Matching Items (24)
Description
This dissertation examines how direct selling organizations compel women to believe that direct selling is, among other things, centered on the needs of women. Drawing upon feminist interdisciplinary methodologies, this dissertation brings together qualitative, archival, and ethnographic materials to analyze direct selling through a technologies of gender framework. I argue that multi-level marketing direct selling companies (like Avon, Tupperware, Mary Kay, etc.) are able to turn belief into profits because they strategically tap into gender ideologies. I show that discursive technologies of gender coalesce with race and class discourses and are put to work by direct selling companies to construct a specific type of direct seller. This dissertation attempts to unpack the complex technologies of gender that direct selling women engage with while constructing their identities as workers and women. I argue that the companies in this study deliberately tap into women's anxieties and desires to blend their perceived gender roles with their need for income. I find that direct selling companies are exceptional at branding their businesses as uniquely suited for women and that this branding hinges upon the construction of a direct sales imaginary. I argue that the direct sales imaginary taps into powerful discourses of race, class, and gender to market the American dream to women who are seeking out a space that is empowering and inclusive. Because the direct selling industry tends to see an increase in profits and recruitment during economic recessions, it is likely that the current economic situation has channeled even more women toward direct sales as a fallback for uncertain economic futures. While some women may be inclined to view direct sales as an attractive employment alternative it is not a realistic means of supporting families during difficult economic times and this study might help some women make more informed decisions. Furthermore, this study brings to light how gender might be used to organize structural relationships between markets, people, and businesses.
ContributorsLamoreaux, Tiffany (Author) / Hibner Koblitz, Ann (Thesis advisor) / Fonow, Mary M (Committee member) / Leong, Karen (Committee member) / Arizona State University (Publisher)
Created2013
Description
The jobless recovery of the Great Recession has led policymakers and citizens alike to ask what can be done to better protect regions from the cascading effects of an economic downturn. Economic growth strategies that aim to redevelop a waterfront for tourism or attract high growth companies to the area, for example, have left regions vulnerable by consolidating resources in just a few industry sectors or parts of town. A promising answer that coincided with growing interest in regional innovation policy has been to promote entrepreneurship for bottom-up, individual-led regional development. However, these policies have also failed to maximize the potential for bottom-up development by focusing on high skill entrepreneurs and high tech industry sectors, such as green energy and nanotechnology. This dissertation uses the extended case method to determine whether industry cluster theory can be usefully extended from networks of high skill innovators to entrepreneurs in traditional trades. It uses U.S. Census data and in-person interviews in cluster and non-cluster neighborhoods in Dayton, Ohio to assess whether traditional entrepreneurs cluster and whether social networks explain high rates of neighborhood self-employment. Entrepreneur interviews are also conducted in Raleigh, North Carolina to explore regional resilience by comparing the behavior of traditional entrepreneurs in the ascendant tech-hub region of Raleigh and stagnant Rustbelt region of Dayton. The quantitative analysis documents, for the first time, a minor degree of neighborhood-level entrepreneur clustering. In interviews, entrepreneurs offered clear examples of social networks that resemble those shown to make regional clusters successful, and they helped clarify that a slightly larger geography may reveal more clustering. Comparing Raleigh and Dayton entrepreneurs, the study found few differences in their behavior to explain the regions' differing long-term economic trends. However, charitable profit-seeking and trial and error learning are consistent behaviors that may distinguish traditional, small scale entrepreneurs from larger export-oriented business owners and contribute to a region's ability to withstand recessions and other shocks. The research informs growing policy interest in bottom-up urban development by offering qualitative evidence for how local mechanics, seamstresses, lawn care businesses and many others can be regional assets. Future research should use larger entrepreneur samples to systematically test the relationship between entrepreneur resilience behaviors to regional economic outcomes.
ContributorsAuer, Jennifer Claire (Author) / Chapman, Jeffrey (Thesis advisor) / Johnston, Erik W., 1977- (Committee member) / Jurik, Nancy (Committee member) / Arizona State University (Publisher)
Created2013
Description
This dissertation focused on the links among micro-enterprise development (MD), social capital building, and the accompanying social lives of Chinese female entrepreneurs in two China's urban areas—Nanjing and Haikou. It engaged with a few important discussions concerning China’s liberal politics during the reform era, the global trend of neo-liberal capitalism, and the social construction of a new worker-subject—the Chinese urban female entrepreneur shaped by the hybrid marriage of state politics and global capital. The research findings from this research project contributed to the tradition of feminist theories, which endeavors to explore the relationship between neo-liberalism and gender. In particular, gender was found to concretize the ways in which neo-liberal ideological forces have attempted to capture and exploit the productivity of women’s labor
Drawing upon the data from in-depth interviews, participatory observations, and secondary data gathering, I examined the diffusion of the Western-centric concept and phenomena of social capital building in order to answer the question how Chinese women's life was inscribed in the larger context of China's relationship to global capitalism. My research findings manifested that the respondents considered affections (e.g., inter-dependence, obligation, and mutual trust) to be the foundation of establishing and maintaining their social networks regardless of the government's emphasis on market principles and the utility-based social capital conception. This opened up a new way of re-theorizing social capital. This dissertation also focused on how China’s integration with the global economy has affected women’s social identity construction. It emphasized the interaction between gender and class as one of the most salient sites where ideal citizens of China are imagined. Drawing from the perspectives of the respondents, I found that femininity has never been eliminated by the Chinese government. It has existed in China’s MD to challenge the government’s attempt of promoting the agendered (gender-neutral), universal model of women’s participation in self-employment. Moreover, I asserted that class was individualized while penetrating into other dimensions of identity (especially gender). The transformed dimensions of identity constituted a set of stratification schemes that constantly reshuffled social stratifications for maximizing the state’s profits from the control of citizens.
Drawing upon the data from in-depth interviews, participatory observations, and secondary data gathering, I examined the diffusion of the Western-centric concept and phenomena of social capital building in order to answer the question how Chinese women's life was inscribed in the larger context of China's relationship to global capitalism. My research findings manifested that the respondents considered affections (e.g., inter-dependence, obligation, and mutual trust) to be the foundation of establishing and maintaining their social networks regardless of the government's emphasis on market principles and the utility-based social capital conception. This opened up a new way of re-theorizing social capital. This dissertation also focused on how China’s integration with the global economy has affected women’s social identity construction. It emphasized the interaction between gender and class as one of the most salient sites where ideal citizens of China are imagined. Drawing from the perspectives of the respondents, I found that femininity has never been eliminated by the Chinese government. It has existed in China’s MD to challenge the government’s attempt of promoting the agendered (gender-neutral), universal model of women’s participation in self-employment. Moreover, I asserted that class was individualized while penetrating into other dimensions of identity (especially gender). The transformed dimensions of identity constituted a set of stratification schemes that constantly reshuffled social stratifications for maximizing the state’s profits from the control of citizens.
ContributorsZhang, Dongling (Author) / Jurik, Nancy (Thesis advisor) / Quan, H.L.T. (Thesis advisor) / Mackinnon, Stephen (Committee member) / Arizona State University (Publisher)
Created2015
Description
Assessment practices in U.S. schools have become a greatly debated topic since the passage of the No Child Left Behind Act of 2002. In response to these new guidelines, schools and teachers have made adjustments in the ways they implement assessment practice and utilize assessment data -- ultimately impacting the lives of students and their educational outcomes. Using elements of Bourdieu's Theory of Practice as a lens to consider both context and implications of assessment practices within this new legislative era, a case study is focused on the lives of teachers and students within a single U.S. middle school. This study synthesizes secondary data in the form of standardized test scores, teacher grades in math and reading, a student grit survey, along with student narratives and teacher observations to reveal the ways in which assessment practice structures the classroom field. Findings reveal the conflicting ways in which teachers and students navigate a system framed by bureaucratic legitimacy. For teachers, issues of assessment rules and time constraints lead to frustrations and bureaucratic slippage. Conversely, students implement strategies to resist and manage the routine assessment practices of teachers.
ContributorsBroberg, Gregory B (Author) / Jurik, Nancy (Thesis advisor) / Cavender, Gray (Committee member) / Schneider, Anne L (Committee member) / Arizona State University (Publisher)
Created2015
Description
This research examines the experiences and perceptions of immigrant and refugee women social entrepreneurs located within a context of economic instability, as well as the strategies that they develop to cope with such crises and volatility. To conduct this research I used a mixed-method, qualitative approach to data collection, including semi-structured, open-ended interviews and a focus group. I used feminist theory and a grounded theory approach to inform the design of my study; as such I acknowledge the participants as knowledge producers and allow for them to add in questions to the interviews and focus group and to comment on drafts of the written portion of the dissertation. The findings have indicated that these women are surviving the economic crisis by combining different income streams, including social entrepreneurship, traditional jobs and state and non-profit-aid. Moreover, the participants have found that besides monetary value, social entrepreneurship also provides alternative benefits such as personal sovereignty in their work environment, work-life balance and well-being. Also, personal history, and family and community embeddedness contribute to women's decisions to pursue social entrepreneurship. This research contributes to the growing body of research on gender and work and fills the gaps in literature currently existing in social entrepreneurship.
ContributorsBauer, Carrie (Author) / Jurik, Nancy (Thesis advisor) / Leong, Karen (Committee member) / Kerlin, Janelle (Committee member) / Arizona State University (Publisher)
Created2015
Description
The purpose of this mixed methods case study was to evaluate a dramatic arts curriculum focused on building protective factors including resiliency, cognitive flexibility, self-efficacy, and hope in eight to ten adolescent male sex offenders undergoing treatment at a residential behavioral health facility in Mesa, Arizona. The impetus for this research was suicide prevention efforts. Suicide is the second leading cause of death for ages 15-24 in the United States (CDC 2013), and prevention efforts demand complex approaches targeting major risk factors like lack of belonging and hopelessness. Arts-based prevention efforts have shown promise for building pro-social preventative factors.
ContributorsSchoenfelder, Joseph (Author) / Etheridge Woodson, Stephani (Thesis advisor) / Kelly, Anne (Committee member) / Leong, Karen (Committee member) / Arizona State University (Publisher)
Created2018
Description
This study examines the representation of Asian online brides by studying the images and profiles that are advertised on Asianonlinebrides.com. To do so, I combined the history and growth of the Human Trafficking industry, the idea of the Asian “exotic OTHER,” the power and structured/constrained agency, and social construction of gender theories. In particular, I utilized a mixed methods approach for data collection. The content and visual analysis in this study provided the two sides of the analytic coin: the written and the visual. I am particularly interested in the narrative comments offered by the prospective brides, e.g., what they state to be their preferences in their dream man/husband, and the personality traits, and characteristics that they write about themselves. The following were examined: the gender displays, picture frames, feminine touch, and the ritualization of subordination. For example, body language, clothing, skin, hair color, and texture, bone structure, posture, etc. I argue that this data alerts us to the whole host of ideas, assumptions, social, cultural, and gender constructions. The power relations that exceeds the text and inform us of these online brides. The findings have indicated that these women are vulnerable and caught within oppressive social structures. They have nevertheless utilized those structures to their advantage. By doing so, the brides have acted as assertive agents in that they have looked out for the interests of both themselves and their families. Moreover, a significant body of data was provided first hand through the written and visual narratives of the online brides. These brides have offered valuable insight into the field of Asian online brides. Their stories have presented a unique perspective to the online brides’ process that can only be captured through the narratives provided in this research.
ContributorsDai, Linh K (Author) / Cavender, Gray (Thesis advisor) / Jurik, Nancy (Committee member) / Swadener, Elizabeth (Committee member) / Tibbs, Donald (Committee member) / Arizona State University (Publisher)
Created2019
Description
Despite equal opportunity legislation, female firefighters (3.4 percent) remain underrepresented compared to their male counter parts (97 percent) in the United States (NPFA, 2012). I question why there are so few women pursuing a firefighting career and if there are any organizational, cultural, or structural barriers which affect the retention and recruitment of women. My research entails observations and interviews with staff at three firefighting stations in my community; my data spanned both individual background and organizational dynamics. Across the firefighting occupation, my analysis focuses on understanding the recruitment process and early phases of firefighting careers to understand the ways in which women might be encouraged and discouraged into the occupation. In this paper, I begin with a literature review about the history and status of women in the field, comparisons with barriers faced by women in other traditionally male fields such as policing since there is limited literature on women in firefighting, efforts undertaken to increase the percentages of women in firefighting, and the organizational dynamics of firefighting highlighted in prior research. From this review I develop an analytic framework for my analysis. After a review of my research methodology, I turn to my analysis of recruitment and probationary stages in firefighting and how these stages affect recruitment and retention of women. First, I review how social networks facilitate pre-employment socialization which enhances candidate work opportunities in firefighting. Second, I examine the recruitment process and criteria for hiring and the ways in which the same social networks facilitate success in the probationary phases of employment. Third, I highlight issues of stereotypical masculine images associated with becoming a good firefighter. By focusing on the recruitment and hiring processes, training and probationary periods, and inherent masculinities prevalent in the fire organization, I am able to identify some key issues and apply them to the fire organization.
ContributorsMoser, Sarah Elizabeth (Author) / Jurik, Nancy (Thesis director) / Cavender, Gray (Committee member) / School of Social Transformation (Contributor) / Sanford School of Social and Family Dynamics (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Social media is an increasingly pertinent facet of popular culture. Research has found that a rape culture, a culture that tolerates and condones sexual assault, is evident in many forms of pop culture. This study looks at the way sexual assault is discussed in social media through an examination of Internet memes, trends and images that go viral online. The study found that there is evidence to belief a rape culture exists online. It offers solutions for decreasing incidences of gender-based attacks online.
ContributorsOrtiz, Analise Tomai (Author) / Durfee, Alesha (Thesis director) / McGibbney-Vlahoulis, Michelle (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2014-12
Description
Since her debut in 1930, Nancy Drew has been an extremely popular character and icon for adolescent girls. Created by Edward Stratemeyer and developed by Mildred Wirt Benson and Harriet Stratemeyer Adams, Nancy Drew continues to influence and inspire generations of readers. Readers are drawn to Nancy Drew's character and her ability to escape into the world of River Heights, away from the tumultuous climate of the Great Depression and ensuing wars. Significantly, Nancy Drew's enduring power and influence stems from five cultural and social paradoxes: child v. adult, masculine v. feminine, independent v. dependent, single v. couple, and classic v. modern. This thesis explores how throughout the series, Nancy embodies each extreme of these dualities, which gives her the power to be everything to everyone. Nancy derives power from these five paradoxes, which by definition are contradictory, but afford her special privileges in her fictional world. In embodying these binaries, Nancy Drew provides adolescent readers with an escape from and a role model for adolescence and future adulthood.
ContributorsPetersen, Monica Leigh (Author) / Blasingame, James (Thesis director) / McGibbney-Vlahoulis, Michelle (Committee member) / Barrett, The Honors College (Contributor) / Department of English (Contributor) / W. P. Carey School of Business (Contributor)
Created2014-12