Matching Items (89)

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Creating the Most Marketable Hockey Team

Description

The goal of our project was to determine how to create the most marketable hockey team. To do this, consumer needs, team psychology, and financing were all researched and evaluated. With this information, a business plan was designed around the

The goal of our project was to determine how to create the most marketable hockey team. To do this, consumer needs, team psychology, and financing were all researched and evaluated. With this information, a business plan was designed around the next NHL expansion team. Two surveys, one for marketing distributed to the general public, and one for team psychology distributed to current and former hockey players were created and sent out, while data for the financing aspect was collected by comparing data from other NHL teams and franchises from different sports. In terms of financials, this comes in lower than average ticket prices, a nice and expensive stadium, the ideal city to generate capital, and sufficient money spent on advertising. Our ticket prices of $140 is based on having a low enough price to generate lots of demand while high enough to make a profit. The $600 million stadium (which will be fully funded) will surely draw a significant crowd. Choosing Seattle as a city is the most ideal to meet these goals and lastly, in meeting with an NHL GM, we determined $4 million in yearly advertising costs as sufficient in creating the most marketable team. Throughout this whole process, we remained data focus. We focused on data from a customized marketing survey, organizational structures, salary cap, and attendance. What our marketing survey results showed us is that our potential fans wanted three characteristics in a hockey team: speed, intensity, and scoring. In looking at organizational structures teams that exemplified these characteristics had a heavy emphasis on development and scouting. So we built our organizational tree around those two ideals. We hired GM Mike Futa, a current director of player personnel for the L.A. Kings, and Head Coach Adam Oates, a current skills development coach for top players to bring those ideals to fruition. In constructing our team we replicated the rules set forth for the Vegas Knights' expansion draft and hypothesized a likely protected list based off of last years lists. As a result we were able to construct a team that statistically out performed the Vegas Knights draft numbers by double, in goals, assists, and points, while also beating them in PIM. Based off of these numbers and an analysis of how goals translate into game attendance we are confident that we have constructed a team that has the highest potential for marketability. For the team psychology area, when creating a roster and scouting players, some of our main findings were that it is important to pursue players who get along well with their teammates and coaching staff, are aggressive, are leaders on the team, and are vocal players who communicate effectively. We also recommended avoiding players who significantly portrayed any "pet-peeve" traits, with the most emphasis placed on "disrespectful toward teammates," and the least emphasis placed on "over-aggression." By following all of these recommendations, we believe the most marketable hockey team possible can be created.

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2018-05

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Process Improvement and Sustainability: Restructuring the Leadership Scholarship Program Cohort Selection

Description

Although the Leadership Scholarship Program has seen successful recruiting processes throughout changes in leadership of the program; the organization expressed a need for major overhaul to reevaluate the decisions of the process and to establish backing for those decisions. By

Although the Leadership Scholarship Program has seen successful recruiting processes throughout changes in leadership of the program; the organization expressed a need for major overhaul to reevaluate the decisions of the process and to establish backing for those decisions. By asking current and alumni members of the program about what they would like to see in a future member of the program as well as which parts of the process they found most important, the qualities of a future member of the program could be established and weighted. The goals of the reevaluation were to help eliminate bias, discrepancies between applications with extremely different uncontrollable factors, define points of discrepancies, and establish organizational sustainability while achieving a 100% acceptance rate from offered students. Each of these goals was achieved through methods outlined in the LSP Selection Process Manual that was written as a result of this reevaluation. The manual also outlines ways to improve the process going forward.

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2018-05

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Honey Bee Nutrition and Colony Collapse Disorder: How legislation can curtail bee population decline

Description

The purpose of this experiment was to test how different nutrition supplementation would affect honey bee lifespan. The use of sugar syrup and pollen as well as protein, probiotic, and vitamin supplement were the independent variables in this experiment. The

The purpose of this experiment was to test how different nutrition supplementation would affect honey bee lifespan. The use of sugar syrup and pollen as well as protein, probiotic, and vitamin supplement were the independent variables in this experiment. The average lifespan of a honey bee (Apis mellifera) is around 30 days depending on climate and time of year (Amdam & Omholt, 2002). This experiment yielded results that would require further testing but was able to conclude that a diet of sugar syrup is not sufficient for honey bees, whereas pollen and probiotic supplement showed positive effects on average lifespan. Protein supplement showed no statistically significant advantage or disadvantage to pollen when it comes to short term supplementation. Considering the importance of nutrition on honey bee lifespan, this paper also explores specific ways legislation can aid in pollinator population decline, considering the impacts of colonies without access to a healthy diet.

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2018-05

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The Syrian Refugee Crisis at Home

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The goal of this thesis project is to provide insight into the lives of Syrian refugees, asylum seekers, and migrants who have left Syria for the United States within the last 6 years, after the start of the conflict there.

The goal of this thesis project is to provide insight into the lives of Syrian refugees, asylum seekers, and migrants who have left Syria for the United States within the last 6 years, after the start of the conflict there. I have interviewed individuals who come from different regions of Syria, are members of different religious groups, and who have different opinions in regard to the conflict in Syria. One of the questions that I was most curious to ask and have answered was why America was selected as the final destination for their immigration. Along with their backstories from their time in Syria up until their arrival in the United States, I did research into the immigrants' acclimation process, and whether they feel that private organizations or that our government have helped them in that regard. I also collected data to see what the average amount of time to find a job and become self-sufficient in the United States is for these persons and their families. Although most educated Syrians know French, English, and Arabic, I was proven right in my hypothesis that many refugees have come to the United States knowing little, if any, English. Research was done into the programs that are offered to these people and their personal efforts to learn English were also documented. The primary purpose of this thesis was to find the economic and social effects of Syrian immigrants in the state of Arizona, and hopefully, on a larger scale. It was very challenging to get exact numbers on the amount of refugees and impossible to get specific details in regard to their economic impact on the economy. In order to get an approximation, I read David Card's research into the Mariel Boatlift, which documented the economic effects of Cuban immigrants on the Miami labor market, and Semih Tumen's work, titled, "The Economic Impact of Syrian Refugees on Host Countries: Quasi-Experimental Evidence from Turkey" which provides research-based analysis of the specific effects of Syrian refugees on the economy of Turkey. Conclusions for both the economic and social impact of Syrian refugees in the state of Arizona were made. Due to the current low numbers of Syrian refugees living in Arizona and the mentality that many of them possess, there is a net neutral economic impact. In regard to social impact, I was surprised to learn that the acclimation process for Syrian immigrants is relatively rapid, particularly when compared to other immigrant and refugee populations.

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2018-05

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An Analysis of the Recreational Marijuana Industry in Colorado

Description

Since 2014, the legal marijuana industry has flourished in Colorado, the first state to ever legalize its recreational use in the United States. It is necessary to fully understand the economic impact of the implementation of the recreational system as

Since 2014, the legal marijuana industry has flourished in Colorado, the first state to ever legalize its recreational use in the United States. It is necessary to fully understand the economic impact of the implementation of the recreational system as well as the characteristics of the market for lawmakers, business owners, and voters to make educated decisions on future legislation. This report will delve into these matters in an objective manner to provide all the stakeholders in any present or future recreational marijuana market (users, business owners, legislators) with accurate information on the current state of the industry. Starting with an introduction of the history of marijuana in the United States, as well as the factors that led to its illegality, offers insight into the past and current laws currently impacting the recreational marijuana market in Colorado, with special emphasis on the state regulatory framework in place at this time. The analysis will include an in-depth examination of the current market forces at play in the recreational marijuana market, including technological, sociological, and economic factors, with a look at current business-level strategies for marijuana businesses and the threats arising from alcohol and tobacco, the drug's main substitutes. This report will explain the tax framework in place in Colorado, and investigate trends in market sales and tax revenues, including detailed statistics on the distribution of tax revenue throughout the state. A comprehensive analysis of the legislative issues the market faces, both in Colorado and across the country, will thoroughly indicate the major problems the industry must overcome in the future, or whether it can do so at all. These will include difficulties in the banking, taxation, insurance, and bankruptcy systems that marijuana-related businesses currently face.

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2018-05

Substituting Hospitals: An Analysis of Urgent Care Centers in the Market for Healthcare

Description

The primary purpose of this paper is to analyze urgent care centers and explain their role within the U.S. healthcare system. The introduction of urgent care into the market for health care services has brought with it a new way

The primary purpose of this paper is to analyze urgent care centers and explain their role within the U.S. healthcare system. The introduction of urgent care into the market for health care services has brought with it a new way for consumers to receive non-emergent healthcare outside of traditional hours. Urgent care is often cited as a plausible alternative to care received at an emergency department or primary care physician's office. One of the key questions the author attempts to answer is: "To what degree are urgent care centers an economic substitute to emergency departments or physician's offices?" This paper looks at both projected demand from currently operating urgent care centers and consumer preference surveys to estimate the willingness of consumers to use urgent care. The method used to accomplish this task has been compiling scholarly research and data on urgent care centers. After a thorough examination of relevant studies and datasets, urgent care centers have been found to be just as preferred as emergency departments when considering non-emergent cases, specifically among individuals aged 18-44. The clear majority of consumers still prefer visiting a primary care physician over an urgent care center when it comes to episodic care, however. When taking into account wait times, differences in cost, and ease of access, urgent care becomes much more preferred than an emergency department and weakly preferred to a physician's office. There are still some concerns with urgent care, however. Questions of capacity to meet demand, access for underserved communities, and susceptibility to adverse selection have yet to be fully explored.

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2018-05

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From Fragile to Fractured: The Failed Political Reforms of the Austro-Hungarian Empire and Their Implications for the Future of the European Union

Description

Despite the reactionary Habsburg regime under Emperor Franz Joseph, forces within the government and leading intelligentsia proposed various reforms to solve the issue of ethnic discrimination across the Austro-Hungarian Empire, attempting to resolve the tensions that the Ausgleich of 1867

Despite the reactionary Habsburg regime under Emperor Franz Joseph, forces within the government and leading intelligentsia proposed various reforms to solve the issue of ethnic discrimination across the Austro-Hungarian Empire, attempting to resolve the tensions that the Ausgleich of 1867 had further aggravated by the inclusion of Hungarians as a privileged class to the detriment of the remaining minorities. This paper will look at the Austro-Marxist and Federalist reformers and the ways in which their concepts, if implemented, could have saved the Empire from its downfall in 1918. Ultimately, neither the Austro-Marxist concept of a centralized system of universal rights across the borders of all nations within the existing empire nor the Federalist idea of a national territorial sovereignty allowing for a certain degree of individual autonomy managed to be adopted by the Allied victors of World War I. The myopic focus of the ‘Big Four’ on the German Empire blinded them to the intricate economic and political balance needed for peace in the Balkans. While France, Britain, and Italy exhibited a general lack of concern to the outcome in the Balkans, Wilson’s ‘self-determination’ doctrine is most responsible for creating the unsustainable, irredentist-driven states that the reform-minded intellectuals—Austro-Marxist or Federalist—most had sought to avoid. In addition to a discussion of the reform movements in the Austro-Hungarian Empire, this paper will explore the reforms’ strong similarities to the present struggles within the European Union, particularly the divide between Euro-federalists and Euro-sceptics. The crisis situation and reform efforts of the Austrian Empire from 1867 to 1914 reveal significant policy lessons applicable to the European Union as it navigates the current crossroads between further federal integration or a return to medieval disintegration.

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2019-05

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Moscow’s Middle Eastern Power Play: Putin’s Revisionist Objectives in Turkey, Iran, and Syria

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Russian President Vladimir Putin is a revisionist leader seeking to restore Russia’s status as a great power and rival U.S. global dominance by constructing a multipolar world order at the expense of the United States. Putin’s aggressive tendencies are not

Russian President Vladimir Putin is a revisionist leader seeking to restore Russia’s status as a great power and rival U.S. global dominance by constructing a multipolar world order at the expense of the United States. Putin’s aggressive tendencies are not limited to Europe and the former Soviet sphere as Putin has expanded his revisionist ambitions into other regional theaters, including the Middle East. Putin has pursued an active foreign policy in the Middle East, exploiting the volatile region plagued with a historical predisposition to great power competition as a crucial part of his revisionist grand strategy. Putin is a realist, and employs a ruthless strategy of pragmatic flexibility, capitalizing on historical relations between the Soviet Union and Middle Eastern regimes when possible, but is also skilled at adapting to new circumstances and developments, and exploiting them for Russia’s strategic benefit. Putin has engaged in heightened relations and involvement with Turkey, Iran, and Syria. In Turkey, Putin has taken advantage of that country’s central location and used Turkey as a hub for the expansion of the Russian energy industry, placing pressure on NATO and the European Union. Putin has opportunistically used Iran’s controversial nuclear program to Russia’s benefit by acting as Iran’s primary international sponsor and patron for its nuclear program, elevating Russia’s regional prestige as a rival to the United States, and countering American foreign policy objectives. Putin intervened decisively on behalf of the Assad regime in the Syrian civil war, thwarting U.S. calls for regime change in Damascus and forcefully asserting Russia as a formidable regional power with veto-authority in matters of global power dynamics at Washington’s expense. Putin’s achievements with Turkey, Iran, and Syria serve to complement his larger grand strategic objectives to rival the United States as a great power and to create a multipolar world order. Putin’s ruthless, opportunistic foreign policy poses significant challenges to U.S. foreign policy and endangers the liberal world order. Washington must come to terms with the threat posed by a revisionist Russia and adopt a more assertive policy toward Putin.

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2019-05

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Political Division in America: A Fresh Perspective of the Chaos

Description

The United States is in a period of political turmoil and polarization. New technologies have matured over the last ten years, which have transformed an individual’s relationship with society and government. The emergence of these technologies has revolutionized access to

The United States is in a period of political turmoil and polarization. New technologies have matured over the last ten years, which have transformed an individual’s relationship with society and government. The emergence of these technologies has revolutionized access to both information and misinformation. Skills such as bias recognition and critical thinking are more imperative than in any other time to separate truth from false or misleading information. Meanwhile, education has not evolved with these changes. The average individual is more likely to come to uninformed conclusions and less likely to listen to differing perspectives. Moreover, technology is further complicating and compounding other issues in the political process. All of this is manifesting in division among the American people who elect more polarized politicians who increasingly fail to find avenues for compromise.

In an effort to address these trends, we founded a student organization, The Political Literates, to fight political apathy by delivering political news in an easy to understand and unbiased manner. Inspired by our experience with this organization, we combine our insights with research to paint a new perspective on the state of the American political system.

This thesis analyzes various issues identified through our observations and research, with a heavy emphasis on using examples from the 2016 election. Our focus is how new technologies like data analytics, the Internet, smartphones, and social media are changing politics by driving political and social transformation. We identify and analyze five core issues that have been amplified by new technology, hindering the effectiveness of elections and further increasing political polarization:

● Gerrymandering which skews partisan debate by forcing politicians to pander to ideologically skewed districts.
● Consolidation of media companies which affects the diversity of how news is shared.
● Repeal of the Fairness Doctrine which allowed media to become more partisan.
● The Citizens United Ruling which skews power away from average voters in elections.
● A Failing Education System which does not prepare Americans to be civically engaged and to avoid being swayed by biased or untrue media.

Based on our experiment with the Political Literates and our research, we call for improving how critical thinking and civics is taught in the American education system. Critical thought and civics must be developed pervasively. With this, more people would be able to form more sophisticated views by listening to others to learn rather than win, listening less to irrelevant information, and forming a culture with more engagement in politics. Through this re-enlightenment, many of America’s other problems may evaporate or become more actionable.

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2019-05

Devils on Taylor: Creating Lasting Traditions in the Digital Age

Description

Devils on Taylor is a creative project that explores the role social media plays in
establishing traditions in the current digital landscape. Contemporary marketing
practices adhere to formulaic social media campaigns that we wanted to experiment
within establishing the tailgate

Devils on Taylor is a creative project that explores the role social media plays in
establishing traditions in the current digital landscape. Contemporary marketing
practices adhere to formulaic social media campaigns that we wanted to experiment
within establishing the tailgate event, Devils on Taylor, as a tradition on the Arizona
State University Downtown Phoenix campus. Drawing inspiration from established
traditions on the main, Tempe campus at Arizona State University, we focused on how
social media could grow our event to a comparable caliber of long-standing events such
as Devils on Mill & Devils on College. There were three major components in creating
this project: 1) creating an event with significance and meaning to the surrounding
community; 2) making the given community aware and excited about participating in the
event on a recurring basis; and 3) cultivating new leadership to continue executing this
tradition and successfully passing it down each semester/year. Effective marketing
campaigns cater to the tendencies of the targeted demographic and are imperative to
modify based on the audience. Understanding the target demographic of 18-24-year
olds fundamentally altered our marketing strategy for Devils on Taylor and resulted in
our heavy concentration on social media. This project compares the effectiveness of
marketing strategies such as Facebook, Instagram, flyers and word of mouth and
develops conclusions based on the turnout to Devils on Taylor events, membership
in Inferno Insiders, which is the organization that hosts these events, and the potential
for these two entities to sustain themselves in the following years. Interestingly, the
symbiotic relationship between Inferno Insiders and Devils on Taylor presented unique
challenges. We note the consequences of creating an organization to create a tradition
and project our confidence in the longevity of Devils on Taylor.

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Date Created
2019-05