Matching Items (31)
Description
Theory Jam is a series of online, education videos that teach music theory in a fun, engaging way. Our project is a response to the growing need for successful online education content. It incorporates strategies for creating effective educational video content and engages with contemporary debates in the field of music theory surrounding the purpose of a music theory education.
ContributorsCannatelli, Joshua Bryce (Co-author) / Daval, Charles Joseph (Co-author) / Miller, April (Thesis director) / Scott, Jason (Committee member) / Tobias, Evan (Committee member) / Department of English (Contributor) / School of Film, Dance and Theatre (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Historically, television was based on forty years of hitting the “reset” button every week. While jokes can be episodic—such as your standard sitcom—an ongoing narrative must be serialized. Viewers unable to regularly tune-in week-by-week and those joining a serialized show late would often abandon the series, resulting in lowered ratings and potential cancellation. With Netflix’s season-long release model (beginning in 2013 with their original, House of Cards) you can watch the entire season immediately, which challenges whether the customary marketing campaigns appropriately serviced finding new viewers, or if the efforts adversely resulted in lower ratings.
Through the internet, long-established customs in traditional distribution and marketing are quickly becoming obsolete as audience expectations of content delivery are shifting within the digital age. Online distribution and marketing have proven to be viable models for Hollywood and independent filmmakers alike in building, refining, developing and retaining audiences. This paper examines digital distribution platforms (from open-access to streaming), revenue models (VOD “Video-On-Demand), SVOD “Subscription VOD”, AVOD “Advertisement VOD” and TVOD “Transactional VOD”), the digital shift and future of consumption patterns (the rise of mobile viewing and streaming), release models (appointment viewing vs. season-releases), the transition from episodic to serialization, as well as various practices and advancements in digital marketing.
From this study, I detail a marketing and distribution plan for my own project, “Kiss, the Chef” an eight-episode online series. I present potential distribution platforms to host the content, optimal release models for my serialized narrative, phases of revenue models to maximize windows of monetization and methods of digital marketing utilizing interactivity and social media.
Through the internet, long-established customs in traditional distribution and marketing are quickly becoming obsolete as audience expectations of content delivery are shifting within the digital age. Online distribution and marketing have proven to be viable models for Hollywood and independent filmmakers alike in building, refining, developing and retaining audiences. This paper examines digital distribution platforms (from open-access to streaming), revenue models (VOD “Video-On-Demand), SVOD “Subscription VOD”, AVOD “Advertisement VOD” and TVOD “Transactional VOD”), the digital shift and future of consumption patterns (the rise of mobile viewing and streaming), release models (appointment viewing vs. season-releases), the transition from episodic to serialization, as well as various practices and advancements in digital marketing.
From this study, I detail a marketing and distribution plan for my own project, “Kiss, the Chef” an eight-episode online series. I present potential distribution platforms to host the content, optimal release models for my serialized narrative, phases of revenue models to maximize windows of monetization and methods of digital marketing utilizing interactivity and social media.
ContributorsGoldman, Robert Taylor (Author) / Scott, Jason (Thesis director) / Maday, Gregg (Committee member) / School of Film, Dance and Theatre (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
"Drama Drama" is an original story idea that I hope to one day develop into a full-length screenplay. For my honors creative project, I wanted to conduct the planning process of writing a full-length screenplay and start to work through the fundamental story problems, character motivations and the story itself. Loosely based off experiences in my own high school theatre troupe, "Drama Drama" tells the story of Josh Simpson, a diehard Thespian, whose only goal is to graduate and go to a New York acting conservatory. Josh counts on nabbing the lead in the school's spring play, using it to spruce up his resume and seal his admittance, however he loses out to Spencer, a first-year actor and otherwise dumb jock. Inspired by campy off-Broadway musical "Ruthless!," Josh accepts a role as stage manager and tries to get to Spencer to drop out. Sabotage doesn't come so easy, however, and in trying to ruin the show, he's forced to confront his future, his friendships and the kind of person he wants to be.
ContributorsMlnarik, Carson Joseph (Author) / Bernstein, Gregory (Thesis director) / Scott, Jason (Committee member) / School of Film, Dance and Theatre (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
In the Film and Media industries, it seems like it is completely male dominated both on and off the screen. With movements like Me Too and See Her it is important now, more than ever to make a change in the film industry. These movements have been great sparks to create changes in the field which lead to having more representation of women both on and off the screen and in film, tv and media. In my personal experience, when you are a woman on a film set it feels like you can get incredibly overshadowed or if you try to stand up for an idea you could be called bossy. A female mindset on a set, in major positions, seems like it can only be a good thing. Whether that is true or not there have been so few experiences and records of how an all-female set is ran. There is lot of fear that goes into running a set. Many women feel like they cannot handle the environment of a film set because of a certain stigma and stereotype of women in powerful positions. Women, while not always true, can be more understanding when difficult circumstances arise. The gender bias for larger film crews is almost 75 % male, this is a statistic that needs to change soon. It is important to teach the new generation that women in powerful creative roles in film is a normal occurrence and the only way we can get there is being more conscious about who is on our sets.
ContributorsSmith, Mallory Keller (Author) / Scott, Jason (Thesis director) / Lunde, Julia (Committee member) / School of Film, Dance and Theatre (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2018-12
Description
Being Sparky will be a sports documentary about the life of Walker McCrae as Arizona State University’s mascot, Sparky. The idea behind this documentary is to outline all that encompasses being Sparky from events themselves to student life, as well as the time commitment needed for such a role. The purpose is to show the impact Sparky has not only on the university but on the people who are Sparky. While it can just be wearing a costume and getting really sweaty, the work one puts in to it will always reap rewards. To most people, Sparky life seems simple and straightforward but the reality is that it is much more complex and that is what we want to demonstrate in this documentary.
ContributorsMcCrae, Walker (Co-author) / Millon, Ellie (Co-author) / Ashby, Ben (Co-author) / Lizzy, Baxter (Co-author) / Ingram-Waters, Mary (Thesis director) / Bonfiglio, Thomas (Committee member) / Schildkret, David (Committee member) / Eaton, John (Committee member) / Scott, Jason (Committee member) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
This project includes the data collection and stories of both survivors and witnesses of sexual harassment in the film industry who work in behind-the-camera roles. The main piece goes through the data collected by a survey conducted by the author, concerning the amount of people who have been affected, the amount of times it has happened, the amount of people who have witnessed sexual harassment, and finally concludes with how they want others to react. It takes a look into the actual numbers of sexual harassment victims and witnesses and allows a look into just how common it is, even before and after the rise of the #MeToo movement. The second piece gives detailed accounts from people who were brave enough and decided to tell their stories, and this gives them a platform to do just that. These are their actual experiences while working on a film set, though the type of set varies from person-to-person. The author did not add or take away anything from the stories, only redacting the names of people or places who might put others at risk. People from all backgrounds, ethnicities, age, and gender participated in this study with the belief that their stories and responses would remain anonymous as they continue to work in the film industry or working their way there, and that is what was achieved. The two pieces work together to allow people to not only see the statistics, but the real-life experiences people continue to suffer while at the work place just doing their job.
ContributorsWillis, Savannah Stewart (Author) / Scott, Jason (Thesis director) / Griffith, Crystal (Committee member) / School of Film, Dance and Theatre (Contributor) / Barrett, The Honors College (Contributor)
Created2018-12
Description
The desire for normalcy is constant, regardless of how unattainable one knows it is. As it seems, the harder one tries for a normal life, the harder it becomes to find it. The more life I experience, the more I realize that normalcy is a construct, completely based in generalizable concepts. Normal will vary from person to person, and even within that, life always provides plenty of deviations from the norm. Within those deviations lies trauma. Trauma is difficult to handle, period. It is even more difficult to handle alone. You Can't Cry While Drinking (Coffee) follows a collegiate arts student as she strives for normalcy while dealing with her mother's terminal diagnosis. This piece focus on alienation, mental health, relationships between women, and the damage that ignoring trauma can cause. It views her actions through the lens of comedy, as laughter can convey a vast and accessible range of emotions. Throughout my college career, I have gone through a significant amount of life stressors, beyond the traditional college work load. Instead of becoming overcome with grief from the traumas I have dealt with, I decided to analyze my life from an outside perspective, taking pieces to share with others. In my observations and experience, sharing stories of hardships with others is mutually beneficial. It allows the individual to come to terms with what they have experience while allowing others to not feel alone if they are struggling with their own lives. There is a considerable amount of comfort in the realization that one does not have to go through traumatic experiences alone. This creative project was performed March 2nd through the 5th. The public exposure was a substantial portion of the process, as sharing trauma was integral to the study of this thesis.
ContributorsGalbiati, Tess Angeline (Author) / Scott, Jason (Thesis director) / Eckard, Bonnie (Committee member) / Department of Psychology (Contributor) / School of Film, Dance and Theatre (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
My creative project was the (aptly named) "Sketch Show," short series of sketches presented in order without greater context or structure. I challenged myself to push the limits of my creativity and be involved in every aspect of the production. I wrote, directed, shot, edited, acted, scored, and color graded 3 sketches. I chose sketch comedy as my genre of focus because it is one that I have loved my whole life, and wanted to try my hand at. My research process was expansive, as I studied many of the great sketch shows and tried to learn what makes them successful. I next wrote many sketches, and they were almost uniformly terrible. My rewrite and selection phase was very difficult as I struggled to identify which of my sketches were working best, and I still question the decisions I made. Regardless, the shooting process began and I continued to push myself through cinematography and especially acting, something I have the least experience in by far. I had acted in theatre in high school, but I quickly learned this was completely different and struggled to give myself the performance I had in my head. Finally in the edit, where I am most comfortable, I pushed myself one step further to score the project, something I had never done before. "Sketch Show" may not have turned out to be the project I intended, but it taught me more about writing and myself than any project ever has.
ContributorsRagatz, Caleb (Author) / Scott, Jason (Thesis director) / Maday, Gregory (Committee member) / School of Film, Dance and Theatre (Contributor) / Barrett, The Honors College (Contributor)
Created2017-12
Delusions of Grandeur: A Collection of Emotionally Revealing and Probably Not Funny Comedy Vignettes
Description
This creative project, titled What Did You Expect?, is five comedy plays all written and edited by me (with the help of my director Jason Scott), to ideally be performed all in a single night of entertainment. All five plays are united with an overarching theme, which sits somewhere on the borders of subverting expectations and the fortitude of human emotion. I have a long history writing sketch comedy (for a college student), but each of these plays were all written with the specific intention to divert from the style of short-form comedy to longer stories with dynamic characters and plot movement, rather than circling around one singular joke. Each play tells a story placed in a setting with specific expectations, then follows an absurd character as she or he subverts each and every one of those expectations. There are five plays. The first and fifth play comprise the two parts of the story of Leonardo Da Vinci and Mona Lisa, their secret love affair, and it discusses, through a series of misunderstandings and insults, broad realizations about love and art. The second is the story of a therapy session between a seasoned professional and a nightmare patient, and it follows the therapist's absurd descent into (brief) madness, as well as the patient's ascent into (brief) catharsis. The third play serves as a transition; a short monologue by a 13-year old boy delivering a science fair presentation about a hermit crab \u2014 only to realize that he and the crab have more in common than he would like to think. Finally, the fourth play is called Space Cowboy, and to discuss it any further would take all the fun out of reading it. Overall, the project was about self-discovery through a new form of comedy writing, and hopefully it's funny enough for someone to read. Hell, I'd even take a skim. If someone skimmed the plays, I'd consider this creative project a success. You've already read the abstract though, so we're off to a good start! If it's not up to your standards, all I have to say is...what did you expect?
ContributorsMahai, Cameron Jahon (Author) / Scott, Jason (Thesis director) / Maday, Gregory (Committee member) / Electrical Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
DescriptionAn artistic film about a girl piecing together memories in search of meaning and hope.
ContributorsFarina, Chiara Rosa (Author) / Chiara, Farina (Thesis director) / Janaki, Cedanna (Committee member) / Scott, Jason (Committee member) / Department of English (Contributor) / School of Film, Dance and Theatre (Contributor) / Barrett, The Honors College (Contributor)
Created2015-12