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The connection between Hollywood costume design and the films of the 007/James Bond franchise, especially in regards to the changing perspective of the “Bond Girl”, is an intricate relationship that has previously been little researched. In the most recent Bond films, in particular, the female characters have become more powerful

The connection between Hollywood costume design and the films of the 007/James Bond franchise, especially in regards to the changing perspective of the “Bond Girl”, is an intricate relationship that has previously been little researched. In the most recent Bond films, in particular, the female characters have become more powerful than the early characters and their roles within the narratives have changed with their characters taking on stronger and more integral roles. This thesis seeks to examine the films of the 007/James Bond franchise and how the rhetoric of the franchise’s costume design affects the representation of femininity and power in regards to the Bond Girls. After an overview of Bond history and costume theory, two films are analyzed as case studies: Dr. No (1962) which marks the beginning of the film franchise and Casino Royale (2006), which marks the more recent turn the films have taken. This thesis examines how the representations of Bond Girls and the use of costume design for their characters have changed over the course of the franchise from the days of Sean Connery to the recent reboot of the franchise with Daniel Craig as 007 James Bond. In addition to an examination of Bond Girl costume design, this thesis considers the role and influence of the costume designers. A designer’s vision of a character is derived from both the writing and the physical features of the actresses before them. Here this thesis considers how the rhetorical choices made by designers have contributed to an understanding of the relationship between femininity and power. Finally it shows how the costumes effect the power of the female characters and how the Bond Girls of today (Casino Royale) compare and/or contrast to Bond Girls of the past (Dr. No). This thesis combines the areas of feminist film theory and costume theory to provide an original rhetorical analysis of the Bond series in relation to costume design and examines the rhetorical statements made by the costume designers in their designs for the characters and how those statements influence the representations of the characters.
ContributorsSeverson, Andrea (Author) / Goggin, Maureen (Thesis advisor) / Ore, Ersula (Committee member) / Lamp, Kathleen (Committee member) / Arizona State University (Publisher)
Created2013
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Rhetorical theorist Kenneth Burke has asserted the significance of paying equal, if not more attention to, propagandist rhetoric, arguing that "there are other ways of burning books on the pyre-and the favorite method of the hasty reviewer is to deprive himself and his readers by inattention." Despite Burke's exhortation, attention

Rhetorical theorist Kenneth Burke has asserted the significance of paying equal, if not more attention to, propagandist rhetoric, arguing that "there are other ways of burning books on the pyre-and the favorite method of the hasty reviewer is to deprive himself and his readers by inattention." Despite Burke's exhortation, attention to white supremacist discourse has been relatively meager. Historians Clive Webb and Charles Eagles have called for further research on white supremacy arguing that attention to white supremacist discourse is important both to fully understand and appreciate pro-civil rights rhetoric in context and to develop a more complex understanding of white supremacist rhetoric. This thesis provides a close examination of the literature and rhetoric of two white supremacist organizations: the Citizens' Council, an organization that sprang up in response to the 1954 landmark decision of Brown v. Board of Education and Stromfront.org, a global online forum community that hosts space for supporters of white supremacy. Memory scholars Barbie Zelizer, John Bodnar, and Stephen Brown note the usability of memory to shape social, political, and cultural aspects of society and the potential implications of such shaping. Drawing from this scholarship, the analysis of these texts focuses specifically on the rhetorical shaping of memory as a vehicle to promote white supremacy. Through an analysis of the Citizens' Council's use of historical events, national figures and cultural stereotypes, Chapter 1 explicates the organization's attempt to form a memorial narrative that worked to promote political goals, create a sense of solidarity through resistance, and indoctrinate the youth in the ideology of white supremacy. Chapter 2 examines the rhetorical use of memory on Stormfront and explains how the website capitalizes upon the wide reaching global impact of World War II to construct a memorial narrative that can be accessed by a global audience of white supremacists. Ultimately, this thesis offers a focused review of the rhetorical signatures of two white supremacist groups with the aim of combating contemporary instantiations of racist discourse.
ContributorsLadenburg, Kenneth (Author) / Ore, Ersula (Thesis advisor) / Miller, Keith (Committee member) / Bebout, Lee (Committee member) / Arizona State University (Publisher)
Created2013
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This dissertation examines racism as discourse and works to explicate, through the examination of historical and contemporary texts, the ways in which racism is maintained and perpetuated in the United States. The project critiques the use of generalized categories, such as alt-right, as an anti-racist tactic and notes that these

This dissertation examines racism as discourse and works to explicate, through the examination of historical and contemporary texts, the ways in which racism is maintained and perpetuated in the United States. The project critiques the use of generalized categories, such as alt-right, as an anti-racist tactic and notes that these rigid categories are problematic because they cannot account for the dynamic and rapidly changing nature of racist discourse. The dissertation argues that racist discourse that is categorized as mainstream and fringe both rely upon a fundamental framework of rhetorical strategies that have long been ingrained into the social and political fabric of the United States and are based on the foundational system of white supremacy. The project discusses two of these strategies—projection and stasis diffusion—in case studies that examine their use in texts throughout American history and in mainstream and fringe media. “Everyday White Supremacy” contributes to important academic and societal conversations concerning the how the academy and the public use category to address racism, anti-racist practices, and rhetorical understandings of racist discourse. The project argues for shift away from the use of categorical naming to identify racist groups and people towards the practice of identifying racism as discourse, particularly through its rhetorical strategies. This paradigm shift would encourage scholars, and the general population, to identify racism via the processes by which it is propagated rather than its existence within a person or group
ContributorsLadenburg, Kenneth James (Author) / Miller, Keith (Thesis advisor) / Ore, Ersula (Committee member) / Bebout, Lee (Committee member) / Arizona State University (Publisher)
Created2018
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This study provides a rhetorical analysis of how Black nationalist protest rhetors have employed apocalyptic discourse in order to call into question the ideological underpinnings of the hegemonic white American nation building project and to imagine new alternatives to replace them. Previous studies by Howard-Pitney (2005), Harrell (2011), and Murphy

This study provides a rhetorical analysis of how Black nationalist protest rhetors have employed apocalyptic discourse in order to call into question the ideological underpinnings of the hegemonic white American nation building project and to imagine new alternatives to replace them. Previous studies by Howard-Pitney (2005), Harrell (2011), and Murphy (2009) have explored how African American abolitionist and civil rights jeremiahs such as Frederick Douglass and Martin Luther King, Jr. have employed appeals to American civil religion in order to mobilize their audiences to seek liberal reforms to racial injustices by appealing to established values and institutions. While apocalyptic rhetoric also constructs its audience as a chosen people, it tends to take a much more skeptical stance toward the established social order. African American apocalypticists such as David Walker, Malcolm X, and the Black Panther Party rejected the notion of American chosenness that underpins much Black and white American jeremiadic speech, and employed a Burkean perspective by incongruity in order to draw attention to the inaccuracy of white supremacist and American exceptionalist representations of the social world. The end result of this history is the nation's imminent destruction, which has been envisioned as a divine intervention in the case of traditional sacred apocalyptics, such as David Walker or the early Malcolm X, or as a revolutionary uprising of the oppressed, as in the secular apocalyptics of the later Malcolm X and the Black Panther Party. African American apocalyptic rhetoric is prophetic in that it invokes a vision of the national past, present, and future defined by a set of values that are at odds with those of the established social order. African American apocalypticism invites its audience to disidentify themselves from hegemonic white American formulations of Black and white identities and to identify themselves instead with radical alternatives. To the extent that an audience is persuaded by apocalyptic narratives of the American nation, new possibilities for action become available to their consciousness, typically involving either withdrawal from a corrupt society or militant resistance involving measures more radical than the nonviolent direct action and moral suasion advocated by liberal African American jeremiahs.
ContributorsEstabrooks, Samuel (Author) / Miller, Keith (Thesis advisor) / Ore, Ersula (Committee member) / Anokye, Duku (Committee member) / Arizona State University (Publisher)
Created2016