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- Creators: Hindemith, Paul, 1895-1963
ContributorsHindemith, Paul, 1895-1963 (Composer)
Description
Nonprofits often struggle in fully implementing a successful social media strategy. These organizations neglect to create and maintain relationships with stakeholders, engage their audience, and build brand awareness in an online setting. As social media has essentially become one of the largest sources of information dissemination and one of the most populated platforms in the online world, a nonprofit's online presence has become increasingly important. Through a 22-day content analysis and 43-question survey that was distributed to the general public on Twitter and Facebook, this paper looks comprehensively into the elements and tactics used by Make-A-Wish, Halo and ALS Association. Based off of the research findings from this study, important aspects of these nonprofits' online strategy will be identified and analyzed.
ContributorsJoseph, Teresa Marie (Author) / Wu, Xu (Thesis director) / Thornton, Leslie (Committee member) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
In Spring 2015, I decided to study abroad in Granada, Spain. After scouring the Internet, I realized there was a lack of resources and information for study abroad students coming to the city. I decided to use my thesis project as an opportunity to create a multimedia, interactive e-book to help prospective study abroad students. This book walks them through what steps they need to take to prepare themselves and functions as a guide for when they arrive. It is a culmination of my own research, interviews with locals and surveys amongst other study abroad students.
ContributorsLongbons, Chandler Tenell (Author) / Thornton, Leslie (Thesis director) / Roschke, Kristy (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
This project explores the promise and peril of networked self-portraits, focusing on comparisons between artists Andy Warhol and Cindy Sherman, celebrity and reality star Kim Kardashian, Democratic presidential candidate and former first lady Hillary Clinton, and artists Rafia Santana and Alexandra Marzella. I defined selfies as networked self-portraits using a front-facing camera. My introduction is more or less a literature review of photographic theory and art history texts, but all the significant themes brought up in that are relevant to the rest of my arguments. The arguments draw from feminist visual theory including Laura Mulvey, art history texts, as well as critical race theorists like Franz Fanon. While I chose four artists in my examination, I used them as a jumping off point to talk about how identity can be networked and what it means for small slices of life to be photographed and spread via social media. I decided to include feminist visual theory to inform my exploration of female bodies, especially how mediation sets up normative behaviors and representations. I used race theory to talk about visibility of people of color, especially in contrast to the white artists I talked about in my thesis. By way of Kardashian and Clinton, I explored the idea of celebrity and visual culture, as well as motherhood and what femininity could look like in the 21st century. I tend not to make any sweeping conclusions about the best way to network femininity using selfies, but rather explore the different challenges that women face when they place historically-policed bodies into what could be a digital utopia online.
ContributorsNorthfelt, Peter (Author) / Dove-Viebahn, Aviva (Thesis director) / Thornton, Leslie (Committee member) / Department of English (Contributor) / School of Public Affairs (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
PHXmuraltour is an app for iPhone and Android that guides users through the plethora of mural art in downtown Phoenix. It can be found and downloaded from iTunes and the Android app store. Before the artists began drawing people downtown for events like First Fridays and ArtDetour during the 1980s, Phoenix was notorious for having a deserted city core. The art community brought life, color and vibrancy to the downtown landscape. The website giving more information about the project can be found at http://kristenhwang.com/PHX-mural-tour.html. This project aims to widen the reach of the mural art in downtown Phoenix. Public art has the unique ability to foster a conversation between people who may not think of themselves as art connoisseurs, but like all kinds of art the message can sometimes be mysterious to passersby. Many of the murals downtown portray Hispanic or Native American themes, make political statements, document historic events and people, or serve as visual spice. They are emblems of the values the downtown community identifies with--values like creativity, enterprise, civic responsibility and diversity. This project hopes to make these messages more prominent to people in downtown Phoenix. It is important for the students, workers, shop owners and residents downtown to have the opportunity to learn more about the mural art because the art community surrounding Roosevelt Row played an integral role in shaping the culture and texture of their daily lives.
ContributorsHwang, Kristen Lee Anne (Author) / Thornton, Leslie (Thesis director) / Dodge, Nancie (Committee member) / Barrett, The Honors College (Contributor) / School of Earth and Space Exploration (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2014-12
Description
The interview is a vital part of the reporter's story. In a reporter's quest for the truth, the interview can give the reporter an understanding of the source, a sense of what the source represents to the story and get the source to disclose enough information to properly tell the story. In this paper, the key body language of reporters and sources during the journalistic interview are evaluated. To help the reporter get the most out of an interview, this study observes key behaviors from reporters and sources of five major areas of kinesics: hand gesture, posture, proxemics, mirroring and facial expressions. This study categorized the positive from the negative gestures associated with these major movements in order to help evaluate the attitude of a interview participant and how to best improve relations through a reporter's subtle body gestures.
ContributorsMykleseth, Kathryn Jo (Author) / Thornton, Leslie (Thesis director) / Rueles, Richard (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Human Evolution and Social Change (Contributor)
Created2014-05
Description
This researcher set out to determine whether small businesses can achieve considerable business success by utilizing social media as a public relations tool to create a brand image. There is a substantial breadth of research regarding the social media successes of large companies, but the same is not true for small businesses. This researcher aims to add to the existing pool of literature dealing with small businesses and creating social media success. First, relevant literature was examined to determine the state of the small business landscape online and to identify best practices for social media. Then the researcher analyzed three published case studies that detailed social media campaigns from three different small businesses. The researcher used the information obtained in the literature review and case study analysis to create a comprehensive social media strategy for Crosswim, a small business based in Tempe, Arizona. The culmination of this research showed that small businesses can indeed create success and brand equity by implementing a strategic social media plan. It was uncovered that social media gives small business owners the tools to create a strategy that works best for them in terms of their business and in terms of the time the owners can devote to monitoring social media.
ContributorsHolmes, Taylor Elizabeth (Author) / Wu, Xu (Thesis director) / Thornton, Leslie (Committee member) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
This project consists of a website, presentation, and a series of documentary style short films shot about figure skating for my thesis in order to graduate from Barrett, the Honors College at Arizona State University with a degree from the Walter Cronkite School of Journalism and Mass Communication. The website, created with Adobe Edge Animate, outlines how to become an elite figure skater and serves as a road map for beginners. The text of the website describes the structure of the U.S. Figure Skating Basic Skills Program, what is expected of skaters at each level, and how skaters go about training and competing. The video series included on the website features athletes at four different levels in order to give the viewer a sense of progression through the ranks of figure skating. All content can be found at www.elitefigureskater.com.
ContributorsMann, Sarah Elizabeth (Author) / Thornton, Leslie (Thesis director) / Dodge, Nancie (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Department of English (Contributor)
Created2015-05
Description
Social media is changing the way journalists operate; their use of Twitter is potentially representational of that change. Because of Twitter, journalists can connect to stories, sources, and audiences in ways they never could before. Because this is an evolving practice, role models can be difficult to find, which presents a problem for journalism students. In broadcast journalism, the challenge is even more pronounced when it comes to finding women exemplars for female students; female students are more likely to relate to female role models.This study, using in-depth interviews and textual analysis, examines how Twitter is being used by four prominent journalists in one competitive market. The Twitter feeds of four female TV news anchors in Phoenix, Arizona, the 12th largest broadcast market in the United States, are explored in terms of content and practice. The results show that they used Twitter daily and for more than just tweeting out the day's news, suggesting that Twitter has become a standard journalistic tool and a practice worth emulating.
ContributorsMolina, Tara Lea (Author) / Lodato, Mark (Thesis director) / Thornton, Leslie (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2014-05
Description
This project, (im)permanence, aims to analyze the impact of temporary and permanent public art in downtown Phoenix through the voices of various artists, curators, city officials and art managers. Downtown Phoenix has seen rapid change and an influx of growth and development in recent years, yet its vibrant arts scene still characterizes and helps define much of the area. This project consists of five profile stories about public works of art downtown, organized on a scale of permanent to temporary. The stories feature the artists discussing the impact of their work in the public realm, the benefits and drawbacks of both temporary and permanent work, and the role public art plays amid downtown's many changes. The pieces and programs included in (im)permanence are the sculpture Her Secret is Patience at Civic Space Park, the forthcoming Wallace and Ladmo statue and Civic Space Park, the Three Birds in Flight Mural on Roosevelt Row, the public art incorporated into Valley Metro's light rail stops, and the temporary art projects of Scottsdale Public Art's IN FLUX program. These pieces, as determined by Leslie-Jean Thornton and myself, represent a microcosm of the temporary and permanent public art in the area, and showcase a range of stories emblematic of the character of downtown Phoenix. The design of the website features animations indicative of the temporary nature of the pieces -- elements fade in incrementally based on their degree of "permanence." This website was made using wix.com, and it incorporates multimedia elements such as photos, photo galleries, an infographic, and a photo slider. Website URL https://sundevilsgirl.wixsite.com/impermanence
ContributorsJarvis, Sarah Ashley (Author) / Thornton, Leslie (Thesis director) / Fahlman, Betsy (Committee member) / College of Integrative Sciences and Arts (Contributor) / School of Politics and Global Studies (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12