The second project is the Structural Inertia Model, which is intended to build theory around why larger firms may be less successful in capturing new marketshare than smaller firms, as well as to advance fitness landscape methods. The model explores the possibility that firms with larger scopes may be less effective in mitigating the costs of cooperation because conditions may arise that cause intrafirm conflicts. The model is implemented on structured fitness landscapes derived using the maximal order of interaction (NM) formulation and described using local optima networks (LONs), thus integrating these novel techniques.
Finally, firm dynamics can serve as a proxy for the ease at which people can voluntarily enter into the legal cooperative agreements that constitute firms. The third project, the Emergent Firm model, is an exploration of how this dynamic of voluntary association may be affected by differing capital institutions, and explores the macroeconomic implications of the economies that emerge out of the various resulting firm populations.
This thesis, written in the first person, documents the chronological events in developing Social Renaissance - a social media marketing agency. The founder of Social Renaissance and author of this senior thesis project is Sara Kahn, a fourth year student at Arizona State University in Barrett, The Honors College. Sara is graduating in May of 2022 with a Bachelor’s of Science in Business Entrepreneurship from the W. P. Carey School of Business. She is also graduating with a Minor in Special Events Management from the Watts College – School of Community Resources and Development. Sara has over 10 years of entrepreneurial experience and more than 3 years of marketing experience. This background uniquely positions her to develop Social Renaissance as a venture. This thesis will discuss the successes and failures experienced throughout the development process, key takeaways, and next steps for Social Renaissance. Enjoy!
This thesis, written in the first person, documents the chronological events in developing Social Renaissance - a social media marketing agency. The founder of Social Renaissance and author of this senior thesis project is Sara Kahn, a fourth year student at Arizona State University in Barrett, The Honors College. Sara is graduating in May of 2022 with a Bachelor’s of Science in Business Entrepreneurship from the W. P. Carey School of Business. She is also graduating with a Minor in Special Events Management from the Watts College – School of Community Resources and Development. Sara has over 10 years of entrepreneurial experience and more than 3 years of marketing experience. This background uniquely positions her to develop Social Renaissance as a venture. This thesis will discuss the successes and failures experienced throughout the development process, key takeaways, and next steps for Social Renaissance. Enjoy!