Matching Items (47)
Description
Forrest Research estimated that revenues derived from mobile devices will grow at an annual rate of 39% to reach $31 billion by 2016. With the tremendous market growth, mobile banking, mobile marketing, and mobile retailing have been recently introduced to satisfy customer needs. Academic and practical articles have widely discussed unique features of m-commerce. For instance, hardware constraints such as small screens have led to the discussion of tradeoff between usability and mobility. Needs for personalization and entertainment foster the development of new mobile data services. Given distinct features of mobile data services, existing empirical literature on m-commerce is mostly from the consumer side and focuses on consumer perceptions toward these features and their adoption intentions. From the supply side, limited data availability in early years explains the lack of firm-level studies on m-commerce. Prior studies have shown that unclear market demand is a major reason that hinders firms' adoption of m-commerce. Given the advances of smart phones, especially the introduction of the iPhone in 2007, firms recently have started to incorporate various mobile information systems in their business operations. The study uses mobile retailing as the context and empirically assesses firms' migration to this new sales venue with a unique cross-sectional dataset. Despite the distinct features of m-commerce, m-Retailing is essentially an extended arm of e-Retailing. Thus, a dependency perspective is used to explore the link between a firm's e-Retail characteristics and the migration to m-Retailing. Rooted in the innovation diffusion theory, the first stage of my study assesses the decision of adoption that indicates whether a firm moves to m-Retailing and the extent of adoption that shows a firm's commitment to m-Retailing in terms of system implementation choices. In this first stage, I take a dependency perspective to examine the impacts of e-Retail characteristics on m-Retailing adoption. The second stage of my study analyzes conditions that affect business value of the m-Retail channel. I examine the association between system implementation choices and m-Retail performance while analyzing the effects of e-Retail characteristics on value realization. The two-stage analysis provides an exploratory assessment of firm's migration from e-Retailing to m-Retailing.
ContributorsChou, Yen-Chun (Author) / Shao, Benjamin (Thesis advisor) / St. Louis, Robert (Committee member) / Goul, Michael (Committee member) / Arizona State University (Publisher)
Created2013
Description
Unrestricted Mexican exports of sugar into the U.S. is considered the most pressing issue facing the U.S. sugar industry. The goal of this dissertation is to analyze the trade of sugar between Mexico and the U.S. as well as analyze additional primary issues confronting the U.S. sugar industry. Chapters 1 and 2 provide an introduction to the U.S. sugar industry. Chapters 3 through 6 develop trade models which analyze sugar trade between Mexico and the U.S. The trade models estimate how NAFTA, USDA sugar forecast errors and Mexican ownership of twenty percent of the Mexican sugar industry each impact U.S. producer surplus and Mexican welfare. Results validate that U.S. producer surplus and in some instances Mexican welfare were decreased by full implementation of NAFTA. U.S. producer surplus and Mexican welfare were decreased due to USDA sugar production forecasting errors. U.S. producer surplus would be increased if the Mexican government did not own twenty percent of Mexican sugar production. Using an online choice experiment, Chapter 7 assesses U.S. consumers' preferences and willingness to pay (WTP) for imported and genetically modified (GM) labeled sugar and sugar in soft drinks. Results indicate that consumers prefer bags of sugar and soft drinks labeled as "Not GM". Furthermore, consumers prefer sugar from Canada and the U.S. over sugar from Mexico, Brazil and the Philippines. Evidence is also provided that participants are more likely to choose actual products in the choice set rather than the "none of these" options when controlling for hypothetical bias by using consequentiality techniques. A non-hypothetical experimental auction was used in Chapter 8 to determine consumers' WTP for soft drinks labeled with sweetener and calorie information and analyzed the role of taste panels in an experimental auction. Results indicate that sugar is consumers' most preferred sweetener and calorie labeling is ineffective at influencing consumers to choose healthier soft drinks. Including taste in an experimental auction caused significant reductions in consumers' WTP for all soft drinks. Chapter 9 concludes by summarizing the results of this dissertation and discussing the future challenges facing the U.S. sugar industry.
ContributorsLewis, Karen Elizabeth (Author) / Schmitz, Troy (Thesis advisor) / Grebitus, Carola (Committee member) / Manfredo, Mark (Committee member) / Ketcham, Andrea (Committee member) / Arizona State University (Publisher)
Created2014
Description
The Dodd-Frank Act was created to promote financial stability in the United States. However, no one is quite sure what it is yet. While action had to be taken and Dodd-Frank has some positives, Dodd-Frank, as it is deciphered today, has severe drawbacks. Since Dodd-Frank is only in its infancy, it is difficult to form an interim conclusion about its effects on agricultural lending at this point. After passing Dodd-Frank in 2010, the government began trying to figure out what it means. Four years later, they are still trying and are about half way through making the rules. This law essentially replaces Glass-Steagall, which was repealed several years ago. Many believe repealing Glass-Steagall was a big reason for the financial collapse of 2008. While Glass-Steagall was a short, easily understood document, Dodd Frank adds many more regulations and pages. This creates a long, bulky, confusing law that seems to be extremely tough to comprehend legally or as a banker. In this study, I try to balance the positives and negatives of Dodd-Frank to understand if it is more detrimental or beneficial to agricultural lending. While we find that Dodd-Frank does help keep banks from some of the risky investments that many believe led to the financial crisis, the added paperwork, compliance costs, and strain it puts on small banks can be worrisome. I interviewed several agriculture-lending professionals who regularly deal with the rules and regulations of Dodd-Frank to discover the impact the new law has on banks, their customers, and the economy as a whole. These interviews give insight into what Dodd-Frank means to the agriculture-lending market and what changes have had to occur since the law was passed. These interviews demonstrate that Dodd-Frank is largely looked down upon by the banking industry. The professionals interviewed are very experienced. After the extensive research, interviews, and discoveries that came of this study, it was concluded that Dodd-Frank seems to hurt the lending industry much more than it helps. One major concern is the strain Dodd-Frank puts on small banks and how it makes "too big to fail" banks even bigger.
ContributorsBettencourt, Bradley D (Author) / Thor, Eric (Thesis advisor) / Manfredo, Mark (Committee member) / Englin, Jeff (Committee member) / Arizona State University (Publisher)
Created2014
Descriptionyour words
ContributorsWang, Dan, M.S (Author) / Grebitus, Carola (Thesis advisor) / Schroeter, Christiane (Committee member) / Manfredo, Mark (Committee member) / Hughner, Renee (Committee member) / Arizona State University (Publisher)
Created2014
Description
This study examines the 3 key questions of media budget allocation, to find our a better invest model. Including spending share of traditional media and digital media, program selection strategy and duration mix optimization to analyse the trend of sample A (a global cosmetic brand) . Based on every test media campaign, we do research of media performance and sales volumn, add youth consumer behavior result, to develop a media investment ROI model for this brand. Create the evaluation system according to past big data and find the learnings of different length TVC usage. Of course all relavant findings and implications will be summarized after every section.
ContributorsXu, Jin (Author) / Gu, Bin (Thesis advisor) / Chen, Xinlei (Thesis advisor) / Shao, Benjamin (Committee member) / Arizona State University (Publisher)
Created2018
Description当前各个城市都在努力推动“互联网+政务”的公共服务新模式，打造政府公共服务平台，提供“一站式”的服务资源，以民众需求为中心，解决民众信息查询、政府办事预约、政策咨询等公共活动的需要。可以看出，政务平台给民众的生活带来极大的便利，是当前各地政府响应中央建立“智慧城市”“数字中国”的重要举措。
本课题发现当前的政务平台逐步引入PPP模式，借助社会资源开发政务平台。但是，PPP模式是否有利于政务平台的建设，受到哪些因素的制约，如何更好地利用PPP模式进行开发工作，这些问题在现前的研究中没有得到很好地探索。带着这些问题，本课题对PPP模式在政务平台建设中的作用进行了深入剖析。主要研究内容如下：
在第一部分中，本课题政府公共服务和政务相关理论进行了全面整理，发现政务平台要想走出一条健康发展之路，需要借助社会资源进行市场化，而PPP模式符合当前政务平台建设的需要。本文对PPP模式在国内外电子政务的应用进行了分析，提出了本文的研究主题。
在第二部分中，本文对华东地区50座城市的政务平台进行了调研，对常见问题进行了整理，发现PPP模式已经广泛应用于政务平台建设中，且主要有四种模式，本文对50座城市的政务平台建设情况进行了数据采集，并进行了深入分析。
在第三部分中，结合调研现状和文献研究成果，提出了PPP模式影响政务平台建设的相关假设，并构建了计量模型。通过短面板分析验证假设，并进行了Robust分析，证实结论的普适性。
在第四部分中，本文分析了研究结果，认为政务平台采用PPP模式能够有效促进政务平台的建设水平，提高用户满意度；并且PPP模式与合作企业的估摸、信息的透明程度和平台的交互能力存在显著的交互作用，共同影响用户对政务平台的评价。政府引入PPP模式，充分对接可利用资源，并加强盈利控制，对当前政务平台的建设是具有积极意义的。
本课题发现当前的政务平台逐步引入PPP模式，借助社会资源开发政务平台。但是，PPP模式是否有利于政务平台的建设，受到哪些因素的制约，如何更好地利用PPP模式进行开发工作，这些问题在现前的研究中没有得到很好地探索。带着这些问题，本课题对PPP模式在政务平台建设中的作用进行了深入剖析。主要研究内容如下：
在第一部分中，本课题政府公共服务和政务相关理论进行了全面整理，发现政务平台要想走出一条健康发展之路，需要借助社会资源进行市场化，而PPP模式符合当前政务平台建设的需要。本文对PPP模式在国内外电子政务的应用进行了分析，提出了本文的研究主题。
在第二部分中，本文对华东地区50座城市的政务平台进行了调研，对常见问题进行了整理，发现PPP模式已经广泛应用于政务平台建设中，且主要有四种模式，本文对50座城市的政务平台建设情况进行了数据采集，并进行了深入分析。
在第三部分中，结合调研现状和文献研究成果，提出了PPP模式影响政务平台建设的相关假设，并构建了计量模型。通过短面板分析验证假设，并进行了Robust分析，证实结论的普适性。
在第四部分中，本文分析了研究结果，认为政务平台采用PPP模式能够有效促进政务平台的建设水平，提高用户满意度；并且PPP模式与合作企业的估摸、信息的透明程度和平台的交互能力存在显著的交互作用，共同影响用户对政务平台的评价。政府引入PPP模式，充分对接可利用资源，并加强盈利控制，对当前政务平台的建设是具有积极意义的。
ContributorsZhao, Liang (Author) / Pei, Ker-Wei (Thesis advisor) / Chen, Xinlei (Thesis advisor) / Shao, Benjamin (Committee member) / Arizona State University (Publisher)
Created2019
Description
This thesis will examine market research relating to consumer food trends and the business environment of Austin, Texas in order to evaluate the initial feasibility of establishing a small hydroponic produce farm. A main concern of this report is to provide a general overview of hydroponics and its potential advantages over traditional farming methods as a technique for producing food products for consumers in a local setting. To explore the potential of establishing such a venture, this report will also include a partial business plan focusing on the marketing strategy of initiating a hydroponic produce farm in Austin.
ContributorsShriver, John Andrew (Author) / Schmitz, Troy (Thesis director) / Manfredo, Mark (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / Department of Supply Chain Management (Contributor) / W. P. Carey School of Business (Contributor)
Created2015-05
Description
Sprouts Farmers Market is a natural grocery retailer that has undertaken a major growth strategy in recent years, and as a result, will soon face the task of managing over 150 stores in 7 states. This rapid expansion has created a need for process improvement and automation for many tasks that have become too time consuming and cumbersome. As an intern working in the purchasing division of this company for over a year now, I have had the opportunity to identify some of these issues, one of which I have addressed through completion of my honors creative project.
ContributorsWeiss, Jesse (Author) / Shao, Benjamin (Thesis director) / Hayes, Collen (Committee member) / Couturier, Stuart (Committee member) / Barrett, The Honors College (Contributor)
Created2011-05
Description
The restaurant opening process for "Muse & Market" was documented and evaluated. For my creative project, I served as the Director of Business Development for "Muse & Market" and assisted in the carrying out of activities including supplier selection, functional retail assembly and other key decision making. I paralleled this experience by researching best practices in the restaurant industry. I performed research by reviewing academic literature and online sources and by interviewing marketing managers and restauranteurs in New York City and Phoenix, AZ. I compiled a list of best practices based off of the commonalities from my research and interviews. I then compared these findings to what I experienced at Muse & Market to determine which of Muse & Market's launch preparation activities aligned with which best practices. I also identified areas of improvement for Muse & Market based on this comparison. Lastly I offered my key takeaways from my experience as an aspiring entrepreneur in the restaurant industry.
ContributorsHyland, Ashley Lauren (Author) / Manfredo, Mark (Thesis director) / Davila, Eddie (Committee member) / Morrison School of Agribusiness (Contributor) / Department of Information Systems (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
Over the course of 2015-2017, the ASU-SCMA/UASGC Outreach program was developed at Arizona State University (ASU) to support both high school students and college students interested in supply chain management careers. In particular, the program targets the high school students of the Urban Assembly School for Global Commerce (UASGC) and the college students of the ASU Supply Chain Management Association (ASU-SCMA). High school students are partnered with college students in a year-long mentoring program that allows both parties to develop professional supply chain skills. The work of the ASU-SCMA/UASGC Outreach Program is particularly important because it provides UASGC with much needed resources to address urban poverty issues in New York using career and technical education. The Urban Assembly describes its student group as "at-risk, under-resourced youth," and of those youth: - 85% are low-income - 83% enter high school below grade level in at least one subject - 20% require Individualized Education Plans (Special Needs) (urbanassembly.org). The Outreach Program addresses the above issues by providing the high school students with collegiate mentors that develop supply chain and college readiness resources in the form of a case study, site tour, supply chain simulation and presentations. In order to be considered successful, the program must first, equip the high school mentees with tools and skills for a professional career, specifically supply chain management, that they would not otherwise be exposed to; and second, motivate the collegiate participants who are about to enter the workforce to continue to participate in mentoring throughout their careers. This program documents the efforts and results of the pilot year for the Outreach Program that took place from September 2016 through March 2017. Through this pilot program, it was determined that the ASU-SCMA/UASGC Outreach Program is effective and valuable. In fact, the program found that: - 75% of the high school students agreed or strongly agreed that the program helped them learn new business skills. - 75% of the high school students agreed that the program taught them new, interesting things about supply chain. - 75% of the high school students became more interested in college. 100% of the college mentors agreed or strongly agreed that they gained new and important supply chain and professional skills. The success of the pilot year has led to plans for the Outreach Program to become an annual project for ASU-SCMA. This is a program that will continue for the foreseeable future.
ContributorsLam, Tiffany Ai (Author) / Davila, Eduardo (Thesis director) / Manfredo, Mark (Committee member) / Department of Economics (Contributor) / Department of Information Systems (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12