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Description
Social media has changed the way communities consume their news and while much research has been done on how news organizations have adapted to this phenomenon, not all aspects of social media use for news have been studied. This study analyzes the use of Facebook Live videos in four local Phoenix news stations for the purpose of providing news to the audiences. This thesis is an analysis of 56 videos, 14 videos from each of the four news stations that specifically examined how local newsrooms use Facebook Lives to engage audiences when they are off the air and how they inform the community. Findings provide insight on views, shares, and reactions from each newsroom as well as common themes seen throughout the content.
Key words: Social media, Facebook Live, audience engagement, critical information needs, local news
Key words: Social media, Facebook Live, audience engagement, critical information needs, local news
ContributorsMorehead, Mikayla Jordan (Author) / Chadha, Monica (Thesis director) / Kwon, Hazel (Committee member) / Walter Cronkite School of Journalism & Mass Comm (Contributor, Contributor) / School of Politics and Global Studies (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05