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Automated Price Optimization Strategy of Software-as-a-Service Company using Adaptive A/B Testing

Description

The thesis will study price optimization techniques, SaaS industry pricing structures, A/B testing, and then build a unique framework to optimize price and maximize revenue. The ultimate goal of the

The thesis will study price optimization techniques, SaaS industry pricing structures, A/B testing, and then build a unique framework to optimize price and maximize revenue. The ultimate goal of the thesis research is to create a framework that identifies the best pricing structure and price points for a SaaS company.

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Created

Date Created
  • 2014-05