Matching Items (18)
Description
This dissertation examines how direct selling organizations compel women to believe that direct selling is, among other things, centered on the needs of women. Drawing upon feminist interdisciplinary methodologies, this dissertation brings together qualitative, archival, and ethnographic materials to analyze direct selling through a technologies of gender framework. I argue that multi-level marketing direct selling companies (like Avon, Tupperware, Mary Kay, etc.) are able to turn belief into profits because they strategically tap into gender ideologies. I show that discursive technologies of gender coalesce with race and class discourses and are put to work by direct selling companies to construct a specific type of direct seller. This dissertation attempts to unpack the complex technologies of gender that direct selling women engage with while constructing their identities as workers and women. I argue that the companies in this study deliberately tap into women's anxieties and desires to blend their perceived gender roles with their need for income. I find that direct selling companies are exceptional at branding their businesses as uniquely suited for women and that this branding hinges upon the construction of a direct sales imaginary. I argue that the direct sales imaginary taps into powerful discourses of race, class, and gender to market the American dream to women who are seeking out a space that is empowering and inclusive. Because the direct selling industry tends to see an increase in profits and recruitment during economic recessions, it is likely that the current economic situation has channeled even more women toward direct sales as a fallback for uncertain economic futures. While some women may be inclined to view direct sales as an attractive employment alternative it is not a realistic means of supporting families during difficult economic times and this study might help some women make more informed decisions. Furthermore, this study brings to light how gender might be used to organize structural relationships between markets, people, and businesses.
ContributorsLamoreaux, Tiffany (Author) / Hibner Koblitz, Ann (Thesis advisor) / Fonow, Mary M (Committee member) / Leong, Karen (Committee member) / Arizona State University (Publisher)
Created2013
Description
This research examines the experiences and perceptions of immigrant and refugee women social entrepreneurs located within a context of economic instability, as well as the strategies that they develop to cope with such crises and volatility. To conduct this research I used a mixed-method, qualitative approach to data collection, including semi-structured, open-ended interviews and a focus group. I used feminist theory and a grounded theory approach to inform the design of my study; as such I acknowledge the participants as knowledge producers and allow for them to add in questions to the interviews and focus group and to comment on drafts of the written portion of the dissertation. The findings have indicated that these women are surviving the economic crisis by combining different income streams, including social entrepreneurship, traditional jobs and state and non-profit-aid. Moreover, the participants have found that besides monetary value, social entrepreneurship also provides alternative benefits such as personal sovereignty in their work environment, work-life balance and well-being. Also, personal history, and family and community embeddedness contribute to women's decisions to pursue social entrepreneurship. This research contributes to the growing body of research on gender and work and fills the gaps in literature currently existing in social entrepreneurship.
ContributorsBauer, Carrie (Author) / Jurik, Nancy (Thesis advisor) / Leong, Karen (Committee member) / Kerlin, Janelle (Committee member) / Arizona State University (Publisher)
Created2015
Description
The purpose of this mixed methods case study was to evaluate a dramatic arts curriculum focused on building protective factors including resiliency, cognitive flexibility, self-efficacy, and hope in eight to ten adolescent male sex offenders undergoing treatment at a residential behavioral health facility in Mesa, Arizona. The impetus for this research was suicide prevention efforts. Suicide is the second leading cause of death for ages 15-24 in the United States (CDC 2013), and prevention efforts demand complex approaches targeting major risk factors like lack of belonging and hopelessness. Arts-based prevention efforts have shown promise for building pro-social preventative factors.
ContributorsSchoenfelder, Joseph (Author) / Etheridge Woodson, Stephani (Thesis advisor) / Kelly, Anne (Committee member) / Leong, Karen (Committee member) / Arizona State University (Publisher)
Created2018
Description
The selfie craze has taken over smartphone users. Despite a wealth of published opinion pieces on the matter, there lacks a constructive and academically-based dialogue about selfies. "Presentation of Selfie" is a creative, interactive space that analyzes a sample of collected selfies. The project takes a look at how age, relationships and identities play a role in the social significance of selfie culture.
ContributorsJeffords, Alison Rae (Author) / McGibbney-Vlahoulis, Michelle (Thesis director) / Leong, Karen (Committee member) / Barrett, The Honors College (Contributor) / School of Social Transformation (Contributor) / Department of Marketing (Contributor)
Created2015-05
Description
While studying in Japan, I became fascinated by the variety shows my roommates would watch. These shows featured a flexible format with comedians and other entertainers participating in a wide variety of activities. For my senior creative project, I decided to determine what features were essential to Japanese variety shows, and to then use these features to create my own program.
In order to determine the essential features of Japanese variety television, I watched a total of 22 episodes of three popular Japanese variety shows: Gaki no tsukai ya arahende (ダウンタウンのガキの使いやあらへんで! Usually abbreviated as ガキの使い), London Hearts (ロンドンハーツ), and Utaban (うたばん). I chose these three shows because of their differing styles, popular comedic hosts, and impressive longevity, with a combined 58 years of runtime. Through my research, I was able to assemble the analyses of basic and technical features found in the next section of this document in addition to several pages of my own notes used to design my original program.
My own program, American Joke (アメリカンジョーク), is meant to be filmed in America featuring an entirely Japanese cast. The main idea of the show is to capitalize on the comedic potential of cultural differences by having Japanese comedians interact with American people and traditions.
In order to showcase the show, I filmed a short “sizzle reel” video featuring Japanese exchange students as the cast. Segments filmed included our “comedians” learning the high jump from ASU track athletes, bringing Japanese fermented soybeans to campus for American students to taste, and participating in an American-themed quiz show.
In order to determine the essential features of Japanese variety television, I watched a total of 22 episodes of three popular Japanese variety shows: Gaki no tsukai ya arahende (ダウンタウンのガキの使いやあらへんで! Usually abbreviated as ガキの使い), London Hearts (ロンドンハーツ), and Utaban (うたばん). I chose these three shows because of their differing styles, popular comedic hosts, and impressive longevity, with a combined 58 years of runtime. Through my research, I was able to assemble the analyses of basic and technical features found in the next section of this document in addition to several pages of my own notes used to design my original program.
My own program, American Joke (アメリカンジョーク), is meant to be filmed in America featuring an entirely Japanese cast. The main idea of the show is to capitalize on the comedic potential of cultural differences by having Japanese comedians interact with American people and traditions.
In order to showcase the show, I filmed a short “sizzle reel” video featuring Japanese exchange students as the cast. Segments filmed included our “comedians” learning the high jump from ASU track athletes, bringing Japanese fermented soybeans to campus for American students to taste, and participating in an American-themed quiz show.
ContributorsAmkraut, Elliott R. (Author) / Chambers, Anthony (Thesis director) / Wilson, Bradley (Committee member) / Maday, Gregory (Committee member) / Barrett, The Honors College (Contributor) / Department of Economics (Contributor) / School of International Letters and Cultures (Contributor)
Created2014-05
Description
In the current age, with media influence spreading through the entire world, formerly isolated regions and gated cultures became interconnected. With this globalization of culture came the communion between Japanese and Western media, especially animation and comics. Morality is often exemplified by heroes within a particular culture as figures for audiences to admire and draw values from, which can be a useful representation of that society's particular standards. The cultures' portrayal of heroism and morality through characterization and plot structure are emblematic not only of their original culture, but the new age of globalization as concepts previously considered unique to one region soon blended together through the world. From the Western "Hero's Journey" style mythos to the Japanese anime and manga heroes of the modern decades, we can see the growth and impact of globalization which caused new blends of portrayals and themes in revolutionary ways. The roots of the differences were found through research of popular culture and history of Japanese animation and Western comic books. Iconic Western comic book heroes such as Superman, Batman, and Wolverine are analyzed, followed by analysis and comparison to the Japanese parallel of the Japanese hero, specifically within Hirohiko Araki's acclaimed Jojo's Bizarre Adventure anime and manga franchise. Finally, the popular animated Western cartoon Avatar: The Last Airbender, known for its vast Eastern influence, meet the two worlds in the middle and epitomize the globalization of this concept of a hero's narrative. The purpose of this analysis is to understand the dynamics of cultural influence and cultural specificity, elucidating some stereotypes in contemporary culture brought by misconceptions and traditions in order to promote cross-cultural understanding.
ContributorsNguyen, Hau Trung (Author) / Wise, John MacGregor (Thesis director) / Wilson, Bradley (Committee member) / Harrington Bioengineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Students who study abroad often imagine their ideal life before arrival, but many do not intuit that in their desires lie future hardships. Successful Practices for Avoiding Culture Shock and Assimilating into Japanese Culture, a creative project, incorporates step-by-step tips, author anecdotes, real-life survey experiences, and literary references to help students adjust to the mental stresses that come with studying and living within a foreign culture. Three parts divide the brochure and promote self-empowerment and success. Topics include but are not limited to the importance of establishing goals in connection to study abroad, securing funds and scholarships, surviving international travel, building on failure, overcoming language learning plateaus, avoiding danger, perceiving beyond what is visible in the host culture, and reverse culture shock. By following the steps proposed in this brochure, students will be able to outsmart the negative aspects of culture shock. Although this brochure aims to be of use to anyone aspiring to study abroad, it primarily targets students who wish to study in Japan. For additional preparation, students will scrutinize Japan-America intercultural situations via activities and trace where instances of culture shock may arise. Perceptive students will realize that the homogenous nation emphasizes a group mentality, and that the individualistic and ethnocentric programming most Americans undergo serves no place in the collectivistic culture. A student will succeed not by imagining himself or herself as a visitor, but as someone who truly has a role in the society. If students do not impose their American disposition, but instead adopt characteristics that harmonize with a Japanese temperament, they will heighten their senses as a listener and observer, and thus find belonging in the culture.
ContributorsPhillips, Kayla Susanne (Author) / Wilson, Bradley (Thesis director) / Suhara, Eiji (Committee member) / Department of English (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
The paper analyzes Eiichiro Oda's One Piece and its depiction of sexuality and LGBT characters. The author puts forth that this representation is not only a positive representation, but is also important for the representation of LGBT in future anime and manga. In the first chapter, the author describes the history of male-male sexuality in Japan, starting from its recorded inception in writing, continuing into its proliferation in the Tokugawa period, and its declining in the Meiji period. This section highlights the major changes of male-male sexuality in Japan. The second chapter focuses on the latter half of the twentieth century, as LGBT began to take a new identity and a different kind of scrutiny by the public. The chapter continues through the decades as new terms are introduced and popularized to describe LGBT people. The chapter also describes some of the genres of male-male sexuality that became popular at the time. The third chapter is a focus on the title work: One Piece. In this chapter, the author analyzes several LGBT characters and their roles within the story. The author finds that the characters are developed thoroughly in contrast with most stereotypes in other works and in some ways reflect on Japanese society's treatment of LGBT. In the paper's conclusion the author examines another popular work directly influenced by One Piece that also contains LGBT characters. These characters also diverge from common stereotypes of LGBT characters, indicating a trend in popular works of depicting LGBT characters in a positive manner. The paper ultimately comes to the conclusion that this trend will continue in the future of anime and manga.
ContributorsTitus, Martin Paul (Author) / Hedberg, William (Thesis director) / Wilson, Bradley (Committee member) / School of Historical, Philosophical and Religious Studies (Contributor) / Computer Science and Engineering Program (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
ContributorsDolan, Kattie (Author) / Leong, Karen (Thesis director) / Wilson, Bradley (Committee member) / Barrett, The Honors College (Contributor)
Created2016-12
Description
This qualitative study examines how fathers, who stay home with their children and identify as the main care-giver within their family, construct their role as the primary caregiver. I analyze the narratives of stay-at-home fathers focusing on the thematic areas of isolation, resistance and the division of household labor. Unlike previous research, I examine the ways in which fathers construct their position as a stay-at-home father separate from the traditional stay-at-home mother role. Consequently, I focus on the constructions of masculinities by stay-at-home fathers that allows for the construction of the stay-at-home role to be uniquely tied to fatherhood rather than motherhood.
In this research, I explore three questions: 1) how do stay-at-home fathers construct their masculinity, specifically in relation to their social roles as fathers, partners, peers, etc.? 2) Is the negotiation of household labor, including care work and household tasks, in these families a reflection of shifting gender roles in the home where the primary caregiver is the father? 3) In what ways does social location and intersecting identities influence the ways in which fathers construct this stay-at-home identity?
My research emphasizes how these fathers understand their role as a stay-at-home father while challenging some traditionally dominant expectations of fatherhood. Specifically, I use themes of isolation, resistance, and the division of household labor in order to understand the multiple ways fathers experience their roles as stay-at-home parents.
In this research, I explore three questions: 1) how do stay-at-home fathers construct their masculinity, specifically in relation to their social roles as fathers, partners, peers, etc.? 2) Is the negotiation of household labor, including care work and household tasks, in these families a reflection of shifting gender roles in the home where the primary caregiver is the father? 3) In what ways does social location and intersecting identities influence the ways in which fathers construct this stay-at-home identity?
My research emphasizes how these fathers understand their role as a stay-at-home father while challenging some traditionally dominant expectations of fatherhood. Specifically, I use themes of isolation, resistance, and the division of household labor in order to understand the multiple ways fathers experience their roles as stay-at-home parents.
ContributorsSnitker, Aundrea Janae (Author) / Durfee, Alesha (Thesis advisor) / Jurik, Nancy (Committee member) / Menjivar, Cecilia (Committee member) / Leong, Karen (Committee member) / Arizona State University (Publisher)
Created2016