Matching Items (114)

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The New American: A Stakeholder Analysis and Risk Assessment of the US Airways-American Airlines Merger

Description

This thesis provides a detailed analysis and risk assessment of the various stakeholders impacted by the US Airways-American Airlines merger. The stakeholders include employees, shareholders, new American passengers, the cities

This thesis provides a detailed analysis and risk assessment of the various stakeholders impacted by the US Airways-American Airlines merger. The stakeholders include employees, shareholders, new American passengers, the cities of Phoenix and Dallas, and other airlines. In order to understand how these stakeholders are impacted, we did thorough analysis of past major airline mergers and referenced cases from those mergers. Because the history of the airline industry is filled with hundreds of mergers and acquisitions, we only reference the America West-US Airways, Delta-Northwest, United-Continental, and Southwest-AirTran mergers in our thesis.

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  • 2014-05

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The Value of Emotion: Exploring the Use and Impact of Sentiment Analysis in Various Industries

Description

This thesis studies the area of sentiment analysis and its general uses, benefits, and limitations. Social networking, blogging, and online forums have turned the Web into a vast repository of

This thesis studies the area of sentiment analysis and its general uses, benefits, and limitations. Social networking, blogging, and online forums have turned the Web into a vast repository of comments on many topics. Sentiment analysis is the process of using software to analyze social media to gauge the attitudes or sentiments of the users/authors concerning a particular subject. Sentiment analysis works by processing (data mining) unstructured textual evidence using natural language processing and machine learning to determine a positive, negative, or neutral measurement. When utilized correctly, sentiment analysis has the potential to glean valuable insights into consumers' minds, which in turn leads to increased revenue and improved customer satisfaction for businesses. This paper looks at four industries in which sentiment analysis is being used or being considered: retail/services, politics, healthcare, and finances. The goal of the thesis will be to explore whether sentiment analysis has been used successfully for economic or social benefit and whether it is a practical solution for analyzing consumer opinion.

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  • 2014-05

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Modernizing Paris: The Second Empire Urban Renovations from 1853-1870

Description

This thesis explores the wide-ranging urban renovations of Paris that the Second Empire, led by Emperor Napoleon III, commissioned from 1853-1870. The complex nature of redesigning the French capital required

This thesis explores the wide-ranging urban renovations of Paris that the Second Empire, led by Emperor Napoleon III, commissioned from 1853-1870. The complex nature of redesigning the French capital required the oversight of the prefect of the Seine under Napoleon III, Georges-Eugène Haussmann, a man who popularized not only the appearance of Paris as it is known today but also the innovative means of financing projects of such large magnitudes. Ordering for wider streets to accommodate the flow of traffic from a rapidly growing population in the nineteenth century, the city government of Paris saw an opportunity to modernize completely its urban area in a functional manner by implementing new water and sewer systems, municipal parks, street lighting, and uniform façades. The comprehensive nature of this undertaking constituted one of the first instances of modern urban planning. While the massive construction projects did displace many of the residents of the city's core, they fundamentally transformed Paris from a medieval town notorious for its malodorous stench, overcrowding, and disease to one of the world's most celebrated and visited cities.

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  • 2014-05

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From Startup to Sustainable: Establishing a Campus Microfinance Institution

Description

Arizona Microcredit Initiative (AMI) is a student-run nonprofit organization that empowers passionate men and women to start their own companies. Through this project, AMI will continue to fulfill its mission

Arizona Microcredit Initiative (AMI) is a student-run nonprofit organization that empowers passionate men and women to start their own companies. Through this project, AMI will continue to fulfill its mission by establishing organizational processes that staff members can reference while making strategic decisions in the future. This project provides detailed information regarding AMI's Founding and History, along with current operations. This information being available to AMI members will allow the team to continue to empower themselves, AMI clients, and the organization as a whole to grow and make a larger impact in the Greater Phoenix community.

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  • 2014-05

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Designing Digital Textbooks: Personalized and Collaborative Learning

Description

Digital technologies are quickly being combined with and replacing teacher curriculums and student resource tools. This is particularly true with advances in digital textbooks as it provides a medium for

Digital technologies are quickly being combined with and replacing teacher curriculums and student resource tools. This is particularly true with advances in digital textbooks as it provides a medium for opportunity and growth in the nature of the textbook as it pertains to students in the classroom. Although great strides have been taken in intelligent tutoring systems personalized toward a student's needs there seems to be an overall disconnect between student needs in the classroom in not utilizing or adopting these technologies. In this paper I provide both conflicting and comparable needs of teachers and students surrounding the textbook to reveal the costs and benefits associated with technology adoption. Through 4 teacher interviews and 4 participatory prototyping sessions I found that students and teachers desire the following elements in technology: 1) Collaboration 2) Synchronicity 3) Adaptive 4) Automation. I discuss the implications of implementing such features and how they could be applied in integrated Q&A system to encourage collaborative learning.

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  • 2014-05

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The Wish List: A Website Application

Description

The Wish List is a website that allows users to input URLs of products that they like into a wish list, much like Amazon's Wish List. The website also connects

The Wish List is a website that allows users to input URLs of products that they like into a wish list, much like Amazon's Wish List. The website also connects users to their Facebook friends who also use the application, so that users can view their friends' wish lists and "claim" products that they've purchased. This makes the Wish List like a registry as well. This report documents the functionality and the structure of the website, but the website itself is not yet released to the general public.

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Date Created
  • 2014-05

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The Use of an Effective Security Awareness Program to Reduce Information Security Related Issues of ObamaCare

Description

ObamaCare is a healthcare reform looking to provide efficiency and cost savings to healthcare patients. As such, ObamaCare requires that all medical documents be in electronic form as well as

ObamaCare is a healthcare reform looking to provide efficiency and cost savings to healthcare patients. As such, ObamaCare requires that all medical documents be in electronic form as well as a website be created to allow Americans to sign up for healthcare coverage. The ObamaCare website has many vulnerabilities: excessive code, clear text protected information, and insufficient testing. The remediation efforts will cost over one billion dollars and require many months of recoding. In order to help reduce security risks in the healthcare industry, an effective security awareness program must be implemented. This program would help to prevent the factor of human vulnerability as well as prevent healthcare companies from experiencing any bad publicity and fines as the result of a preventable security incident.

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Date Created
  • 2014-05

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Origins, Emotions, and Efficacies: Straight Allies and the Cultural Politics of LGBT Activism

Description

This qualitative research project investigates the contemporary landscape of lesbian, gay, bisexual, and transgender (LGBT) politics and activism, specifically the concept and identities of so-called "straight allies." Through 13 in-depth

This qualitative research project investigates the contemporary landscape of lesbian, gay, bisexual, and transgender (LGBT) politics and activism, specifically the concept and identities of so-called "straight allies." Through 13 in-depth interviews with individuals who identify as straight allies, we explore the ways in which these heterosexuals engage in LGBT politics and activist culture. We take a grounded theory approach to data analysis, through which the concept of "passive" and "active" activism emerges as a potent framework to understand these allies' meaning making practices, as well as how they negotiate the emotional, interpersonal, and mass-mediated complexities of being straight in LGBT communities and politics. Thompson's (2005) theory of "ontological choreography" is used as an interpretive lens to make sense of the heterogeneous knowledges and experiences our participants draw upon to constitute their straight ally identities. Implications for future research on LGBT politics and straight alliance are discussed.

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  • 2014-05

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Best Value Accounting: Applying Information Measurement Theory to Public Accounting

Description

The author is an accounting major headed into the public accounting industry. As a tax intern his senior year, he was able to work in the thick of "busy season",

The author is an accounting major headed into the public accounting industry. As a tax intern his senior year, he was able to work in the thick of "busy season", when tax returns are due for submission and work is very busy. The author tired of working long hours and continuous talking with his accounting friends how working on Saturdays and long weeknights was generally accepted. Best value principles from Dr. Dean Kashiwagi's Information Measurement Theory were applied to examine how to maximize efficiency in public accounting and reduce the workload. After reviewing how Information Measurement Theory applies to public accounting, the author deemed three possible solutions to improve the working conditions of public accountants. First, to decrease the work load during busy season, tax organizers need to be sent earlier and staff should be assigned to oversee this information gathering. Second, in order to better prepare new hires to become partners, the career path needs to be outlined on day one with a career guide. Finally, in order to more successfully on board new hires due to the steep learning in public accounting, firms should utilize buddy systems and encourage organic mentoring.

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  • 2015-05

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Arizona Venture Partnership Creative Thesis

Description

A group project working to implemented programs in the Town of Gilbert that build an entrepreneurial ecosystem within the town.

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  • 2014-05