Matching Items (927)
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The purpose of this essay is to explain how celebrities manage their brand, as an image and commodity, using social media. Merriam-Webster defines "celebrity" as the "state of being celebrated." This essay will continue to explain how this state of celebration is a manufactured idea by the individual and the

The purpose of this essay is to explain how celebrities manage their brand, as an image and commodity, using social media. Merriam-Webster defines "celebrity" as the "state of being celebrated." This essay will continue to explain how this state of celebration is a manufactured idea by the individual and the media's portrayal. Celebrities are "well-known for their well-knowness" (Boorstin, 1961, p. 58). Boorstin (1961) explains celebrities achieve fame not for their achievements, but by creating a unique personality (as cited in Turner, 2004). Crowd culture, networks, and audience knowledge are tools celebrities must use to navigate digital nuances. They must manage performance of self, adhere to internet social norms, and the obsessive fame culture. Celebrities are often referred to have "star power" and have a certain "charisma." This cultural identity is "negotiated and formed" contrived by a team through promotion, publicity, and advertising (Turner, 2004). Celebrities market themselves through branded content, media used to promote a product, on their social media pages while targeting crowd cultures. Networks truly define how celebrities must brand themselves on social media. This person-to-person contact establishes fan and consumer connections that build the celebrity's base and following. Despite campaigning in a digital world, it goes back to people connecting with people, not accounts linking to accounts. Celebrities manufacture all of these strategies and tactics as they market themselves as a commodity to target crowd culture audiences. This is why targeting crowd cultures is vitally important for celebrities. This essay explores the techniques of select celebrities as they succeed and fail navigating digital nuances.
ContributorsPierce, Ellen (Author) / Jacoby, Jim (Thesis director) / Himberg, Julia (Committee member) / Department of English (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2017-12
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For my thesis project, I created a website, titled Noise + Heat, to serve as a guide to local music in the Phoenix area. The idea is that someone who is unfamiliar with Phoenix music can visit my site and easily be able to find the latest news, new music

For my thesis project, I created a website, titled Noise + Heat, to serve as a guide to local music in the Phoenix area. The idea is that someone who is unfamiliar with Phoenix music can visit my site and easily be able to find the latest news, new music releases, live music venues, and be able to familiarize themselves with local artists. I designed and built the site in Adobe Edge Animate, and created all content. The website can be found at this link: www.noiseplusheat.com
ContributorsDinell, Sarah Constance (Author) / Jacoby, Jim (Thesis director) / Dodge, Nancie (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2014-12
Description
21st Century Breakdown: The Influence of Social Media on New Bands in the 21st Century is a creative project that explores the development of social media in its relation to music and how, over time, it has impacted the music industry. More specifically, the documentary explains the significance of social

21st Century Breakdown: The Influence of Social Media on New Bands in the 21st Century is a creative project that explores the development of social media in its relation to music and how, over time, it has impacted the music industry. More specifically, the documentary explains the significance of social media to new bands at this moment in time (2017), which is seen through the development of local Phoenix band The Breaking Pattern. The documentary follows The Breaking Pattern for a year from the release of their debut album to the early stages of their second album. The documentary reveals that social media is essential to new bands, allows smaller bands to stay competitive in the industry and allows artists to present a certain identity, genuine or cultivated, to the public. Keywords: social media, identity, music, internet, documentary
ContributorsBosselman, Haley Erin (Author) / Jacoby, Jim (Thesis director) / Russell, Dennis (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Department of English (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
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A core tenet of production can be summarized that if you are doing your job right, no one will notice. But this can come back to count against production in that when things go right, then people think that it is easy to do and therefore to replace. And as

A core tenet of production can be summarized that if you are doing your job right, no one will notice. But this can come back to count against production in that when things go right, then people think that it is easy to do and therefore to replace. And as production is something unseen by the camera, it can often be lost or overlooked in favor of those seen and presented by the camera. This project was motivated from my own interest in media production and my experience at the Walter Cronkite School of Journalism and Mass Communication in classes and available opportunities. And due to my own interests in production, an objective of this thesis and process was to find how my own school compared to other big journalism schools and if my interests had a possibility of turning into a viable career. This thesis focuses on broadcast media production in primarily three areas: news, sports, and entertainment. 10 different media production professionals were interviewed to get first-hand knowledge of production in these chosen media areas and journalism schools. My thesis breaks into three main topics that cover a range of aspects of production. The first topic focuses on the effects of developing technology and funding concerns. The second topic is on how production is taught or not in journalism schools. And the third topic looks at job possibilities for production. Through interviews with professionals, personal histories and job statistics, this thesis aims to show that production should be taught in journalism schools, as it is still a viable career path with possibilities beyond just the typical news newscast.
ContributorsDickens, Hannah Marie (Author) / Jacoby, Jim (Thesis director) / Delaney, Ebonye (Committee member) / School of Film, Dance and Theatre (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2017-12
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The Walter Cronkite School of Journalism and Mass Communications stands as a "gold standard" of journalism education throughout the country. In my time at the school though, I found that some aspects in the whole of the curriculum were missing. I as well as several other friends became interested in

The Walter Cronkite School of Journalism and Mass Communications stands as a "gold standard" of journalism education throughout the country. In my time at the school though, I found that some aspects in the whole of the curriculum were missing. I as well as several other friends became interested in production and the technical side of things. This seemed to be the direction we wanted to go and soon realized this played a crucial part in journalism. Although there is a studio production class and a studio production track through the immersive Cronkite News program, there is not much in between. This inspired me to take a look deeper into production skills and their place within a journalism education. The project is split into three main sections that dive into the ideas of teaching production skills and technical skills to journalism students and whether or not it is valuable. The first part is the background of the project and why this project came to be. The background section explores the inspiration for the project. The project continues with a look at job statistics and where the industry currently sits. This continues into the final section that contains personal stories and interviews with professionals in the field. This is a critical section to back up claims made through research and evaluation. There is a lot of personal experience and non-traditional research done through this project, but the assertions and conclusions made are clear. Through job statistics, personal stories, and interviews with professionals, this project examines how production could be taught in a traditional journalism program. These stories show that a journalism curriculum may not be the best place to teach production in depth, but that it still is an incredibly important part of the journalism world as a whole.
Created2016-12
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Banking on a Diet: https://www.youtube.com/watch?v=Jamp5HYDDqg My documentary is about people with diet-related diseases and restrictions who receive food from a food bank. There has historically been very little research on this clientele, but that is changing. In 2014, the hunger research organization Feeding America asked Americans seeking food assistance if

Banking on a Diet: https://www.youtube.com/watch?v=Jamp5HYDDqg My documentary is about people with diet-related diseases and restrictions who receive food from a food bank. There has historically been very little research on this clientele, but that is changing. In 2014, the hunger research organization Feeding America asked Americans seeking food assistance if they had a diet-related disease. According to Feeding America's Hunger in America report, the survey found that 58 percent of national households have a member with high blood pressure. In Arizona, that's 54 percent. The survey also found that 33 percent of national households have a member with diabetes. In Arizona, that's 42 percent. Dietary restrictions such as food allergies or religious guidelines, on the other hand, are still not reported. I interviewed several food bank clients who, aside from having a diet-related disease, can't eat certain foods because of an allergy, adverse reaction with their medications, or religious guidelines. No matter the individual case, food banks are beginning to realize there's a growing population of clients who can't get the food they need. Food banks nationally, and in Arizona, are taking steps to accommodate the clients they serve who have diet-related diseases and/or dietary restrictions. My documentary focuses on those food bank clients, as well as what the food banks are doing to accommodate them. The biggest issue is that food banks can only work with the food they receive, or use the money that's donated to them to purchase food. The food banks do their best with what they're given and the clients do the same. According to Association of Arizona Food Banks, two of the food bank leaders in diet-conscious services are Desert Mission, a member of AAFB and the HonorHealth system, and Cultural Cup, an independent food bank separate from AAFB. I focused on these two food banks and their clients for my documentary.
ContributorsWeil, Audrey Taylor (Author) / Jacoby, Jim (Thesis director) / Dixon, Kathleen (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description

Media Mentality is a media education resource website designed to aid students in early career development. This project was developed with a few goals in mind: improve accessibility, provide opportunity and inspire a new generation of the workforce. We wanted to level the playing field as students enter undergraduate programs

Media Mentality is a media education resource website designed to aid students in early career development. This project was developed with a few goals in mind: improve accessibility, provide opportunity and inspire a new generation of the workforce. We wanted to level the playing field as students enter undergraduate programs with varying degrees of experience. We see this website as an opportunity for interested parties to continue the research and add to the wealth of knowledge in a student worker role. The hope is that students, particularly freshman and first-year transfer students will utilize the site, expand their horizons, learn about all the career opportunities available to them, and push the envelope when it comes to curriculum taught at Arizona State University.

ContributorsFerrigno, Jessica Leigh (Co-author) / Saulnier, Sedona (Co-author) / Jacoby, Jim (Thesis director) / Scott, Jason (Committee member) / Walter Cronkite School of Journalism and Mass Comm (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description

For the Love of the Game is a 15-minute documentary highlighting what the culture of soccer is like in Spain. Filmed completely in Valencia, Spain, this short film shows the actual atmosphere of everyday soccer. People of all ages and backgrounds give depth into what it's like to grow u

For the Love of the Game is a 15-minute documentary highlighting what the culture of soccer is like in Spain. Filmed completely in Valencia, Spain, this short film shows the actual atmosphere of everyday soccer. People of all ages and backgrounds give depth into what it's like to grow up in Spain with and fall in love with the game.

ContributorsRaboin, Sarandon Grace (Author) / Jacoby, Jim (Thesis director) / Kassing, Jeffrey (Committee member) / School of International Letters and Cultures (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05