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Strategies for the Recruitment of College Student Volunteers

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College students are historically an underrepresented demographic group of American volunteers. Based on a combination of research on volunteer motivations and a study conducted of Arizona State University students, this

College students are historically an underrepresented demographic group of American volunteers. Based on a combination of research on volunteer motivations and a study conducted of Arizona State University students, this paper identifies major motivations of college students for the purpose of pinpointing strategies to recruit college-aged volunteers for non-profit organizations and student-led service initiatives on college campuses. From a sample of 271 ASU students, it can be concluded that students are motivated to volunteer by enjoying the work that they are doing, caring about the cause they are working for, being asked to volunteer, and participating in volunteer work with a group or student organization to which they belong. All variable groups in this study represent actions and opinions of college volunteering unless otherwise specified. The respondents were most passionate about causes that involved education, poverty alleviation, working with children, and human rights. Additionally, the most effective avenues found for informing college students about volunteer opportunities were: email, social media, friends, word-of-mouth, and Volunteermatch.org. In other words, students are informed of events both personally and from the Internet. The most effective strategies identified to recruit college student volunteers include classroom announcements through student leaders, social media and Internet marketing, fliers around campus and in residence halls, and consistent emphasis on the impact that the students' efforts will have on the causes that they care most about.

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  • 2016-05

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The Motivations of College Students to Volunteer in Local Nonprofit Hospitals

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The purpose of this study is to assess the factors that motivate and influence 18-24-year-olds, compared to those of other age groups, to volunteer, specifically in local hospitals. Volunteers play

The purpose of this study is to assess the factors that motivate and influence 18-24-year-olds, compared to those of other age groups, to volunteer, specifically in local hospitals. Volunteers play an integral role towards sustaining nonprofit organizations (NPOs). For this reason, volunteers have the potential to impact the success and effectiveness of local NPOs including nonprofit hospitals such as Banner Health, Mayo Clinic, and HonorHealth. These hospitals rely on the services provided by volunteers to help facilitate their patient care and achieve their missions. An important component of the hospitals’ volunteer programs must focus on the recruitment and retention of volunteers. According to the Bureau of Labor Statistics, volunteer rates are lowest among 20-24-year-olds. Since most college students encompass the 18-24 age range, understanding the factors that motivate and influence them could indicate why there is a low number of hospital volunteers in this age group. ASU students were surveyed regarding their volunteer history, volunteer motivations, and volunteer constraints. Their responses were compared to survey results from local hospital volunteers to look for significant differences or similarities which are highlighted in this study. A total of 183 ASU students between the ages of 18 and 24 completed the survey, and 58 of those students identified as a prior or current hospital volunteer. Three ASU students participated in a focus group. Out of the five Arizona nonprofit hospitals contacted, only one participated in the study. Banner Thunderbird Medical Center (BTMC) had 34 active hospital volunteers complete the survey. The BTMC volunteers who participated in the study were between 14 and 83 years old with the most common age being 69 years old.

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  • 2019-05