Matching Items (16)

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SPROUTS NEW ITEMS NETWORK

Description

Sprouts Farmers Market is a natural grocery retailer that has undertaken a major growth strategy in recent years, and as a result, will soon face the task of managing over

Sprouts Farmers Market is a natural grocery retailer that has undertaken a major growth strategy in recent years, and as a result, will soon face the task of managing over 150 stores in 7 states. This rapid expansion has created a need for process improvement and automation for many tasks that have become too time consuming and cumbersome. As an intern working in the purchasing division of this company for over a year now, I have had the opportunity to identify some of these issues, one of which I have addressed through completion of my honors creative project.

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Date Created
  • 2011-05

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Adoption and business value of mobile retail channel: a dependency perspective on mobile commerce

Description

Forrest Research estimated that revenues derived from mobile devices will grow at an annual rate of 39% to reach $31 billion by 2016. With the tremendous market growth, mobile banking,

Forrest Research estimated that revenues derived from mobile devices will grow at an annual rate of 39% to reach $31 billion by 2016. With the tremendous market growth, mobile banking, mobile marketing, and mobile retailing have been recently introduced to satisfy customer needs. Academic and practical articles have widely discussed unique features of m-commerce. For instance, hardware constraints such as small screens have led to the discussion of tradeoff between usability and mobility. Needs for personalization and entertainment foster the development of new mobile data services. Given distinct features of mobile data services, existing empirical literature on m-commerce is mostly from the consumer side and focuses on consumer perceptions toward these features and their adoption intentions. From the supply side, limited data availability in early years explains the lack of firm-level studies on m-commerce. Prior studies have shown that unclear market demand is a major reason that hinders firms' adoption of m-commerce. Given the advances of smart phones, especially the introduction of the iPhone in 2007, firms recently have started to incorporate various mobile information systems in their business operations. The study uses mobile retailing as the context and empirically assesses firms' migration to this new sales venue with a unique cross-sectional dataset. Despite the distinct features of m-commerce, m-Retailing is essentially an extended arm of e-Retailing. Thus, a dependency perspective is used to explore the link between a firm's e-Retail characteristics and the migration to m-Retailing. Rooted in the innovation diffusion theory, the first stage of my study assesses the decision of adoption that indicates whether a firm moves to m-Retailing and the extent of adoption that shows a firm's commitment to m-Retailing in terms of system implementation choices. In this first stage, I take a dependency perspective to examine the impacts of e-Retail characteristics on m-Retailing adoption. The second stage of my study analyzes conditions that affect business value of the m-Retail channel. I examine the association between system implementation choices and m-Retail performance while analyzing the effects of e-Retail characteristics on value realization. The two-stage analysis provides an exploratory assessment of firm's migration from e-Retailing to m-Retailing.

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Created

Date Created
  • 2013

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PPP模式是推动电子政务平台健康发展的良药吗? --来自华东地区50个城市政务App的面板数据分析

Description

当前各个城市都在努力推动“互联网+政务”的公共服务新模式,打造政府公共服务平台,提供“一站式”的服务资源,以民众需求为中心,解决民众信息查询、政府办事预约、政策咨询等公共活动的需要。可以看出,政务平台给民众的生活带来极大的便利,是当前各地政府响应中央建立“智慧城市”“数字中国”的重要举措。

本课题发现当前的政务平台逐步引入PPP模式,借助社会资源开发政务平台。但是,PPP模式是否有利于政务平台的建设,受到哪些因素的制约,如何更好地利用PPP模式进行开发工作,这些问题在现前的研究中没有得到很好地探索。带着这些问题,本课题对PPP模式在政务平台建设中的作用进行了深入剖析。主要研究内容如下:

在第一部分中,本课题政府公共服务和政务相关理论进行了全面整理,发现政务平台要想走出一条健康发展之路,需要借助社会资源进行市场化,而PPP模式符合当前政务平台建设的需要。本文对PPP模式在国内外电子政务的应用进行了分析,提出了本文的研究主题。

在第二部分中,本文对华东地区50座城市的政务平台进行了调研,对常见问题进行了整理,发现PPP模式已经广泛应用于政务平台建设中,且主要有四种模式,本文对50座城市的政务平台建设情况进行了数据采集,并进行了深入分析。

在第三部分中,结合调研现状和文献研究成果,提出了PPP模式影响政务平台建设的相关假设,并构建了计量模型。通过短面板分析验证假设,并进行了Robust分析,证实结论的普适性。

在第四部分中,本文分析了研究结果,认为政务平台采用PPP模式能够有效促进政务平台的建设水平,提高用户满意度;并且PPP模式与合作企业的估摸、信息的透明程度和平台的交互能力存在显著的交互作用,共同影响用户对政务平台的评价。政府引入PPP模式,充分对接可利用资源,并加强盈利控制,对当前政务平台的建设是具有积极意义的。

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Date Created
  • 2019

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Traditional Media and New Media Advertising Cost Differentiation Research

Description

This study examines the 3 key questions of media budget allocation, to find our a better invest model. Including spending share of traditional media and digital media, program selection strategy

This study examines the 3 key questions of media budget allocation, to find our a better invest model. Including spending share of traditional media and digital media, program selection strategy and duration mix optimization to analyse the trend of sample A (a global cosmetic brand) . Based on every test media campaign, we do research of media performance and sales volumn, add youth consumer behavior result, to develop a media investment ROI model for this brand. Create the evaluation system according to past big data and find the learnings of different length TVC usage. Of course all relavant findings and implications will be summarized after every section.

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Created

Date Created
  • 2018

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区块链DApp治理影响因素研究

Description

区块链技术应用(DApp)最早出现在数字货币交易上,也有部分DApp涉及游戏、音乐、教育、出行等场景,但是由于前几年DApp还属于新生事物,多数社会大众对其了解程度不高,加之多数DApp开发和优化的水平有限,用户体验较差,因此并没有良好的市场表现。

尽管如此, 2017年11月一款叫CryptoKitties的区块链游戏正式上线,并且在短时间之内引爆了整个区块链,游戏交易量在1个月内暴涨至1.7万。随后风险资本不断进入区块链行业,并且催生出一大批区块链DApp出来,涉及的应用场景进一步拓展到游戏、赌博、社交、金融、市场、保险、健康等领域。如何设计一套有效的治理机制,从而实现用户留存高、项目前景好,成为多数区块链DApp最为关注的问题。

本文选择CryptoKitties、Mycryptohero、Steemit和NeoWorld这四款区块链DApp作为案例研究对象,通过归纳总结发现这四款DApp都将游戏性、通证经济、社群生态和网络效应作为共同的治理方式。基于这四方面,本文对四款DApp的异同进行了跨案例比较,发现NeoWorld要比其他三款DApp在治理手段上更加丰富和合理。最后,利用136份NeoWorld玩家调查问卷数据,对游戏性、通证经济、社群生态和网络效应对其治理绩效的影响进行了实证检验,结果发现除了社群生态之外,其他三个因素都能提升NeoWorld的治理绩效。

本研究的最大创新是选择在区块链场景应用中具有代表性的4个DApp项目作为案例研究对象,通过归纳总结发现各自在治理手段上的共同之处(影响因素),并根据问卷调查数据对不同影响因素对特定Dapp治理绩效的影响程度进行实证检验,丰富了平台治理相关研究成果,也为社会各界深化认识DApp治理方式和成效,推动DApp行业生态健康有序发展提供参考和借鉴。

关键词:通证经济;社群生态;网络效应;跨案例研究;回归分析

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Date Created
  • 2020

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混业经营对银行绩效的影响及其作用机制

Description

我国金融市场长期以来实行分业经营,但近年我国金融控股公司迅速发展,其体量极其庞大,对金融行业乃至整个经济体系产生系统性影响。随着金融全球化和经济金融化发展,金融业竞争日渐激烈,金融机构间跨行业以及金融集团化经营成为金融市场成熟完善的必然趋势。此外,中美贸易战迫使我国金融业加快开放步伐,意味着国内分业经营的金融机构将面临空前激烈的海外竞争。在内部需求以及外部压力的推动下,亟需提升我国金融机构的竞争力。在促使银行混业经营合规发展的同时,产生了一些问题:混业经营是否可以促进银行的绩效提升?混业经营通过何种渠道来作用于银行绩效?

本文通过案例分析与实证相结合的方式来解答上述问题。在案例分析部分,分别就银行拓展信托业务和保险业务两个方面展开分析,具体来说,在拓展信托业务方面,以浦发银行收购上海信托为案例分析了浦发银行开拓信托业务后对其经营绩效的影响;在拓展保险业务方面,以北京银行并购首创安泰为例,分析银保混业对北京银行带来的协同效应。在实证分析部分,首先,基于相关的理论以及文献提出三个假说:银行实施混业经营战略,可以提高银行的绩效水平;混业经营通过提高银行规模,增强规模经济优势,促进银行的绩效水平较高;混业经营会提高银行势力水平,从而提升银行的绩效水平。其次,建立回归模型来验证上述三个假说,研究了是否混业以及混业经营的程度对银行绩效的影响。最后,构建中介效应模型验证混业经营作用于银行绩效的渠道,本文主要检验了规模、市场势力两个渠道。

综合上述分析,本文认为混业经营会显著正向影响公司业绩,并且银行势力存在显著的中介传导效应,即银行通过混业经营增加了市场势力、提高了规模经济,从而影响了公司业绩。

案例分析结果支持上述结论,即混业经营会带来银行经营绩效的提升,但是同时也可能会带来短期的风险。

银行是否需要采取混业经营需要根据自身的经营情况,不能盲目扩张。业务的拓展需要与自身现有的业务形成互补,才能实现协同发展效应。在拓展业务的同时,需要注意开拓新的业务是否会给自身带来更多的经营风险。

关键词:混业经营;银行绩效;市场竞争;银行势力

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Date Created
  • 2020

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互联网会展平台数据赋能与价值创造研究

Description

随着计算机技术、互联网和云计算的高速发展,互联网+、大数据、平台战略、长尾理论、生态圈、区块链等正在颠覆传统商业模式的运作逻辑,网络化、移动化、平台化趋势逐渐清晰。本文聚焦“互联网+”与会展平台相互融合背景下创新性数字化现代会展平台商业模式,以国内智慧会展行业领头企业——欧马腾为例,深入剖析“互联网+”赋予会展平台新的价值和成长空间,并以数据赋能为切入点,从基于大数据技术的项目监理实践、基于人工智能技术的智能营销、基于大数据的绿色生态平台建设为典型场景,系统阐述互联网会展平台成长和价值背后的重要推动作用。

研究结果发现:第一,互联网技术是欧马腾商业模式创新的重要技术保障,并为其提供了社群营销思维、大数据思维和去中心化理念,推动了欧马腾商业模式变革;第二,大数据技术是欧马腾盈利快速增长的有利支撑。这主要在于欧马腾采用大数据技术对客户售前、售中、售后进行动态跟踪,通过技术手段不断完善客户服务体系和风险控制体系,提升客户的服务体验,促使欧马腾的市场认可度逐渐上升,成为国内展览行业翘楚,品牌优势不断凸显;第三,大数据赋能欧马腾风险控制,近年来欧马腾成功的审图监理项目风险事件率为0背后的核心要素为大数据技术在审图监理项目中的应用,这充分体现了欧马腾数据赋能风险控制的成功典范;第四,人工智能赋能会展行业营销模式创新变革,欧马腾以“人工智能+”新会展生态圈为切入点,构建了智慧营销,助力其营销模式变革和商业模式转型;第五,绿色会展平台助力欧马腾价值发现创造,欧马腾的绿色平台建设能够增强现有客户再次使用的意愿,即提升欧马腾的客户黏性,从而发现和创造企业价值。

本文的研究对我国会展相关企业转型、资源整合、快速发展、可持续发展等具有重要的理论参考价值和实践借鉴。

关键词: 价值创造;数据赋能;互联网会展平台;绿色会展

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Agent

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Date Created
  • 2020

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An Examination of The Path to Prescriptive Analytics

Description

The difficulty of demonstrating a significant return on investment from the use of advanced data analytics has led to a lack of utilization of this tool. The most likely explanation

The difficulty of demonstrating a significant return on investment from the use of advanced data analytics has led to a lack of utilization of this tool. The most likely explanation for this phenomenon is the difficulty of incorporating non-financial metrics in the higher levels of analysis that are fully salient and derived in a manner that can be understood and trusted by organizational leaders. Another challenge that has confounded the use of advanced analytics by the leadership of organizations is the widely accepted belief that models are oftentimes developed with an insufficient number of variables that are expected to have an impact, which inhibits extrapolation of results for use in real-world decision making. This research identifies factors that contribute to the underutilization of analytics models in managerial decisions by leadership of the produce industry, and explores a variety of potential tools including descriptive analytics and dashboards that are able to provide predictive, prescriptive, and more advanced cognitive methods of decision making for use by organizational leadership. By understanding the disconnect between availability of the advanced data analysis tools and use of such tools by organizational leadership, this research assists in identifying the programs and resources that should be developed and presented as opportunities for support in the industrial decision-making process. This dissertation explores why managers within the produce industry underutilize higher levels of data analytics and whether it is possible to increase their levels of cognitive comfort. It shows that by providing leadership with digestible and rudimentary business experiments, they become more comfortable with more complex data analytics and then are better able to utilize dashboards and other tools within their decision-making models. As experiments are explained to managers, they become as comfortable with conducting experiments as they are with dashboards, thus becoming comfortable with evaluating their benefits.

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Date Created
  • 2020

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企业社会责任与股价崩盘风险: 以港股上市公司为例

Description

随着经济和社会的进步,企业不仅要以盈利为目标,也为利益相关者和生态环境负责并承担相应的社会责任。社会公众也日渐对企业社会责任问题加以重视,伴随着社会责任这一理念的深入,监管部门制定并出台了一系列与企业社会责任信息披露有关的政策和法规,用以规范和引导企业社会责任信息的披露工作。本文以有效市场理论、信息不对称理论和利益相关者理论为基础,将2010-2018年香港证券交易所上市公司为作为研究对象,运用实证研究的方法,将企业社会责任融入股票崩盘风险的研究视角。本文结合理论演绎和实证检验的方法,突破已有文献以收益框架为研究视角的限制,从金融资本市场的角度出发研究企业社会责任的崩盘效应,系统的探索了企业社会责任影响股票崩盘风险的效应及其影响因素。研究结果显示,对比未披露企业社会责任的公司而言,披露企业社会责任相关信息的公司,未来股价崩盘风险越小。基于香港股市主要以机构投资者为主,进一步考察了社会责任信息披露和机构投资者对股价未来崩盘风险的交互作用,研究发现在机构持股比例越低的公司中,企业社会责任信息披露对未来崩盘效应的抑制作用越明显。此外,本文以独立董事占董事会人员比例作为企业治理因素,探索了社会责任信息披露和董事会独立性对股价崩盘风险的交互作用,研究发现企业董事独立性越强,社会责任信息披露对股票崩盘风险的抑制作用更为显著。最后,相对于非国有企业而言,国有企业性质削弱了企业社会责任信息披露对未来崩盘效应的抑制作用。

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Date Created
  • 2021

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线上IT服务平台的客户满意度影响因素研究—以S公司为例

Description

随着移动互联网的快速发展,共享经济在我国产业结构转型升级中作用愈来愈大,IT服务的供给和需求已逐渐卷入共享经济发展的浪潮。本文以我国产业互联网生态建设中共享经济应用的典型IT技术服务生态平台——S公司为例,系统研究线上IT技术服务模式下客户满意度的构成和影响因素。针对当前IT服务需求与资源的不均衡情况,S公司将社会化协作、共享经济等新型理念植入线上IT共享服务平台,将分散在全国范围内不同行业、不同地域、不同层次IT服务需求(客服IT服务外包)和供给(工程师、服务商资源、备品备件资源等)进行资源整合,通过APP打通了传统方式下客户需求和IT服务资源供给间的通道,并部署了云端IT服务资源池,持续为客户提供高质量的IT服务。
本文构建了客户所处不同阶段满意度量表,并结合S公司线上IT服务平台模式特征建立客户满意度影响因素研究模型,并从客户层面、工程师层面、平台层面入手构建了不同阶段实证模型。本文主要从两方面着手:第一,构建系统化的客户评价量表,并借助问卷调查法获取有效数据,为后续实证储备资源;第二,通过构建多元线性回归模式,实证检验客户对工程师的满意度的影响因素和作用机理。实证结果发现:(1)客户层面,客户自身对产品或服务价值感知的认可度越高,客户的整体满意度越高;(2)实证结果并未发现工程师年龄、性别、历史接单量对客户满意度具有显著的正向或负向影响,工程师级别越高客户满意度水平越高,交易后教育程度对客户满意度具有正向影响,工程师优质的服务评价对客户满意度具有正向影响,工程师投诉率越高客户满意度越低,订单的延期或终止(特别是由工程师发起)会大大降低客户的满意度;(3)平台层面,平台下载量越高,客户的整体满意度越高。
本文的研究框架和实证结论不仅可以丰富学术界有关线上IT服务平台的客户评价体系,而且有助于从企业提升客户粘性、提升平台流量等角度系统分析影响客户粘性的主要因素,为线上共享服务平台的发展提供借鉴。

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Agent

Created

Date Created
  • 2021