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Anytime a new product is brought to market or a new business is established, there are several legal and regulatory matters that must be addressed in order to achieve sustainable success. There are certain legal implications that every new business needs to consider, such as business structure, obtaining intellectual property,

Anytime a new product is brought to market or a new business is established, there are several legal and regulatory matters that must be addressed in order to achieve sustainable success. There are certain legal implications that every new business needs to consider, such as business structure, obtaining intellectual property, necessary licenses, agreements, liability, etc. In addition, there are also some regulations and laws that apply to only certain types of businesses. For products created for individuals with disabilities, some of these regulations include the Americans with Disabilities Act (ADA), the Web Content Accessibility Guidelines (WCAG), the Telecommunications Act of 1996, and the Individuals with Disabilities Act (IDEA). In this thesis, I study the disability product market, and the major legal and regulatory obstacles that a company might face in creating and marketing a product for consumers with either a mobile or visual disability. The research I conducted was based on a year-long project I completed in an interdisciplinary program called InnovationSpace. This paper introduces the program and our product, including a summary of the business model we created. Then, I discuss the findings of my research, before developing a plan for complying with the laws when taking our product, Naavi, to market. The major strategy discussed includes getting our product involved in public school districts through the IDEA, to give visually disabled students access to our product by making it a required component of their Individualized Education Plans (IEPs). Being able to do so would give our company an enormous business-to-business customer, which would be great for our company while simultaneously offering these students an opportunity to learn a valuable skill that can improve their daily lives.
ContributorsLeclair, Jordan Tyler (Author) / Trujillo, Rhett (Thesis director) / Koretz, Lora (Committee member) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
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Description
This thesis, entitled "A Community Perspective on Alcohol Education," was conducted over a ten month period during the Spring 2014 and Fall 2014 semesters, composed by Christopher Stuller and Nicholas Schmitzer. The research involved interviewing twelve professionals from Arizona State University and the City of Tempe to gather a holistic

This thesis, entitled "A Community Perspective on Alcohol Education," was conducted over a ten month period during the Spring 2014 and Fall 2014 semesters, composed by Christopher Stuller and Nicholas Schmitzer. The research involved interviewing twelve professionals from Arizona State University and the City of Tempe to gather a holistic view on alcohol education and alcohol safety as it involves the students at ASU. Upon completion of the interviews, recommendations were made regarding areas of improvement for alcohol education and alcohol safety at Arizona State University. These recommendations range from creating a mandatory alcohol education class to passing a Guardian Angel Law to creating a national network of alcohol education best practices. Through this thesis, the authors hope to prevent future alcohol related injuries, deaths, and tragedies. For the final display of this thesis a website was created. For the ease of reading, all information has been presented in text format.
ContributorsSchmitzer, Nicholas (Co-author) / Stuller, Christopher (Co-author) / Koretz, Lora (Thesis director) / Scott Lynch, Jacquelyn (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / School of Accountancy (Contributor) / Department of Supply Chain Management (Contributor)
Created2014-12
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Description
Modern Americans ignorantly live under a blanket of unread terms, conditions, and binding contracts. Often, these contracts (mostly associated with products and services) come and go with little effect. Periodically, the products or services cause the consumer harm, leading them to seek repair. The consumer then realizes that all the

Modern Americans ignorantly live under a blanket of unread terms, conditions, and binding contracts. Often, these contracts (mostly associated with products and services) come and go with little effect. Periodically, the products or services cause the consumer harm, leading them to seek repair. The consumer then realizes that all the fine print they failed to read makes an impactful legal difference. This paper analyzes the work of Professor Radin through her book, Boilerplate. It goes on to explore many other arguments presented by contract theorists and makes substantial claims regarding the dangers of boilerplate (unread terms and conditions).
ContributorsBecker, Alexander Daniel (Author) / Koretz, Lora (Thesis director) / Calleros, Charles (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / Department of English (Contributor)
Created2015-05
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Description
This thesis explores three predominant theories of language in cultures, considering them with the use of multilingual automated phone systems. It presents an analysis of Internet based (primarily through blogposts) reviews of such systems. As these reviews are insufficient to form a conclusion as to how the public sees such

This thesis explores three predominant theories of language in cultures, considering them with the use of multilingual automated phone systems. It presents an analysis of Internet based (primarily through blogposts) reviews of such systems. As these reviews are insufficient to form a conclusion as to how the public sees such systems, this thesis also presents an original study of 90 participants, which assesses both the functional difference between English only and multilingual systems, as well as respondents' personal ethical (as defined by participants themselves) beliefs as to the necessity of such multilingual automated systems. The study's primary hypotheses assert that these systems will not have any large functional difference, and that the majority of respondents will find the use of such multilingual automated systems ethically necessary. Both of these hypotheses are found to be correct.
ContributorsRupp, Garrett Adam (Contributor) / Koretz, Lora (Thesis director) / Kalika, Dale (Committee member) / Barrett, The Honors College (Contributor)
Created2015-05
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Description
Trekster is an online outdoor website that provides the tools and information necessary for any person to complete a given outdoor activity that matches his/her ability, age, location, and desires with a focus on United States National Parks and National Monument travel. Over time, Trekster will create a sizable repository

Trekster is an online outdoor website that provides the tools and information necessary for any person to complete a given outdoor activity that matches his/her ability, age, location, and desires with a focus on United States National Parks and National Monument travel. Over time, Trekster will create a sizable repository of trails and activities that reflect a geographically diverse nation and the equally diverse interests the population of the world seek to enjoy in these awe-inspiring locales. Trekster will focus on content creation and the updating of existing content to continually offer the most precise and voluminous information on a given trail, activity, or news item. Trekster is a Limited Liability Company with roots in Arizona and Colorado. Trekster will be managed by Kurtis Zinger, an outdoorsman and businessman keen on finding solutions to problems he has experienced in his travel planning within the national parks. The idea for Trekster originated with a lack of helpful content available from the National Park Service websites for travel to the United States National Parks and National Monuments. Visitation at parks has continued to increase most years over the past three decades, yet the National Parks Service has not been able to successfully serve the demand of an eager outdoor demographic. Trekster is designed for ease-of-use and its target market ranges from senior citizens and foreign visitors to American citizens that are avid backpackers, hikers, and/or campers. Trekster will provide these markets with the tools needed to improve their outdoor or National Park experience, especially because of the lack of these resources at other websites for a reasonable price. As revenue will be Trekster's primary revenue stream, but by keeping expenses limited to marketing efforts after the first year of operation, Trekster will reach its break-even point by 2017 and will make positive profits that grow exponentially during the years that follow. After 2020, Trekster will have content for all 50 states and will begin exploring unique ways to deliver content and explore other potential revenue sources. Trekster will be the premier online destination for travelers to National Parks and adventurers hoping to find more than a superficial introduction to a complex maze of information. By providing quality content free of charge, Trekster will become a favorite resource of outdoor enthusiasts and a source of community for those who find solace and adventure in the outdoors.
ContributorsZinger, Kurtis (Author) / Koretz, Lora (Thesis director) / Facinelli, Diane (Committee member) / Ehrlich, Susan (Committee member) / Barrett, The Honors College (Contributor)
Created2015-05
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Description
The following paper examines the current international code of ethics and customs accompanying global supply chain management. It specifically addresses the legal aspects that contemporary supply chains must consider when conducting business internationally as well as the customary traditions associated with major regions of current trade. In particular, it describes

The following paper examines the current international code of ethics and customs accompanying global supply chain management. It specifically addresses the legal aspects that contemporary supply chains must consider when conducting business internationally as well as the customary traditions associated with major regions of current trade. In particular, it describes the simultaneously growing and tepid interest in conducting business with the B.R.I.C. (Brazil, Russia, India, and China) countries to supplement the aforementioned topic with a contemporary issue. In particular, it details the amount, if any, of corruption occurring in each country and describes the influence that these practices have and the complications they create on international trade with the United States.
ContributorsChakkera, Shawn Vinay (Author) / Koretz, Lora (Thesis director) / Carter, Craig (Committee member) / Barrett, The Honors College (Contributor) / Department of Supply Chain Management (Contributor)
Created2014-05
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Description
A cost analysis was done on the participant recruitment for an ongoing research project to promote colon cancer screening in Phoenix, Arizona. The aim of the 5-year project is to navigate people, who do not regularly see primary care physicians, from the community to a nearby clinic to be screened,

A cost analysis was done on the participant recruitment for an ongoing research project to promote colon cancer screening in Phoenix, Arizona. The aim of the 5-year project is to navigate people, who do not regularly see primary care physicians, from the community to a nearby clinic to be screened, using an intervention strategy called tailored navigation. Through tailored navigation, participants' barriers to being screened are addressed by Community Health Navigators, who call the participant over the span of 8 weeks following an initial class at a community site and give them information on how to overcome his or her specific barrier. The objective of this cost analysis is to explore the costs of recruiting a participant from the community to the initial class to a potential program manager. The process of recruitment involved recruitment of a community site, project introduction, the sign-up of interested participants, eligibility, baseline, and consent tests, and the class itself. A Community Site Liaison recruits sites and schedules class times. The Community Health Navigator conducts eligibility, baseline, and consent surveys and teaches the class, a sixty minute presentation on colon cancer screening. The cost of recruitment per community site was $541.23, and the cost per participant attending class was estimated to be $1,594.41 per participant with variation between $1,379.97 and $1,770.71 in optimistic and conservative scenarios, respectively.
ContributorsMishra, Shovna (Author) / Koretz, Lora (Thesis director) / Larkey, Linda (Committee member) / Herman, Patricia M. (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor)
Created2014-05
Description
2 and a half years ago a group of ASU men heard the startling statistic that 1 in 4 women will experience completed or attempted sexual assault by the time they graduate college. This fact along with their experience of seeing how women are treated at ASU prompted them to

2 and a half years ago a group of ASU men heard the startling statistic that 1 in 4 women will experience completed or attempted sexual assault by the time they graduate college. This fact along with their experience of seeing how women are treated at ASU prompted them to create a culture where men respect women. Shortly after, a group of women noticed the impact these men were having on the campus and formed the club WoW Factor to come alongside Man Up. In 2013 both clubs came together to form The Respect Movement to combat the issue of sexual assault by building a culture of respect between men and women. The issue of sexual assault is not unique to just ASU. This is an epidemic on campuses all across the nation affecting thousands of lives in a very destructive way. I truly believe that the issue of sexual assault is this generation's civil rights issue, but I am excited because the solution has started right here at ASU. The Respect Movement is not trying to address every symptom of the culture of disrespect. We boiled down the culture of disrespect to arguably the most tangible and visible symptom which is the epidemic of sexual assault on our campus. Our response is to create a safe place, which is a culture of respect on how men and women relate, and it is based on timeless transcendent truths and core values. The problem of sexual assault exists because there is a culture of disrespect; it is between how men and women relate, and that's fed by what men believe about themselves and women, and what women believe about themselves and men. Very few cultural messages are saying that a man is someone who takes responsibility, rejects passivity, leads courageously, and initiates respect - which we define respect as putting others needs above our own. If we can get men believing different about who they are and what they value, their attitudes will change, followed by behavior - meanwhile they have people walking this out next to them modeling the right behavior ultimately experiencing real character change. It is also counter cultural to say that a woman is someone who takes responsibility, rejects devaluing messages, declares the worth of others, and influences through respect. If men and women are both going after those things, they will build healthy relationships and the issue of sexual assault will start to chip away. It has to be both going towards core values that challenge and change character. Because if positive character change happens we will see positive culture change. Our main goal is to build a culture of respect and end sexual assault. But you can't build a culture without leaders. Yes, this movement is seeking relationship with every student, but in order to change the culture and prevent crisis from happening, we have to not only build a hospital at the bottom, but a fence at the top. How we do that is by investing our mentorship into what we have identified as the leaders on both the High School and College campuses. That is, athletes on the high school campuses and Greek life on college campuses. We seek to train leaders to become relational mentors through life on life mentorship and modeling of the right behavior based on core values.
ContributorsMaenner, Justin Alan (Author) / Koretz, Lora (Thesis director) / Smith, Sr. (Committee member) / Novicky, Colton (Committee member) / Barrett, The Honors College (Contributor) / School of Arts, Media and Engineering (Contributor)
Created2015-05
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Description
The main objective of the research was to gather as much information and arguments about why we need to end the war on drugs and put them into one piece of work that was compelling and thorough, but also concise. This goal was achieved through first explaining how addiction is

The main objective of the research was to gather as much information and arguments about why we need to end the war on drugs and put them into one piece of work that was compelling and thorough, but also concise. This goal was achieved through first explaining how addiction is strongly related to the environment around the addict and whether they have adequate tools to bond with those around them. After coming to the conclusion that the war on drugs has been a failure and is misunderstood by most people, the strategy for legalization of recreational drugs was outlined as well as the economic, social, and health benefits of pursuing that strategy. The conclusion is that while the war on drugs has good intentions, it has been largely ineffective and imposed cruel punishments on addicts that end up causing more harm than they prevent, it is time to move forward and legalize all recreational drug use with licensed sales, harm reduction programs, and proper education to create a more effective strategy of preventing drug use and the harm it brings.
ContributorsArndt, Nicholas Brandon (Author) / Koretz, Lora (Thesis director) / Kashiwagi, Jacob (Committee member) / W. P. Carey School of Business (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
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Description
This research was aimed at identifying the problems of the kidney transplant market and then proposing business-minded solutions. The methodology that was used to compile research was an industry analysis, a business model canvas, the lean startup methodology, academic papers, popular culture references, previous and present marketing campaigns, an internshi

This research was aimed at identifying the problems of the kidney transplant market and then proposing business-minded solutions. The methodology that was used to compile research was an industry analysis, a business model canvas, the lean startup methodology, academic papers, popular culture references, previous and present marketing campaigns, an internship at a local hospital, and organ transplant databases. The problems I identified was that kidney transplant industry was favorable but had few competitors, a mounting demand with a lack of supply, a lack of public awareness, negative public perception, and incorrectly focused marketing campaigns. The solutions that I constructed were the endorsement of grocery retail clinics as a step to prevent a future increase in demand for kidneys, a hybridized opt-in system that would increase the supply of transplantable kidneys, a public awareness campaign that would increase the public's awareness and shift it into a positive light, and a refocused marketing campaign that centered on why people become donors. The implementation of these solutions should be solution1, then solution 3 and 4, and then after the public has enough time to ruminate, employ solution 2.
ContributorsParikh, Viniti Bhushan (Author) / Koretz, Lora (Thesis director) / Robert, Jason (Committee member) / Department of Management and Entrepreneurship (Contributor) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05