Matching Items (23)

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QUALITIES OF EXEMPLARY CUSTOMER SERVICE: CAPTURING THE COMPLETE STARBUCKS GUEST EXPERIENCE

Description

In my exploration of the expectations of customer service that people have in regards to their visits at Starbucks retail stores, I will utilize Laswell's Model of Communication and the

In my exploration of the expectations of customer service that people have in regards to their visits at Starbucks retail stores, I will utilize Laswell's Model of Communication and the theory of symbolic interactionism to guide my findings. These overarching ideas provide a foundation for understanding the communication process as a whole, and will therefore allow us to extract meaningful information from regular interactions between Starbucks employees and consumers. Additionally, my goal is for these discoveries to produce insight in regards to critical customer service qualities that other businesses should incorporate into their own customer service programs in order to find success.

Contributors

Agent

Created

Date Created
  • 2014-12

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Comparing Website Recall on Mobile Devices: Smartphones vs. Tablets

Description

Website usage on both smartphone and tablet devices is rapidly increasing. Website success hinges largely upon how well information on the site is recalled and perceived. The purpose of this

Website usage on both smartphone and tablet devices is rapidly increasing. Website success hinges largely upon how well information on the site is recalled and perceived. The purpose of this study is to explore the question of whether or not the differences in display size and resolution of smartphone versus tablet devices affect the recall of website information. I hypothesize that tablets will produce greater website recall than smartphones, due to their larger screen size and higher resolution which may reduce cognitive strain. During the study, participants viewed a sample website for two minutes on either an iPhone or iPad, and then participated in a brief 20 question memory test to evaluate how well they remembered the website information. Although test scores for the iPad users were about one test point higher than test scores for the iPhone users, the difference was not statistically significant. However, the study was limited by the low sample size (n = 94). This indicates that further research may find that tablets indeed allow for increased recall of certain kinds of website content.

Contributors

Agent

Created

Date Created
  • 2013-05

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Attitudes Toward Intercultural Friends and Dating of Chinese Students at Arizona State University

Description

This study investigates the relationship between intercultural friendships and attitudes towards intercultural dating—from the perspective of Asian students studying in the United States. Twenty Chinese students completed an online,

This study investigates the relationship between intercultural friendships and attitudes towards intercultural dating—from the perspective of Asian students studying in the United States. Twenty Chinese students completed an online, 19-item questionnaire (Survey Monkey) surveying the cultural diversity of their friendships (age, gender, religion, nationality, and language) and also their attitudes toward dating White U.S. Americans. The data were submitted to statistical tests and the results revealed no significant correlation between success in developing U.S. American friends, diversity of friendship networks, and interest in dating a White U.S. American. These non-significant results may be due to a limitation of the study--the small number of respondents. However additional findings revealed a high percentage of respondents expressed interest in making friends and dating White U.S. Americans. They also identified major challenges involved--language barriers and cultural differences. Finally, future research directions and applications of research findings are presented.

Contributors

Agent

Created

Date Created
  • 2013-05

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TEXTING: A STUDY OF RELATIONAL MAINTENANCE, EQUITY, AND CLOSENESS

Description

Abstract Although sending mobile phone text messages, or texting as many people call it, is a very common form of communication, it is still a fairly new technology. Because of

Abstract Although sending mobile phone text messages, or texting as many people call it, is a very common form of communication, it is still a fairly new technology. Because of this, there is not a great deal of research on it. This study seeks to discover how young adults use texting for relational maintenance as well as study equity, closeness, and to discover sex/gender differences. Data was collected through an online survey. Students were offered extra credit for taking this survey, however some students took the survey with no direct benefit to themselves. Scales were created based on the scales of previous research and modified for texting. Results indicated that texting is used for relational maintenance and there was a significant correlation between using maintenance strategies through texting and closeness. In addition, there were significant correlations between the use of maintenance strategies and equity as well as being underbenefited, however, no correlation was found between the use of relational maintenance strategies and overbenefitedness. Finally, results indicated that sex differences were very minor, the only sex difference was that women use positivity more than men. Gender differences accounted for much more differences in that while femininity was partially associated with the use of relational maintenance strategies, there was a much stronger correlation between the strategies and masculinity. Direction for future research is assessed.

Contributors

Agent

Created

Date Created
  • 2014-05

Johnny Huntsman: An American Superhero

Description

Children's book on life and career of Governor Jon Huntsman with civics lessons tied into story. Context paper explaining political science and communication theories as well as background on creative project.

Contributors

Agent

Created

Date Created
  • 2014-05

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The Influence of Soul Perception on Concepts of Self

Description

Perceptions of the self differ between cultures, generally between those cultures in the West and East. Some of the ways that these individuals from these cultures may differ are in

Perceptions of the self differ between cultures, generally between those cultures in the West and East. Some of the ways that these individuals from these cultures may differ are in their self-construal, their collectivist and individualist tendencies, and how they perceive control in their lives. The current study proposes that some of these differences are influenced by different concepts individuals hold regarding the "soul", or inner self. These concepts may be promoted by the different religious beliefs prominent in different regions. The Soul Perception Index, being developed through this study, measures belief in multiple souls, a universal soul, a single soul, or no soul. It was predicted that a belief in a single soul will correlate with an individual view of the self (individualism, independent self-construal, internal locus of control), and a universal or multi-soul belief will correlate with an interdependent view of the self (collectivism, interdependent self-construal, and external locus of control). We found that these variables did not significantly differ in their relationships with soul belief. However, Indian Hindu participants and Chinese participants seemed to score highly on all self-view variables and all soul perception types indicating that individuals from these cultures may be more predisposed to hold opposing beliefs simultaneously while US Christians are not.

Contributors

Agent

Created

Date Created
  • 2016-12

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The Effects of Christianity and Hinduism on Environmentalism

Description

This research examined the influence that Christian and Hindu religious beliefs have on environmentalism; specifically, whether beliefs that one would return to this earth after death (i.e., a belief in

This research examined the influence that Christian and Hindu religious beliefs have on environmentalism; specifically, whether beliefs that one would return to this earth after death (i.e., a belief in reincarnation) and how the world might end may explain more positive attitudes toward the environment. Participants were 533 self-identified Christians and Hindus in the United States and India who completed an online survey assessing religiosity, positive attitudes towards environmentalism, afterlife beliefs, and eschatological beliefs. Christians showed significantly lower ratings of environmentalism compared with Hindus. There were also significant negative differences found based on beliefs about heaven, eschatology beliefs, and increased religiosity in Christians, and significant positive differences found based on reincarnation, eschatology beliefs, and increased religiosity in Hindus. Overall, these results suggest that Christians are less likely to have positive attitudes toward environmentalism compared with Hindus, and that beliefs about the afterlife and the end of the world were significant predictors of environmentalist attitudes.

Contributors

Agent

Created

Date Created
  • 2016-12

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Responses to Cheating in Need-Based Transfers: An Agent Based Model

Description

Gift-giving economies are economic models that freely give resources rather than barter for them or purchase them from market. Need-based transfers fit into this economic model by freely giving resources

Gift-giving economies are economic models that freely give resources rather than barter for them or purchase them from market. Need-based transfers fit into this economic model by freely giving resources on the basis of need, provided the giver can spare the resources. The Maasai are an East African pastoral tribe that practices need-based transfers through a tradition they call osotua. If they have a partner with an established osotua relationship, then they will give any amount of cattle that partner request, provided they can spare the cattle. Cheating each other is unheard of in this tradition, but for this simulation I am introducing cheating into this economic model through feigning need. If a cheater is not in need, they will act like they are in need. If they are in need, then the cheater will request more cattle than what they need to survive. I am testing two different responses to cheating: walking-away and punishing. In the walk-away condition, the victim ends their osotua partnership and establishes a new one. In the punishment condition, a portion of the cheater's stolen cattle is destroyed.

Contributors

Agent

Created

Date Created
  • 2016-12

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Implicit Theories: Influences on Impression Management, Motivation, Empowerment, and Guilt

Description

The following study applies research on Implicit Person Theory (IPT) to the context of organizational communication. IPT scholars argue that most individuals ascribe to one of two groups regarding perceptions

The following study applies research on Implicit Person Theory (IPT) to the context of organizational communication. IPT scholars argue that most individuals ascribe to one of two groups regarding perceptions of ability: entity or incremental theorists. Entity theorists believe abilities are fixed, unchanging, and constant, whereas incremental theorists believe abilities are changeable, malleable, and subject to development. Incremental theories are a predictor of success, while entity theories can stifle development (e.g., Dweck, 2006). This study explores the relationship employees' mindsets have on the organization, including learner empowerment, impression management, organizational dissent, and guilt. The present study reasons that incremental (versus entity) theorists will exhibit higher perception of learner empowerment, lower expression of impression management behaviors, higher expression of organizational dissent, and a lower perception of organizational related guilt. No significant results were found on the directional relationships predicted; however, this study presents implications for future research in the area of IPT and organizational communication.

Contributors

Agent

Created

Date Created
  • 2016-05

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The Effects of Sex Ratio, Class Size, and Teaching Methods on Communication in College Classrooms

Description

Classroom communication is imperative in the creation of a classroom environment that encourages participation and inter-student relationships. Several factors that may influence these variables, such as female-to-male sex ratio, have

Classroom communication is imperative in the creation of a classroom environment that encourages participation and inter-student relationships. Several factors that may influence these variables, such as female-to-male sex ratio, have not been studied in depth. This study examined the impact of class size, female-to-male ratio, and teaching method on individual participation and class interactions. Class size was negatively related to individual verbal participation, classroom connection, classroom animation, and classroom intimacy and positively related to classroom nonimmediacy. Female-to-male sex ratio was positively associated with classroom connection, animation, and intimacy. Class activities were positively related to individual verbal participation, classroom connection, classroom animation, and classroom intimacy and positively related to classroom nonimmediacy. The use of videos in the classroom was positively associated with classroom animation and intimacy while other technologies were not significantly correlated with any variables. These findings suggest that the ideal classroom should have a small number of students and utilize interactive class activities. Furthermore, women should be encouraged to take classes that are traditionally dominated by men and future research should focus on how gender is connected to the variables in this study.

Contributors

Agent

Created

Date Created
  • 2015-05