Matching Items (36)
Description
Color as a communication medium plays an important role in conveying meaning. It has been identified as a major element in marketing and advertising, and has shown to influence consumer's emotions (Labrecque & Milne, 2012). Despite the large volume of color-centered research, the literature on the subject remains largely abstract and unreliable. Academic research on the impact of color on brand personality it is still in its early stages of investigation, and therefore fragmented and inadequate. The goal of this study is to identify and visually represent patterns of association between colors and specific brand personality traits. We hypothesized that such patterns exist, although the exact associations are difficult to predict. If such patterns are found, they can assist in creating a valuable design tool with wide range of applications in product design, manufacturing, and marketing.
ContributorsToteva, Maya (Author) / Branaghan, Russell (Thesis advisor) / Gray, Rob (Committee member) / Craig, Scotty (Committee member) / Arizona State University (Publisher)
Created2017
Description
Previous research has shown that perceptual illusions can enhance golf putting performance, and the effect has been explained as being due to enhanced expectancies. The present study was designed to further understand this effect by measuring putting in 3 additional variations to the Ebbinghaus illusion and by measuring putting kinematics. Nineteen ASU students with minimal golf experience putted to the following illusion conditions: a target, a target surrounded by small circles, a target surrounded by large circles, a target surrounded by both large and small circles, no target surrounded by small circles and no target surrounded by large circles. Neither perceived target size nor putting error was significantly affected by the illusion conditions. Time to peak speed was found to be significantly greater for the two conditions with no target, and lowest for the condition with the target by itself. Suggestions for future research include having split groups with and without perceived performance feedback as well as general performance feedback. The size conditions utilized within this study should continue to be explored as more consistent data could be collected within groups.
ContributorsCoon, Victoria (Author) / Gray, Rob (Thesis advisor) / Roscoe, Rod (Committee member) / Branaghan, Russ (Committee member) / Arizona State University (Publisher)
Created2019
Description
The prospects of commercially available autonomous vehicles are surely tantalizing, however the implementation of these vehicles and their strain on the social dynamics between motorists and pedestrians remains unknown. Questions concerning how autonomous vehicles will communicate safety and intent to pedestrians remain largely unanswered. This study examines the efficacy of various proposed technologies for bridging the communication gap between self-driving cars and pedestrians. Displays utilizing words like “safe” and “danger” seem to be effective in communicating with pedestrians and other road users. Future research should attempt to study different external notification interfaces in real-life settings to more accurately gauge pedestrian responses.
ContributorsMuqolli, Endrit (Author) / Cooke, Nancy J. (Thesis advisor) / Chiou, Erin (Committee member) / Gray, Rob (Committee member) / Arizona State University (Publisher)
Created2019
Description
This thesis examines the problems that occur when the politics and practices of social services, specifically maternal and prenatal care, are guided by a distorted understanding of immigration. It compares the politics and practice of this care across two international borders: the U.S.-Mexico and that within Hispaniola. In an ideal world, care would be extended to all individuals regardless of citizenship. However, since every welfare state has its limits at the national border, citizenship matters to both federal governments and medical professionals. Government-provided resources play an integral role in the current immigration debate, as these programs are a collective investment in which all individuals contribute in order to sustain it. The United States developed the welfare state in order to provide necessary resources to those who could not afford it. Its creators did not view these services as a handout, rather as a support for the future workforce of the country. However, health care was and still is not provided on this model of economic and social citizenship. Current U.S. healthcare policy dictates that no one can be turned away in an emergency situation because someone cannot pay their medical bill, including undocumented immigrants. But for immigrant mothers carrying children across the border, maternal and prenatal care does not qualify as an emergency and the federal government aid typically does not extend to them them as citizens. When care is extended to undocumented immigrants in the United States at all, it typically is provided to the child through Medicaid, who is by dint of the Fourteenth Amendment considered a citizen after birth. The relation between the Dominican Republic and Haiti offers a more complex situation, as the idea of birthright citizenship has recently been revoked. Following the Haitian Earthquake in 2010, the only healthcare to which many Haitians had access was across the Hispaniola border. Haitian women who give birth to children in the Dominican Republic are often not evaluated by a doctor until they are entering the delivery process, and even then health-care is complicated by or denied because of racial prejudice and unclear legal situation. In September of 2013, the Constitutional Court of the Dominican Republic issues a new ruling which declared that any immigrant born between 1929 and 2010 without documentation of their own or of their ancestors does not have citizenship, rendering many Haitians born in the Dominican Republic essentially stateless. To be born to a non-citizen mother typically means the child will likely be born with little or no prenatal care, and the mother will receive poor or inadequate care. Prenatal care is one of the most inexpensive elements of a care-model that carries huge returns relative to its costs. All governments would benefit from improved access to maternal and prenatal care because its future citizens who receive such care would be born healthier and have fewer expensive chronic illnesses. Fewer chronic illness among a population would have huge returns on the welfare state because fewer people would be utilizing it for expensive medical treatments. Though most medical professionals condemn the extreme act of denying care to pregnant women or infants (documented or not), the Dominican Republic and the United States have a popular politics that embraces this cruelty, despite the fact that both pride themselves on a multi-ethnic population. It is easy for policymakers to incriminate undocumented immigrants and claim that they are responsible for an illegitimate share of the consumption of the country's resources. Therefore, it seems likely that the host country's perceptions of immigrant natality and maternity help construct a negative image of the immigration "problem" in such a way that laws and policies are designed without accurate rationale. This thesis examines how the United States and the Dominican Republic might improve the relationship between the culture of healthcare and the role of the legal system for immigrants and their children. It seeks to understand the reasons, motivations, and consequences for denying immigrants services on the account of their citizenship status. The social, economic, and health consequences of being an undocumented citizen will be examined. Current legal policy and what political roadblocks and cultural prejudices must be overcome in order to implement a successful policy will be reviewed. Finally, the best practices prenatal care as a national investment will be discussed, as will the problem of cross-cultural perception of natality, maternity, and immigration.
ContributorsPrassas, Alexandra Rose (Author) / Oberle, Eric (Thesis director) / Vega, Sujey (Committee member) / Oberstein, Bruce (Committee member) / College of Letters and Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
This thesis uses a white paper to outline a plan that Arizona State University (ASU) can implement to better fight sexual assault in the ASU community. This plan focuses on education, training, and reporting tools for both faculty and students to better prevent and respond to sexual assault. This thesis includes a presentation that is to be used in ASU freshman seminar classes for an in person peer to peer educational experience to assure that the majority of the ASU population is educated on ideas about consent and bystander intervention.
ContributorsChange, Imani Simone (Author) / Vega, Sujey (Thesis director) / McGibbney, Michelle (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / School of Social Transformation (Contributor) / W. P. Carey School of Business (Contributor)
Created2014-12
Description
Social support for Mexican-origin adolescent mothers can benefit mental health. Currently, there is little research on specific dimensions of social support and how they change during the beginning years of parenthood, and even less focusing on the influence each dimension has on adolescent mothers' mental health. This study sought to fill such gaps through the analysis of data from the Supporting MAMI Project at Arizona State University. First, the current study assessed perceptions of emotional, instrumental, and companionship support received from mother figures by Mexican-origin adolescent mothers (N = 204; Mean age at Wave 1 = 16.24, SD = .99) across five years through descriptive statistics and univariate latent growth models. Second, the study assessed the strength of the impact that each dimension of social support had on mental health across six years via conditional growth models. Findings indicated that each dimension of social support shifted in a bi-linear spline shape from Wave 1 to Wave 6, with growth parameters' significance varying for each dimension of support. Each dimension of support was significantly related to depressive symptoms at Wave 6, with varying degrees of influence across growth parameters. Implications for future research and practice are discussed.
ContributorsWendelberger, Bailey Joan (Author) / Umaña-Taylor, Adriana (Thesis director) / Vega, Sujey (Committee member) / School of Social Transformation (Contributor) / Sanford School of Social and Family Dynamics (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Sexual assault is a very serious social issue, one that has recently had a resurgence of interest within the context of college campuses. Studies have shown that the prevalence rates of woman abuse in university and college dating are alarmingly high. Historically, fraternity and sorority members have had a reputation for maintaining what has become known as "rape culture" by creating environments in which underage, binge or competitive drinking and unhealthy interactions and inequality between men and women are the norm. Research suggests this combination contributes to the number of known-assailant sexual assaults on or associated with campus life. The main objective of this project is to identify effective ways to foster an anti-sexual violence and pro-sexual wellness culture within ASU's Greek community by observing and analyzing student interactions with and opinions on these issues. This study aims to examine the attitudes of university students toward sexual assault, to learn how students navigate a culture in which sexual assault exists (the ways they respond to, seek to prevent, and learn about sexual assault). Additionally, this study examines student awareness, accessibility, effectiveness, and reach of current sexual violence prevention initiatives on ASU's campus. After conducting interviews with Greek students and performing direct observation during sexual wellness related events, the researchers of this project have determined that ASU has created an environment in which the student population is sufficiently aware of the sexual assault on campus and definitions of campus, but they are not familiar with nor do they often utilize or suggest that their friends utilize the many resources ASU and the Tempe community provide related to sexual health. Students tend to feel that sexual health programming is informative, but not personally relevant to or engaging to them. Feedback would suggest that the bystander intervention curriculum currently being developed in the ASU Fraternity and Sorority Life office would better address student need for relevant, engaging, and culturally-targeted sexual-health programming.
ContributorsHynes, Braxton Victoria (Author) / Adelman, Madelaine (Thesis director) / Vega, Sujey (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / School of Social Transformation (Contributor)
Created2015-05
Description
From physical assault to intimidation, domestic/intimate partner violence (DV/IPV) is a phenomenon that plagues partners around the world. With serious ramifications like depression, post-traumatic stress disorder, and homicide, among others, DV/IPV poses a threat to the health and well-being of individuals engaged in abusive relationships. It is for this reason that second wave feminists made it a part of their agenda fight for legislation that would protect battered women. Encouraged by the second wave feminists, researchers began studying DV/IPV and the most effective ways to address and combat violent relationships. With the help of research, activism, and landmark court cases, many states have decided upon mandatory arrest laws as the preferred method for handling situations of DV/IPV. While there is a great deal of research that has been conducted on DV/IPV and on mandatory arrest laws, this research seldom extends to DV/IPV in the LGBT+ community. Even more concerning, research on how mandatory arrest laws affect LGBT+ individuals locked in abusive relationships is practically non-existent. Using 25 different sources, I have conducted a literature review that examines the existing literature surrounding mandatory arrest laws, DV/IPV, and DV/IPV in the LGBT+ community. I furthermore utilized the theory of intersectionality, to lay out how DV/IPV in the LGBT+ community differs from DV/IPV among heterosexual couples. This literature review details the history of DV/IPV legislation, identifies the social and structural barriers facing LGBT+ individuals experiencing DV/IPV, and lays out ways that researchers, law enforcement, advocates, and political actors can better equip themselves to help LGBT+ victims of DV/IPV.
ContributorsLittrell, Emma (Author) / Vega, Sujey (Thesis director) / Durfee, Alesha (Committee member) / School of Humanities, Arts, and Cultural Studies (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Mothers have a unique experience of domestic violence and help-seeking because of their dual identity as mothers and survivors. Based on a qualitative analysis of 7 interviews I conducted with mothers in shelter, I explore how survivors understand themselves as mothers, their partners as fathers, and the role of substance abuse in their relationships. My research suggests improved policies for service providers, including allowing mothers to maintain custody of their kids while in rehab.
ContributorsJenkins, Shannon Erica (Author) / Durfee, Alesha (Thesis director) / Vega, Sujey (Committee member) / Messing, Jill Theresa (Committee member) / Barrett, The Honors College (Contributor) / School of Social Transformation (Contributor) / School of Sustainability (Contributor) / College of Public Programs (Contributor) / School of Politics and Global Studies (Contributor) / Department of English (Contributor)
Created2014-05
Description
This thesis will examine the implications behind a higher than average hysterectomy rate in the United States, particularly for women of color and women with lower incomes. It also examines barriers placed on persons trying to obtain a hysterectomy, such as those who are younger and therefore, considered be within the "ideal" demographic for reproduction. This is viewed through both a Critical Race Theory and Reproductive Justice framework. The goal of this research is to determine possible reasons behind disparities in hysterectomy demographics and evaluate how these reasons are influenced by the ideologies of white supremacy, pronatalism, population control, and the medicalization of female bodies integrated into the United States medical system. Understanding the reasons behind these disparities is the first step in deconstructing embedded racism and eliminating unconscious healthcare provider bias in order to provide true equitable care. Exploring the historical context of these embedded values is also essential to understand how they are placed into effect today. This thesis takes into account and evaluates both statistical and phenomenological data in order to understand the full scope of the lived impact. It also provides possible solutions and methods for combating the issues outlined for patients, healthcare professionals and healthcare institutions as well as suggestions on how to take this research further.
ContributorsHiryak, Meghan Elizabeth (Author) / Anderson, Lisa (Thesis director) / Vega, Sujey (Committee member) / School of Social Transformation (Contributor) / Barrett, The Honors College (Contributor)
Created2018-12