Matching Items (20)

Education and Outreach: March Mammal Madness and the power of narrative in science outreach

March Mammal Madness and the power of narrative in science outreach

Description

March Mammal Madness is a science outreach project that, over the course of several weeks in March, reaches hundreds of thousands of people in the United States every year. We

March Mammal Madness is a science outreach project that, over the course of several weeks in March, reaches hundreds of thousands of people in the United States every year. We combine four approaches to science outreach – gamification, social media platforms, community event(s), and creative products – to run a simulated tournament in which 64 animals compete to become the tournament champion. While the encounters between the animals are hypothetical, the outcomes rely on empirical evidence from the scientific literature. Players select their favored combatants beforehand, and during the tournament scientists translate the academic literature into gripping “play-by-play” narration on social media. To date ~1100 scholarly works, covering almost 400 taxa, have been transformed into science stories. March Mammal Madness is most typically used by high-school educators teaching life sciences, and we estimate that our materials reached ~1% of high-school students in the United States in 2019. Here we document the intentional design, public engagement, and magnitude of reach of the project. We further explain how human psychological and cognitive adaptations for shared experiences, social learning, narrative, and imagery contribute to the widespread use of March Mammal Madness.

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  • 2021-02-22

A Campaign for Creating Awareness for OER at ASU

Description

In this 25-minute presentation, I will describe how we have been helping to build an OER and Open Access awareness and adoption campaign at a large, four-year public research university.

In this 25-minute presentation, I will describe how we have been helping to build an OER and Open Access awareness and adoption campaign at a large, four-year public research university. Tactics, successes, and challenges will be shared, and a conversation with participants will be engaged. I will also describe the successes and challenges of establishing and maintaining an open access repository for ASU researchers, as well as the library's efforts to promote OER.

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Date Created
  • 2016-11-02

What’s the Deal with Data?

Description

You’ve probably heard a lot of “futurists” talk about data, but it’s not always clear how data relate to our day to day work in libraries.

Why are data important, and

You’ve probably heard a lot of “futurists” talk about data, but it’s not always clear how data relate to our day to day work in libraries.

Why are data important, and what’s the big deal? Data are not just spreadsheets and numbers, but come in many different shapes, colors, and flavors! In this presentation, we will give an introduction to data, talk about why it is relevant, and demonstrate how to and use data in practical situations. We will also provide innovative examples that will inspire you to connect with your colleagues and patrons!

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Date Created
  • 2016-10-20

The Library Minute: Creating Short and Effective Outreach Videos

Description

The Arizona State University Libraries’ fun Library Minute video series brings information about resource and services to a large student body. For the first time, we present a workshop walking

The Arizona State University Libraries’ fun Library Minute video series brings information about resource and services to a large student body. For the first time, we present a workshop walking through the entire production process from start to finish and offering suggestions on how to fit multimedia into your marketing and outreach strategy. In this session, we will produce a short video with participants in three steps:

1. Conceptualization and Planning.
2. Recording.
3. Editing and Distribution.

Digital Production Manger Matthew Harp will demonstrate the tools and process and elaborate on the use of social media, YouTube, and the Internet Archive in the distribution plan. Together with Mimmo Bonanni and Library Minute Host Anali Perry, we’ll share our tips and tricks for video production using whatever resources are available.

Presented at the 2011 Arizona Library Association Conference 2011 - Tucson, Arizona

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Created

Date Created
  • 2011-11-08

Lights, Camera, Action! How to Produce a Library Minute

Description

Videos are a useful and popular way to reach an audience — we all know videos that have gone viral online, garnering millions of views. However, the type of video

Videos are a useful and popular way to reach an audience — we all know videos that have gone viral online, garnering millions of views. However, the type of video that can compete with Old Spice commercials takes weeks to plan and produce, as well as a significant budget. Arizona State University (ASU) Libraries wanted to find a sustainable way to share videos that would require minimal staff time to create and produce.

With that goal in mind, “The Library Minute” was born. We initially envisioned a weekly newscast, but it has evolved into a successful and fun video series. Episodes have been featured in American Libraries Direct, as part of the ACRL Marketing Minute, received more than 74,000 views on YouTube and the Internet Archive, and have garnered complimentary e-mails from all over the world. Most importantly, they are a valuable marketing and outreach tool for the ASU Libraries and have increased our visibility to our students and other departments in the university.

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Created

Date Created
  • 2011-05-01