Theresa Annette (Author) / McBeath, Michael K. (Thesis director) / Glenberg, Arthur M. (Committee member) / School of International Letters and Cultures (Contributor) / Department of Psychology (Contributor) / College of Health Solutions (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
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Description
Titanium dioxide (TiO2) is a photocatalytic material which has made its way into the European market for use within building materials (e.g. in photocatalytic cement). The air-cleaning and self-cleaning properties of TiO2 make it an attractive material for development. TiO2 has been widely studied to determine the mechanism by which

Titanium dioxide (TiO2) is a photocatalytic material which has made its way into the European market for use within building materials (e.g. in photocatalytic cement). The air-cleaning and self-cleaning properties of TiO2 make it an attractive material for development. TiO2 has been widely studied to determine the mechanism by which it catalyzes reactions, but research into its use in photocatalytic cement has focused only on the percent pollutant removed and not the composition of the resulting gas. The current research focuses on examining the oxidation of methanol over the solid materials and the development of a methodology to study the formation of intermediates in the removal of the pollutant molecule. The initial methanol oxidation studies over the photocatalytic cement resulted in a reduction in the concentration of methanol and an increase in potential products. However, these studies identified several system challenges that led to a focus on the system design. It is recommended that future reactor systems optimize the transfer of material through the use of agitation and minimize the path length between the reactor cell and the FTIR gas cell. Furthermore, creating an air-tight system is paramount to the success of future studies.
ContributorsBenov, Emil Plamenov (Author) / Andino, Jean (Thesis director) / Schoepf, Jared (Committee member) / Chemical Engineering Program (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
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Description
Homeopathy is a brand of alternative medicine that has enjoyed a unique form of regulation for many years. This work aims to understand the regulation of homeopathic drugs in the United States by performing a literature review focused on three fronts: (i) homeopathy (theory, history in the United States and

Homeopathy is a brand of alternative medicine that has enjoyed a unique form of regulation for many years. This work aims to understand the regulation of homeopathic drugs in the United States by performing a literature review focused on three fronts: (i) homeopathy (theory, history in the United States and criticisms), (ii) U.S Food and Drug Administration (history and relationship to homeopathy), and (iii) interpretation of the law through reading guidance documents and the Code of Federal Regulations.
In 2015, the FDA began a process to reevaluate and update the regulations surrounding homeopathic products to better fit their present risk-based model. Past regulations were set in 1938; and as the world evolved, these have been found to set inadequate standards. By reviewing the agency’s guidance drafts and core regulatory documents, we come to understand that these changes are motivated by a desire for homeopathic remedies to follow high standards that apply to other products for the benefit of the U.S. consumers. FDA has made significant advances by proposing new Guidances on homeopathic products, listening to homeopathic community and consumers, and withdrawing the Compliance Policy Guide 400.400 issued in 1988.
We recommend for homeopathic manufacturers and practitioners to see the FDA as an ally and cooperate fully with the proposed changes for the regulation the agency gives out. Doing so will give the homeopathic community the best chance at continuing to sell their products and reach their consumers in the United States. In the same token, the FDA should do their best to involve homeopathic professionals in some way in this regulatory process, to encourage participation and compliance by the broader homeopathic community. Doing so ensures a climate of teamwork among different facets of the medical community in the United States.
ContributorsRobayo, Juan Pablo (Author) / Pizziconi, Vincent (Thesis director) / Feigal, David (Committee member) / Frow, Emma (Committee member) / School of International Letters and Cultures (Contributor) / Harrington Bioengineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
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Description
Long chain ω-3PUFA fatty acid supplementation in animal models of diet-induced-obesity has consistently shown to improve insulin sensitivity. The same is not always reported in studies with obese, insulin resistant (IR) subjects. We studied whether high-dose ω-3PUFA supplementation for 3 months improves insulin sensitivity and adipose tissue (AT) inflammation

Long chain ω-3PUFA fatty acid supplementation in animal models of diet-induced-obesity has consistently shown to improve insulin sensitivity. The same is not always reported in studies with obese, insulin resistant (IR) subjects. We studied whether high-dose ω-3PUFA supplementation for 3 months improves insulin sensitivity and adipose tissue (AT) inflammation in severely obese, IR subjects. Thirteen obese, IR subjects underwent 80 mU/m 2· min euglycemic-hyperinsulinemic clamp with subcutaneous (Sc) AT biopsy before and after three months of ω-3PUFA (DHA & EPA, 4g/daily) supplementation. Cytoadipokine plasma profiles were assessed before and after ω-3PUFA. AT-specific inflammatory gene expression was evaluated on Sc fat biopsies. Microarray analysis was performed on the fat biopsies collected during the program. Palmitic and stearic acid plasma levels were significantly reduced (P<0.05) after ω-3PUFA. Gene expression of pro-inflammatory markers and adipokines were improved after ω-3PUFA (P<0.05). Systemic inflammation was decreased after ω-3PUFA, as shown by cytokine assessment (P<0.05). These changes were associated with a 25% increase in insulin-stimulated glucose disposal (4.67±0.62mg/kg ffm•min vs 5.87±0.79mg/kg ffm•min) despite no change in
body weight. Microarray analysis identified 53 probe sets significantly altered post- ω-3PUFA, with APOE being one of the most upregulated genes. High dose of long chain ω-3PUFA supplementation modulates significant changes in plasma fatty acid profile, AT and systemic inflammation. These findings associate with significant improvement of insulin-stimulated glucose disposal. Unbiased microarray analysis of Sc fat biopsy identified APOE as the most differentially regulated gene after ω-3PUFA 22 supplementation. We speculate that ω-3PUFA increases macrophage-derived APOE mRNA levels with anti-inflammatory properties.
ContributorsRau, Cassandra (Author) / Kastanos, Christos (Thesis director) / De Filippis, Eleanna (Committee member) / School of Life Sciences (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
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Description
Historians periodize the ancient past in order to better facilitate its study. From period to period, the ideas, figures and discussions that define as distinct become trapped within the walls that historians have artificially imposed. However, history is not nearly so clean, and that which we have selected to define

Historians periodize the ancient past in order to better facilitate its study. From period to period, the ideas, figures and discussions that define as distinct become trapped within the walls that historians have artificially imposed. However, history is not nearly so clean, and that which we have selected to define each period may be carried forward beyond their period or retrojected into a past period. This thesis will explore how ideas and concepts travel backward and forward in time, through construction of memory and through cultural hybridity and intertextuality, by casting the royal ideology of the Hasmoneans as seen in I and II Maccabees in light of the legacy and memory of the Achaemenid Persian Dynasty. The first two chapters discuss the development of Achaemenid Royal Ideology, beginning with the conquest of Babylon by Cyrus II and his adoption of the ancient Near Eastern “Restorer of Order” literary paradigm to restructure the past for political legitimacy, and continues to the rise to power of Darius I, who in many ways built off of the Restorer of Order paradigm but innovated in establishing a new, more equal relationship between the divine and the royal receiver of the divine mandate to rule. The second two chapters begin with a discussion of II Maccabees and its use of the Restorer of Order paradigm, but goes more into detail on how it constructs an “idyllic past” that not only connects the Maccabees to mythic biblical figures but also reconstructs the Persian past of the Jewish people that mirrors and legitimizes Hasmonean royal ideology in sacred time, and ends with a discussion of how the innovations of Darius might have shaped the eventual conflict between the Hasmonean dynasty and their opponents over the correct responsibilities of the High Priest in Jerusalem.
ContributorsDanesh, Hal Tzvi (Author) / Langille, Timothy (Thesis director) / Mirguet, Francoise (Committee member) / Historical, Philosophical & Religious Studies (Contributor, Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
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Description
Music both created and consumed by Soviet soldiers during the war in Afghanistan provides an insight into their opinions and criticisms of the war. Music allowed soldiers to vent, to give voice to their experiences, as well as to rationalize their participation in the conflict, enabling them to inject their

Music both created and consumed by Soviet soldiers during the war in Afghanistan provides an insight into their opinions and criticisms of the war. Music allowed soldiers to vent, to give voice to their experiences, as well as to rationalize their participation in the conflict, enabling them to inject their personal opinions and perceptions of the war into memorable and poetic forms. Through analyzing the Soviet songs about the of Afghan war, we can create a chronological timeline charting the development of resentment and disillusionment among Soviet soldiers: the initial patriotic songs borrowed from prior conflicts soon declined in popularity, replaced with mournful songs reflecting soldiers’ nostalgia for home and fear of death in their daily lives. Their lyrics reveal feelings of anxiety, disenfranchisement and abandonment, all resulting from the Soviet state’s ineffective handling of the war. In addition to songs produced by soldiers themselves, bands within Soviet borders such as Kino also wrote songs about the conflict, using their star power to draw attention to the conflict in their own fashion. By tracking both the creation and spread of these songs about the Soviet-Afghan war (referred to in this essay as either the “Soviet-Afghan War” or, more simply, the “Afghan War” as it is known in Russian), we can find vital, overlooked expressions of if not protest then discontent - among the many bubbling to the surface during the last decade of the USSR. This thesis therefore presents a chronological analysis of representative songs from the Soviet-Afghan war that also takes their popularity and methods of propagation -- the material technologies that allowed for this music to be spread -- into account, plotted alongside the major turning points of the war. It uncovers an otherwise forgotten form of discourse between soldiers about both the war itself, as well as the Soviet government, exploring the political implications of the war’s musical memorialization.
ContributorsBellard, Alex (Author) / Schmelz, Peter (Thesis director) / Stoff, Laurie (Thesis director, Committee member) / Historical, Philosophical & Religious Studies (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05