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The Development of Marketing with Respect to Retro-Acculturation

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With the United States' diverse group of people, diverse set of beliefs and diverse cultural backgrounds, it’s no wonder that over the last few decades there has been a 51 percent increase in second-generation Americans in the United States (Child

With the United States' diverse group of people, diverse set of beliefs and diverse cultural backgrounds, it’s no wonder that over the last few decades there has been a 51 percent increase in second-generation Americans in the United States (Child Trends, 2018). Though each of these second- and third-generation Americans experience life in the U.S. vastly different, the common steps of self-identity, acculturation and assimilation persist. However, what is often missed with this seemingly linear process is the delineating step: retro acculturation. Their sense of disconnect sparks a feeling of blurred identity, introducing the phenomenon of retro- acculturation, or an individual’s conscious efforts to connect to their heritage in new ways. Understanding the “why” behind this revelation is essential in understanding the “how”- or the actions taken by the individual to connect with their withdrawn culture. A deeper understanding of retro-acculturation and its processes is essential to leveraging a successful marketing effort in order to reach this demographic. As this population steadily reaches a larger population and quickly gains consumer buying power, it is important to be taking note of new and innovative ways of making lasting impressions on this demographic. This study focuses on exploring and discovering why individuals experience retro-acculturation and their triggers, as well as what approaches they use to connect to their heritage culture. Additionally, the insights gained were leveraged to provide recommendations as to how business can more effectively market to reach this demographic.

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2020-05

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Automation in a Progressive Economy: The Race between Humans and Technology

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For as long as humans have been working, they have been looking for ways to get that work done better, faster, and more efficient. Over the course of human history, mankind has created innumerable spectacular inventions, all with the goal

For as long as humans have been working, they have been looking for ways to get that work done better, faster, and more efficient. Over the course of human history, mankind has created innumerable spectacular inventions, all with the goal of making the economy and daily life more efficient. Today, innovations and technological advancements are happening at a pace like never seen before, and technology like automation and artificial intelligence are poised to once again fundamentally alter the way people live and work in society. Whether society is prepared or not, robots are coming to replace human labor, and they are coming fast. In many areas artificial intelligence has disrupted entire industries of the economy. As people continue to make advancements in artificial intelligence, more industries will be disturbed, more jobs will be lost, and entirely new industries and professions will be created in their wake. The future of the economy and society will be determined by how humans adapt to the rapid innovations that are taking place every single day. In this paper I will examine the extent to which automation will take the place of human labor in the future, project the potential effect of automation to future unemployment, and what individuals and society will need to do to adapt to keep pace with rapidly advancing technology. I will also look at the history of automation in the economy. For centuries humans have been advancing technology to make their everyday work more productive and efficient, and for centuries this has forced humans to adapt to the modern technology through things like training and education. The thesis will additionally examine the ways in which the U.S. education system will have to adapt to meet the demands of the advancing economy, and how job retraining programs must be modernized to prepare workers for the changing economy.

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2018-05

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The Effects of Sleep Efficiency on Serum Osteocalcin in College-Aged Individuals

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Osteoporosis is a medical condition that leads to decreased bone mineral density, resulting in increased fracture risk.1 Research regarding the relationship between sleep and bone mass is limited and has primarily been studied in elderly adults. While this population is

Osteoporosis is a medical condition that leads to decreased bone mineral density, resulting in increased fracture risk.1 Research regarding the relationship between sleep and bone mass is limited and has primarily been studied in elderly adults. While this population is most affected by osteoporosis, adolescents are the most proactive population in terms of prevention. The purpose of this study was to evaluate the relationship between sleep efficiency and serum osteocalcin in college-aged individuals as a means of osteoporosis prevention. Thirty participants ages 18-25 years (22 females, 8 males) at Arizona State University were involved in this cross-sectional study. Data were collected during one week via self-recorded sleep diaries, quantitative ActiWatch, DEXA imaging, and serum blood draws to measure the bone biomarker osteocalcin. Three participants were excluded from the study as outliers. The median (IQR) for osteocalcin measured by ELISA was 11.6 (9.7, 14.5) ng/mL. The average sleep efficiency measured by actigraphy was 88.3% ± 3.0%. Regression models of sleep efficiency and osteocalcin concentration were not statistically significant. While the addition of covariates helped explain more of the variation in serum osteocalcin concentration, the results remained insignificant. There was a trend between osteocalcin and age, suggesting that as age increases, osteocalcin decreases. This was a limited study, and further investigation regarding the relationship between sleep efficiency and osteocalcin is warranted.

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2018-05

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Bariatric Surgery: The Good, Bad, & Questionable

Description

Obesity has developed into a worldwide health problem that is associated with many risks. The elements causing obesity are complex and numerous including behavioral, psychological, and physiological. Traditional methods of weight loss have demonstrated short-lived positive health benefits and minimal

Obesity has developed into a worldwide health problem that is associated with many risks. The elements causing obesity are complex and numerous including behavioral, psychological, and physiological. Traditional methods of weight loss have demonstrated short-lived positive health benefits and minimal long-term weight loss, which has led to the prevalence of bariatric surgery as an answer to long-term weight loss for Class III obesity. Gastric bypass surgery has become especially popular for its numerous benefits including successful weight loss, improvements in obesity-related diseases, and increased lifespan. Bariatric surgery is still not a perfect solution. Negative effects after surgery range from surgical complications and vitamin deficiencies to altered hormonal levels and metabolic rates. Many questions regarding bariatric surgery still remain including the impact of adolescent bariatric surgery, long-term bone effects, and long-term psychosocial and lifestyle components of bariatric patients. Understanding the good, the bad, and several of the remaining questions regarding bariatric surgery, will help health professionals be more appreciative of the complexity of treating their obese patients.

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2018-05

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Comparing behavioral activities of male and female adolescent macaques

Description

Behavior of males and females may be mediated by their biological differences and, among cercopithecines, their divergent reproductive strategies. In order to have high reproductive success, individuals need to produce high quality offspring. Through pregnancy, lactation, and maternal care, females

Behavior of males and females may be mediated by their biological differences and, among cercopithecines, their divergent reproductive strategies. In order to have high reproductive success, individuals need to produce high quality offspring. Through pregnancy, lactation, and maternal care, females have a strong influence on the quality of their offspring. Within the cercopithecine mating system, males are limited in direct influence on offspring outcomes within the Cercopithecines, and are adapted to more typically maximize mating opportunities. In general, female reproductive strategies involve securing the most food while male reproductive strategies are geared towards helping them secure the most fertile females both somatically and behaviorally. In this paper, I investigated how the behaviors observed among female adolescent rhesus macaque monkeys would differ from the males as their divergent reproductive trajectories begin to manifest. I made predictions based off of four questions: who would be more affiliative with whom, who would be more aggressive and with whom, who would be more variable in their behaviors, and who would be lonelier. I predicted that females would be more affiliative with other females, due to the importance of social connectivity, and males would be more affiliative with males, due to the social bonds male adolescents form with each other. I predicted that males would be overall more aggressive than males because they were found to be by Bernstein et al. (1993). I predicted that males would show more variation in behavior since they may have to be more flexible to capitalize on all conditions to obtain mates. Finally, I predicted that males would be lonelier as an effect of social rank on males and female choice. In order to further understand these differences, 36 adolescent Macaca mulatta, N = 20 female and N=16 male, from the California Primate Center at University of California at Davis, CA were observed. The observer used a standardized method to score the subjects on a variety of behaviors like locomotion, aggression, grooming and more. Each individual underwent around 6 trials and the observations lasted 15 minutes. The data supported the first hypothesis that females are affiliative with each other and males are affiliative with each other. The date also showed that females are more aggressive than males and their aggression is generally targeted towards females. The third prediction was not supported by the data and females were actually more variable in their behaviors than males. Lastly, the data did not support the prediction that males are lonely moneys, however, it did support the alternative hypothesis that they are truly low sociable, low in sociability and low social connectivity.

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2018-05

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The Next Great U.S. Open

Description

The United States Open Championship, often referred to as the U.S. Open, is one of the four major championships in professional golf. Held annually in June, the tournament changes venues each year and must meet a strict criterion to challenge

The United States Open Championship, often referred to as the U.S. Open, is one of the four major championships in professional golf. Held annually in June, the tournament changes venues each year and must meet a strict criterion to challenge the best players in the world. Undergoing an evaluation conducted by the United States Golf Association, the potential course is assessed on its quality and design. Along with this, the course is evaluated on its ability to hold various obstructions and thousands of spectators, while also providing plenty of space for parking, ease of transportation access, and a close proximity to local airports and lodging. Of the thousands of courses in the United States, only a select few have had the opportunity to host a U.S. Open, and far fewer have had the chance to host it on multiple occasions. Therefore, we are prepared to create the next venue that has the capabilities of hosting many U.S. Open tournaments for years to come.

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2018-05

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The Narratives of the Women's March

Description

This study looked at the Women's March's use of social media to communicate their organization's mission. Data was collected from their official Twitter, Instagram and Facebook accounts. Facebook posts were collected manually, Twitter data was collected with a Google Sheets

This study looked at the Women's March's use of social media to communicate their organization's mission. Data was collected from their official Twitter, Instagram and Facebook accounts. Facebook posts were collected manually, Twitter data was collected with a Google Sheets add-on and Instagram was collected by Picodash. All the posts were shifted through multiple times to identify the key narratives of the Women's March. These narratives were then compared to the stated "Unity Principles" of the organization to see if they aligned with what the Women's March attempted to fight for. The five narratives were "everyone should have access to affordable health care," "women should have access to positions of power and be respected," "immigrants should be welcomed within the United States," "society will be stronger if it addresses issues intersectionally," and "everyone should be safe in the world and treated as equals." Analysis showed that each of these narratives reflected the "Unity Principles" in some form. While certain narratives were related to more principles than others, it does not diminish the importance of each message.

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Date Created
2018-05

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Dining Hall Web Application

Description

For my thesis project, I have developed a cash register web application for the Arizona State University Barrett Dining Hall. I previously worked at the Barrett Dining Hall, and I would occasionally step in as a cashier. This work is

For my thesis project, I have developed a cash register web application for the Arizona State University Barrett Dining Hall. I previously worked at the Barrett Dining Hall, and I would occasionally step in as a cashier. This work is how I came to be familiar with the system and all its inefficiencies. The system requires multiple user inputs to implement even the most basic of tasks, is not user-friendly, and therefore very prone to error. In the event that multiple incorrect inputs are entered, the software will freeze, and the user will have to turn off the computer and turn it back on. In theory, this application is an improvement over the software system that is currently in place in that the user interface has been specifically designed to be user-friendly. This application reduces the number of required user inputs by automating certain tasks (such as pricing and determining the meal period), thereby reducing the chance of user error. It is also an improvement in that it allows students to log in to the system to view how many meals they have left, how much M&G is in their account, and how many guest passes they have left. This functionality is extremely important because this is a feature that is not currently in place, and is something that students have actively complained about. Currently, if students want to check on their meal plan, they have to either physically go to a dining hall and ask the cashier, or call a toll-free number. The two technologies used to develop this application are C# and XML. These technologies were chosen because I wanted to learn something new for this project to broaden my knowledge. I also happened to be taking a class at the start of this project that utilized C# and XML for Web Applications, and it seemed like the perfect opportunity to transfer over the skills I had been learning.

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2018-05

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Eat In, Not Out: A Comparative Analysis Between at Home Cooking and Restaurant Dining

Description

This creative project seeks to demonstrate the nutritional and financial benefits of cooking in versus eating out to college age students. We sought to determine what factors significantly differentiated restaurant meals versus home-cooked versions, and how we could share this

This creative project seeks to demonstrate the nutritional and financial benefits of cooking in versus eating out to college age students. We sought to determine what factors significantly differentiated restaurant meals versus home-cooked versions, and how we could share this information with our peers to potentially influence them to make a healthy lifestyle change. The first step was to determine the factors that influence college-aged students eating habits, and was presented with a review of relevant literature in several topics. We researched food literacy in young adults, the impact of fast food, social media's role in healthy eating habits, health behavior change in young adults, and the benefits of home cooking to obtain a general baseline of the knowledge of college-aged students. The initial research was utilized to write more effective blog posts that appropriately addressed our targeted demographic and to determine what platforms would be most appropriate to convey our information. These ideas were taken and then translated into a blog and Instagram account that contained healthy, copycat recipes of popular restaurant meals. We wrote 30 blog posts which were made up of 20 original recipes, 8 nutrition informational posts, and an introduction/conclusion. Finally, a focus group was hosted to ascertain the opinions of our peers, and to determine if they would be willing to make a lifestyle change in the form of cooking more frequently as opposed to eating out regularly. We provided them with a pre and post survey to gather their opinions before and after reviewing the findings of our research and project. We concluded that if given the information in an accessible way, college students are willing to eat in, not out.

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2018-05

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Random Python Program Generator for JavaScript

Description

The most important task for a beginning computer science student, in order for them to succeed in their future studies, is to learn to be able to understand code. One of the greatest indicators of student success in beginning programming

The most important task for a beginning computer science student, in order for them to succeed in their future studies, is to learn to be able to understand code. One of the greatest indicators of student success in beginning programming courses is the ability to read code and predict its output, as this shows that the student truly understands what each line of code is doing. Yet few tools available to students today focus on helping students to improve their ability to read code. The goal of the random Python program generator is to give students a tool to practice this important skill.

The program writes randomly generated, syntactically correct Python 3 code in order to provide students infinite examples from which to study. The end goal of the project is to create an interactive tool where beginning programming students can click a button to generate a random code snippet, check if what they predict the output to be is correct, and get an explanation of the code line by line. The tool currently lacks a front end, but it currently is able to write Python code that includes assignment statements, delete statements, if statements, and print statements. It supports boolean, float, integer, and string variable types.

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Date Created
2019-05